social media analysis presentation
TRANSCRIPT
SOCIAL MEDIA ANALYSIS
WHAT MAKES A GOOD SOCIAL MEDIA CHANNEL?
Relevance
Quality ContentShareability
TWITTER: KEY TAKEAWAYS
▸ Lack of personality, humanistic qualities
▸ Little variety in style
▸ Bland media selection
EXAMPLES
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EXAMPLES
EXAMPLES
FACEBOOK: KEY TAKEAWAYS
▸ It’s hit or miss - some posts do fairly well, others completely miss the audience
▸ Awkward interactions with the posts
▸ Utilizes each part of the platform - posts, photos, videos, and events - well
EXAMPLES
EXAMPLES
EXAMPLES
PINTEREST: KEY TAKEAWAYS
▸ Doesn’t fall into commonly searched categories
▸ Not an aspirational topic
▸ Too much information and too many figures on infographics
▸ Takes advantage of European culture with a few quality boards
EXAMPLES
EXAMPLES
EXAMPLES
GOOGLE+
GOOGLE+: KEY TAKEAWAYS
▸ Links too long, dense pages of text rather than boiling big ideas down
▸ Overuse of hashtags in most posts
▸ Recycling content that was successful nearly a decade ago
GOOGLE+
EXAMPLES
GOOGLE+
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https://plus.google.com/+EuropeanCommission/posts/Enh6nbCqYG4?sfc=true
GOOGLE+
EXAMPLES
https://plus.google.com/+EuropeanCommission/posts/Enh6nbCqYG4?sfc=true
GOOGLE+
EXAMPLES
https://plus.google.com/+EuropeanCommission/posts/eRMJ3i2tUbG?sfc=true
INSTAGRAM: KEY TAKEAWAYS
▸ No central figure
▸ Too many groups in suits
▸ Long captions with no narrative stories
▸ European citizens are not represented
EXAMPLES
EXAMPLES
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VINE
VINE: KEY TAKEAWAYS
▸ Playing to common European history with “remember when” posts
▸ Successfully using sharp graphics paired with simple ideas
▸ Far too many “men in suits”
YOUTUBE
YOUTUBE: KEY TAKEAWAYS
▸ Too formal of an approach
▸ The posts that performed well utilized comedy
▸ Lacks connection with the audience
LINKEDIN: KEY TAKEAWAYS
▸ Strong channel presence compared to other government agencies
▸ Textbook-style approach to social media
▸ Knows their audience
▸ Needs more diversity and better media selection
EXAMPLES
EXAMPLES
EXAMPLES
CONCLUSION
WHAT WE RECOMMEND
▸ Choose more effective media
▸ Tell a stronger, more interesting story
▸ Avoid the “men in suits” trend
▸ Use your follower base to your advantage and grow it with a wider range of content
▸ Stay relevant
WHERE TO GO FROM HERE
CONCLUSION
THE NEXT STEP…
▸ Bring in new blood - needs a new, young take on social media
▸ Avoid a bureaucratic attitude and tone
▸ The Commission needs a face and personality to connect to - consider getting a spokesperson like Emma Watson is for the UN
▸ Young, European
▸ Someone who can connect to a wide range of the European audience