social media action camp hyper micro-segments
TRANSCRIPT
Hyper Micro Segmentation
DigitalEthos.org/smac
With Ric Dragon
• Age• Religion• Ethnicity• Gender• Household income
DigitalEthos.org/smac
Demographics
Psychographics
• activity, interest, opinion (AIOs)• attitudes• values• behavior
DigitalEthos.org/smac
Behavioral
• occasions• loyalty• usage Rates• benefits
DigitalEthos.org/smac
Giraffes Hippopotamuses Monkeys Elephants LionsPeople seeking to save or preserve
Want to save giraffes
Want to save hippopotami
Want to save monkeys
Want to save elephants
Want to save lions
People who love as symbols
Love giraffes as symbols
Love hippopotami as symbols
Love monkeys as symbols
Love elephants as symbols
Love lions as symbols
People who love as pets
People who love Giraffes as pets
People who love Hippopotami as pets
People who love monkeys as pets
People who love Elephants as pets
People who love lions as pets
People who study (scientifically)
Study giraffes
Study hippopotami
Study monkeys
Study elephants
Study lions
Matrix Method
DigitalEthos.org/smac
Create the Document
DigitalEthos.org/smac
• Domestic Animals (people who love…)• Ferrets• Cats• Fish• Dogs
• Rescue Dogs• Obedience dogs• Specific Breeds
• Hounds• Toy• Sporting• Terriers
• Airedales• Airedale Fanciers Club of Duluth, MN
Communities
DigitalEthos.org/smac
• Using keyword research to find• Existing; or you need to create?• How do you participate?• Role of Community Management
Communities
DigitalEthos.org/smac
Communities
DigitalEthos.org/smac
DigitalEthos.org/smac
DigitalEthos.org/smac
DigitalEthos.org/smac
DigitalEthos.org/smac
DigitalEthos.org/smac
