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Social Media Across Borders: international student recruitment and study abroad

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Page 1: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing

Social Media Across Borders: international student recruitment and study abroad

Page 2: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing

• Nannette Ripmeester – Director Expertise in Labour Mobility [email protected] @labourmobility • Katie Orr – Director International Nova Scotia Community College

[email protected] @iwom68 • Charlotte West – Coordinator Northwest Community College Initiative [email protected] @szarlotka • Jessica Winters – Coordinator Marketing University of Groningen

[email protected] @jlinkmarketing

Speakers

Page 3: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing

The international mindset

Page 4: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing
Page 5: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing
Page 6: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing
Page 7: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing
Page 8: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing

Is one global answer sufficient? Or do we need to adapt?

Page 9: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing

0% 2% 4% 6% 8% 10% 12% 14% 16%

Iran

Canada

Greece

France

South Korea

Turkey

USA

Spain

Germany

Italy

Malaysia

Poland

China

Pakistan

Indonesia

Brazil

Vietnam

Bulgaria

Finland

Lithuania

India

Social Networking: help in choosing an HEI

Social Networking

SOURCE: ©i-graduate International Student Barometer 2012/12 Global data set

Page 10: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing

Gen Y may be globally oriented but it is not 'one-size' fits all!

Page 11: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing

Strive for self-development

BUT prefer to work together

Want to make a difference

Search for shared values

Want flat structures

Go for ethical & sustainable operation

Are always online and in contact

Are smart, fast and head-strong

Love to learn from each other (online) Full article

The Digital/Millennium/Back seat/Copy & Paste/ Media generation/No-limit generation

WHAT HAPPENS

WHEN GEN Y ENTERS THE

GLOBAL JOB MARKET?

Page 12: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing

Alumni Relations have changed over time

① The occasional newsletter ② Alumni magazines & events ③ Alumni Facebook groups ④ But 63% of alumni state that the university

should use different means of communication: social media tools are there

Make max use of them!

Page 13: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing
Page 14: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing

The university degree should get

you…

as employability counts!

Page 15: Social Media Across Borders: international student ...€¦Social Media Across Borders: international student recruitment and study abroad ... • Jessica Winters – Coordinator Marketing

• Nannette Ripmeester – Director Expertise in Labour Mobility [email protected] @labourmobility • Katie Orr – Director International Nova Scotia Community College

[email protected] @iwom68 • Charlotte West – Coordinator Northwest Community College Initiative [email protected] @scarlotka • Jessica Winters – Coordinator Marketing University of Groningen

[email protected] @jlinkmarketing

Speaker info