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Social Media AdvertisingSimon Burslem

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‘Social Simon’ presents…

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Social media in the UK

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Social ad spend trends

• In-depth targeting• Age• Consumer patterns• Behaviours • Interests

• High accuracy of ads served• Advertising at scale• Tap into trends• Real time performance updates• Agile• Feedback

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Why social?

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Social Media @ EDF Energy

Centralised internal social media recommendation © 28 July 2015 EDF Energy plc. All rights Reserved12

EDF E has 13 social media spaces across 7 channels

B2B

Brand

B2CMedia

HR

NNB

Simon BurslemToby Radcliffe

@edfenergycs

Tom BrockingtonKeith Essex Cory O'Donoghue

John HunterClare Baldock

@edfenergyEDFE FacebookEDFE YouTubeEDFE InstagramEDFE Vine

Chris MarchantAsh Mehra

EDFE Google+EDFE LinkedIn

Kate StintonLaurence Ollier

@edfehinkleyc@edfesizewellc

Juliette SandersMegan Johnson

@edfenergycomms

Bec BurnettNeil Daly

@edfecareersEDFE Careers FacebookEDFE LinkedIn

For current channels list visit: www.edfenergy.com/socialmedia

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Ads

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Ads

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Ads

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Ad Positions

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Social Media Campaign Types• Facebook and Twitter offer a variety of

campaign types to promote your business:- Boost posts to increase engagement- Clicks and conversions can be used to

promote products and services- Boost your page to increase audience- Drive app installs- Offers & discounts- Events- Click to call your business etc.

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Targeting• The major social media channels notably

Twitter and Facebook offer highly targeted advertising based on factors such as custom audiences, interests, behaviours and demographics etc.

• Facebook and Twitter enable campaigns to align to objectives such as driving web visits, engagement, app installs etc.

• Budgets are highly flexible and can be adjusted & optimised in real-time (like Google Adwords)

• When a user clicks an ad, you are charged either per click, per engagement or per view

Facebook Targeting Options

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Facebook Ad Platform

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Twitter Ad Platform