Social Media Analyticsas a Service withLooker and Rivery

The business problemSocial channels represent an essential component of today’s

marketing teams. For marketers, social data offers critical

insights into user purchase intent and behavior. This data

empowers marketers to craft targeted campaigns that

achieve high conversion rates and ROI.

As analytics across social platforms multiply and evolve,

collecting, distilling, and analyzing social

Looker and Rivery form the perfect tag team for maximizing social media data

For most teams, Excel spreadsheets or custom API

connections are often used to manage social channels. But

that’s a big headache that doesn’t scale up. That’s where

Rivery and Looker can help.

data continues to be a challenge. Companies also need to

track other complexities, such as the interplay of organic and

paid social insights across a multitude of platforms.

ELT Automate data collection from social sources

For marketers who just want to focus on insights, Rivery and

Looker eliminate the technical grunt work surrounding data

management. Take advantage of a no-code solution stack

with 90+ pre-built data connectors, and add custom data

sources on-demand.

Together, Rivery and Looker offer marketers a complete solution for social

data management, analysis, and visualization

Generate supercharged marketing insights

Rivery and Looker enable teams to harness unprecedented

marketing insights by giving them the ability to extract,

transform, analyze, and visualize all social data in a single

solution set, combining the power of both platforms to

uncover big marketing opportunities.

Scale quickly and efficiently

Scale up as fast as a marketing project demands. All

components of the solution stack are built on an auto-

scalable cloud architecture. Add any data source seamlessly,

regardless of throughput volume.

Add native API connectors

Give marketing teams comprehensive control over social

data sources by adding native API connectors as they

become relevant to different marketing projects.

Perform robust transformation and modeling capabilities.

Automate resource-intensive processes, such as executing

powerful data transformations and data modeling in all

layers of the solution stack, so marketers can focus on

campaign building and strategic goals.

Rivery and Looker: Streamlining social insight analyses

Simplifying data collection across social platforms

Model social data insights in the cloud

Boost business objectives with ready-to-use insights

With Looker Blocks, marketers can get up and running quickly with a core set of key metrics across their social channels as well

as dashboards containing data and visualizations that can make a material impact on social performance, thus boosting the

bottom line. Additional custom metrics can be added easily in Looker’s modeling layer for any business. And importantly, Looker

provides reliable access to this data across an organization, so everyone can build their own analyses and derive meaningful

insights from all centralized data sources, even outside of social platforms.

Check out Rivery’s Social Media Performance block to track key engagement metrics across social pages and posts for Twitter, Instagram, and Facebook.

Build data pipelines, without coding anything, for social sources like Facebook,

Instagram, Twitter, Snapchat, YouTube, and more, using Rivery. Track and

analyze all social performance across both paid and organic campaigns. Rivery

provides access to the granular data marketers need to make better decisions,

eliminating prehashed reports or aggregated totals. Select the metrics to

measure across each social platform, all within a simple, intuitive interface.

Go beyond simply collecting social data to understanding content

performance from every angle. Rivery equips marketers with transformation

capabilities that model social data in any cloud platform, driving more than

just isolated insights. Embed business logic and rules in incoming data

streams to link social insights together.

Become truly data-driven with Rivery and LookerLeverage Rivery to build your social analytics data platform

Replicated Raw Data

Data Modeling Data Orchestration Data Monitoring DevOps

Data Management

About Rivery

About Looker

Rivery is a cloud-native ELT platform that unlocks incisive business insights from both internal and external

customer data sources. With Rivery, customers build pipelines to consolidate and transform data from social,

analytics, CRM, databases, and other data streams in a single cloud-based platform. Rivery is code-free and flexible,

enabling customers to focus on high level analysis and strategic initiatives as opposed to API management and

pipeline maintenance. Anheuser-Busch InBev, Constellation Agency, Backbone Media, and yellowHEAD all leverage

Rivery to harness the true potential of their data.

Please visit our social channels for more information: Facebook, Twitter, YouTube, LinkedIn.

Looker is a unified data platform that delivers actionable business insights to employees at the point of decision.

Looker integrates data into the daily workflows of users to allow organizations to extract value from data at web

scale. Over 2000 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Etsy, Lyft

and Kickstarter have trusted Looker to power their data-driven cultures. Looker joined Google Cloud in February 2020.

For more information, connect with us on LinkedIn, Twitter, Facebook and YouTube or visit looker.com.

Learn More

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contact@rivery.io