social media agile marketing
DESCRIPTION
How to be agile for your social media strategies? -Advantages of being SOCIAL AGILE -How to be social agile -Which tools should you use? -Examples EXAMPLES OF WONDER BRANDTRANSCRIPT
![Page 1: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/1.jpg)
BE SOCIAL AGILE.
MARCH 2013
![Page 2: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/2.jpg)
1. WANNA BE SOCIAL AGILE ? WHY ?
2. HOW TO BE SOCIAL AGILE ?
3. WHICH TOOLS SHOULD YOU USE?
4. EXAMPLES OF WONDER BRAND
![Page 3: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/3.jpg)
OF SOCIAL MEDIA
![Page 4: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/4.jpg)
WONDER POWER :
#ElodieMariette
cn.linkedin.com/in/elodiemarietteseochina/
![Page 5: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/5.jpg)
WANNA
WANNA BE SOCIAL AGILE ??
![Page 6: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/6.jpg)
![Page 7: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/7.jpg)
![Page 8: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/8.jpg)
Improve your reactivity :
Take advantage of news, buzz and be the first one who talk about it !
![Page 9: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/9.jpg)
Our client
Us
![Page 10: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/10.jpg)
Help you to know better your target audience :
After trying a lot of little campaigns, we know what works or not. So don’t be afraid to test…
![Page 11: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/11.jpg)
![Page 12: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/12.jpg)
Create content with high value :
Once you are “done” with your content planning, you can concentrate your efforts in NEWS/BUZZ HIGH VALUE content
![Page 13: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/13.jpg)
![Page 14: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/14.jpg)
Having a strong/ funny voice has more value than 100,000 contents :
BE REMARKABLE. BE ORIGINAL. BE REAL. BE FUNNY. JUST be YOUR BRAND !
![Page 15: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/15.jpg)
5. Have Higher Customer Satisfaction
![Page 16: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/16.jpg)
OUR CLIENTS FINALLY UNDERSTAND WHAT WE ARE TRULY DOING… AND EVEN HELP US…(no no I’m serious !)
- We are TRANSPARENT(Use this amazing Tool : Trello)
- We COMMUNICATE better
- We get in our client’s WORLD
- We COLLABORATE together
![Page 17: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/17.jpg)
How to be Agile in Social Media ?
![Page 18: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/18.jpg)
The acquisition phase is the key of your future success
1. Explain the Agile Methodology to your clients2. Tell what we expect from them3. Ask them what they are committing to do4. Tell them what do they expect from us
![Page 19: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/19.jpg)
The collaboration Client/Agencyis so essential
![Page 20: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/20.jpg)
Your clients should dedicate on average 10 hours/week on social
media!
CAN’T DO IT CAN DO IT
WE ARE HERE ! Don’t worry YOUR STAFF LOVE IT !! (hey We are still here to guide you !!)
![Page 21: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/21.jpg)
NOW WE CAN WORK TOGETHER….
![Page 22: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/22.jpg)
![Page 23: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/23.jpg)
![Page 24: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/24.jpg)
I give you now :
2 SECRETS ABOUT
AGILE SOCIAL MEDIA
!!!
SHHHHHHHHUT
![Page 25: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/25.jpg)
1. Once your main content is ready,
focus what it is HOT !!
![Page 26: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/26.jpg)
2. Every 2 weeks, with your client,
-Analyze your past campaigns What did work/didn’t work/what can you improve?
-Prepare your next 2 campaignsWhat can you do? What can you try?
![Page 27: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/27.jpg)
![Page 28: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/28.jpg)
![Page 29: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/29.jpg)
Ok OK…. (You are about to say : We know you are Wonder Woman of Social
… But, In concrete terms…
Which tools can help me to have more adaptable content?
![Page 30: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/30.jpg)
HERE ARE THE 15 TOOLS YOU MUST USE FOR YOUR CONTENT :
![Page 31: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/31.jpg)
![Page 32: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/32.jpg)
1. http://www.google.com/alerts
![Page 33: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/33.jpg)
2. http://www.buzzfeed.com
![Page 34: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/34.jpg)
3. http://www.socialmention.com/
![Page 35: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/35.jpg)
4. http://technorati.com/
![Page 36: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/36.jpg)
5. http://whostalkin.com/
![Page 37: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/37.jpg)
http://backtweets.com6. http://backtweets.com
![Page 38: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/38.jpg)
7. http://www.chinaxinwen.cn/
![Page 39: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/39.jpg)
8. http://www.weiboreach.com/
![Page 40: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/40.jpg)
9.http://research.jmsc.hku.hk/social/obs.py/sinaweibo/#
![Page 41: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/41.jpg)
10. http://www.tduanzi.com/topic/
![Page 42: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/42.jpg)
11. http://offbeatchina.com/
![Page 43: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/43.jpg)
12. http://www.chinasmack.com/
![Page 44: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/44.jpg)
13. http://www.weibowatcher.com/
![Page 45: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/45.jpg)
14. http://www.bloglines.com/
![Page 46: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/46.jpg)
15. http://getpocket.com/add
![Page 47: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/47.jpg)
NOW, HERE ARE SOME EXAMPLES ON :
HOW TO
BE AWESOME !!
(I give him my super power )
![Page 48: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/48.jpg)
![Page 49: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/49.jpg)
![Page 50: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/50.jpg)
Kraft launched an interesting campaign on Twitter: Whenever two people individually used the phrase "mac & cheese" in a tweet, Kraft sent both a link pointing out the "Mac & Jinx“
The first one to reply back got five free boxes of Kraft Mac & Cheese plus a t-shirt.
![Page 51: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/51.jpg)
HAVE YOU HEARD ???
WHAT WOULD YOU IF YOU WERE ONLINE MARKETING MANAGER ???
![Page 52: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/52.jpg)
On 2013, March 15th, Apple was reported to treat Chinese consumers at a different standard in terms of after service.
Chinese consumers can’t get a brand-new back cover as claimed in the ads of Apple and even the warranty is much shorter than that in US.However, Apple has taken no reaction against the crisis?!
Over 2 million posts on Sina Weibo, no reaction from Apple’s PRThousands of media are criticizing the behavior of Apple, still no reaction from Apple’s PR
![Page 53: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/53.jpg)
![Page 54: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/54.jpg)
![Page 55: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/55.jpg)
Time to EAT… I’m hungry !
![Page 56: Social media agile marketing](https://reader035.vdocument.in/reader035/viewer/2022062615/548392bab4af9fa9548b45d5/html5/thumbnails/56.jpg)
THANK YOU GUYS !