Luxury Brands Social Media Analysis 04 February - 10 February

Méthodologie

- Pour cette étude, j'ai analysé la totalité des informations publiées sur les comptes officiels de Dior et de 6 autres grandes marques de luxe : Chanel, Hermès, Gucci, Prada, Givenchy et Louis Vuitton.

-Cette étude a pour but d'étudier la présence et la stratégie de ces différentes marques sur quatre réseaux sociaux : Facebook, Instagram, Twitter et LinkedIn.

- La période d'analyse est d'une semaine, du 04 février au 10 février 2017.

- Des éléments comme le nombre de likes, de followers, d'abonnés, de partages ou de commentaires ont pu évoluer entre temps.

2

KPIs –Dior

3

VOLUME

52 posts :

Instagram : 40Twitter : 6Facebook : 6Linkedin : 0

TOP INSTA views (all brands)MAIN TOPICS (in vol)

1. Poison Girl2. Spring / Summer J’adiore3. Dior Make Up4. Haute Couture Screen Awards5. Dior Couture Spring Summer

1. Dior (Opales Collection)2. Dior (Dior Make Up)3. Dior (Lip Sugar Scrub)4. Dior (Poison Dance)5. Dior (Baby Dior)

- Instagram : Opales Collection Video- Twitter : Opales Collection Video- Facebook : Opales Collection Video

Brand mentionedMAIN TOPICS (in views)

1. Opales Collection2. Poison Girl3. Poison Dance Challenge4. Dior Make Up5. Baby Dior

TOP INSTA likes (all brands)

1. Dior Couture Spring/Summer2. Louis Vuitton Bags3. Louis Vuitton Bags4. Louis Vuitton Blossom Collection5. Chanel Haute Couture 2017

TYPE OF IMAGE / LINKS

Photography : 23

Video : 29

Links : 20% of Dior publications

TOP SOCIAL NETWORKS

- 17% mention Dior without # or @- 21% of posts don’t mention Dior

Monitored = Social NetworkSource : Monitoring 04st February – 10th February 2017

BRAND MENTION

MEDIA REPORTINGMonitored = Social Network Reach by BrandsSource : Monitoring 04st February – 10th February 2017

122

44

38

2

4

Nb of publications in luxury social network accounts (in one week)

MEDIA REPORTINGMonitored = Social Network / Nb of publications by brandsSource : Monitoring 04st February – 10th February 2017

5

MEDIA REPORTINGMonitored = Social Network / Key NumbersSource : Monitoring 04st February – 10th February 2017

6

MEDIA REPORTINGMonitored = Social Network / Content of publicationsSource : Monitoring 04st February – 10th February 2017

7

MEDIA REPORTINGMonitored = Top PublicationsSource : Monitoring 04st February – 10th February 2017

8

key numbers may have changed