March of DimesAly Ruwe

Sara FlemingShelby Bily

Carina Glover

Overview Aly

• March of Dimes• March for Babies• Overview of website

March of Dimes-Rank

•Global Ranking•US Ranking

Pageviews

• Bounce Rate• Pageviews• Time spent on the site

Breakdown

• Gender• Education• Location

Visitor Breakdown

How is the March of Dimes currently using social media?

Sara

March of Dimes national Facebook page currently has 495,487 likes.

18 posts in May11 posts in June3 posts (so far) in July

Sara

Operating under 3 Twitter Handles:

• @marchofdimes- Promotes overall mission of the March of Dimes.

• @marchforbabies-Promotes fundraising efforts and March for Babies events around the country.

• @modhealthtalk- Pregnancy and newborn health information.

Sara

March of Dimes Pinterest page currently has 2,486 followers.

Fundraising opportunities.Slogan from Prematurity campaign.Support for parents with NICU babies.

Sara

Videos categories include: March for Babies promos prematurity campaign promos education and health

Currently 8,112 YouTube subscribers

280 followers|13,310 views

March for Babies promosFundraising ideas for March for BabiesPrematurity CampaignPhotos from events

Sara

Instagram: American Cancer Society

• has just over 2900 followers• not as active on instagram page with most recent

post being over 20 weeks ago• page only has 14posts- -12 of the 14 posts are

related to the Nov 2013 campaign "The Great American Smoekout"

• the campaign was encourage for smokers all across the world to give up their smoking habits

Carina

Instagram:American Cancer Society

Carina

Instagram: March of Dimes

• 3500 followers• the March of Dimes instagram regularly post, with a total of

298 posts as of 7/21/14• Many of the Instagram posts are informational posts- For

example during National Infant Immunization week, April 26-May 3,March of Dimes posted that 4 million babies benefit from March of Dimes research, vaccines, education, and breakthroughs

• page also posts photos of celebrities who are support their efforts often using #celebrationofbabies. Some of the celebrities who've participated, donated, and supported March of Dimes include Hilary Duff, Jennifer Lopez, Nick Cannon, Reese Witherspoon and more

Carina

Instagram:March of Dimes

Carina

Facebook:American Cancer Society

• unlike on the Instagram page the American Cancer Society posts regularly on Facebook

• just over 740 thousand followers• the organization often posts information facts regarding cancer, many posts

are related to current seasons (for example the danger of tanning and not using sun skin as the summer season approached)

• Other informational facts such as the drastic increase in women dying from lung cancer

• The page shows support to all those who may be affected by cancer, such as the patient (often posting encouraging messages and quotes), the loved ones of those battling cancer (links to other sites offering guidance on what to say to someone who has cancer), and a recognition program for the healthcare providers who care for these patients around the clock.

• the page provides a link of where to nominate a physician who has gone above and beyond for their patients. The nominated physician will receive the Lane Adams Quality of Life Award.

Carina

Facebook:American Cancer Society

Carina

Facebook:March of Dimes

• with over 495K followers March of Dimes often posts on its Facebook page as well

• the page is very supportive and offers guidance and support to all• often mentions a blog for New Moms and a blog for women

hoping to get pregnantOn theses pages women can get advice from professionals, one another, and offer support

• March of Dimes is often very vocal about its appreciation to those who continuously support and donate to the cause

• The organization also stresses that everyone can get involved with the cause despite their age. The March of Dimes has created a Team Youth Award for young adults actively fighting for life

Carina

Facebook:March of Dimes

Carina

Twitter:American Cancer Society

• This page has over 86.8 thousand followers• A trend on this page is showing support and showing those battling

cancer that they are not alone• on its Twitter page the American Cancer Society often posts inspiring

stories about cancer survivors using the hashtag #SurvivorStrong• In addition to survival stories and testimonials it also posts inspiration

quotes• It also responds to followers who tweet the society thanking them for

their support• As followers tweet their stories or the stories of loved one American

Cancer Society will often follow up with a personal tweet, for example one tweet asked for followers to pray for a cancer patient as she began day one of her chemotherapy

Carina

Twitter: March of Dimes

• Very active Twitter page• between July 1-20 there was 28 posts• often promoting followers to nominate anyone deserving

of the Team Youth Award• Promotes how to get involved with

#worldprematurityday by directing followers to another LinkedIn Corporation

• Followers who tweet @MarchofDimes are likely to get repost if showing support to the organization or posting how March of Dimes has helped their family

• frequent use of hashtags such as #NewMomsNeed and #DidYouKnow in tweets

Carina

How to Improve Social Media Use by March of Dimes

Shelby

March of Dimes’ Website

• Move links to Facebook, Twitter, YouTube, and Pinterest near the top of the page– Add link to Instagram

• Remove text from the images so these terms will be used for better SEO

Shelby

March of Dimes’ Facebook and Twitter

• Accounts need to be Facebook and Twitter “verified”• Use a higher resolution image for the logo • Engage users on Facebook and Twitter– “March Monday”- users can ask questions that will be

answered by a March of Dimes’ representative

• Create a hashtag that can be used regularly by March of Dimes and followers

Shelby

March of Dimes’ Pinterest and YouTube

• Pin more on Pinterest• Pin links or stories that link back to March of Dimes’

website• Post more videos throughout the year on YouTube– Success stories – Informational videos

• Update some of the older videos, some of them may be out of date

Shelby

March of Dimes’ Instagram

• Post new photos instead of recycling them• “Follow” the March of Dimes local chapters

Shelby

March of Dimes’ App

• Make the app easier to use • Give the app other functionalities besides tracking

donations • Link back to Facebook or Twitter to share how

much a team has donated or recruit team members

Shelby