social media analytics suck
TRANSCRIPT
Social Media Analytics SuckLike really bad…
By Chris ‘Kubby’ Kubbernus @chriskubbernus #wawcph
But not for the reasons you think
Social analytics suck because we don’t know what the fuck we are doing...
How we approach social media
How importantSocial is to business
A recent study by McKinsey found that “91 per cent of companies believe social media doesn’t significantly impact sales.”
‘C’-suites today are asking: How do you compare the effectiveness of a Facebook comment with an ad that runs on TV? Or a tweet with a glossy magazine spread?”
We don’t measureROI for this…
Social media is like toilet paper. We need it because we’re human.
Where are the people?
If Content is King and Marketing is the Queen
that runs the household – then
Social Media is the Prince who will kill both of them for the Crown!
How do we turn this boat around then?
VanityMetrics
MentionsFansLikes“Reach”
What matters is conversions.
Data is all over the
mapData is all over the
map
No Humanalytics
More testing
FacebookDark Posts
TwitterCards
But Chris, social media is hard!
Okay, then let me show you something cool.
www.ifttt.com/
http://feeds.feedburner.com/modernb2bmarketing
Where can you get these slides?Email me? [email protected]
Why? Because I want to spam you!
or even easier -