social media and 360 degree communication

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5/25/2012 by Nona

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Page 1: social media and 360 degree communication

by Nona5/25/2012

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by Nona5/25/2012

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by Nona

Агуулга

• Харилцаа холбооны 360 градус• Сошиал медиа маркетингийн ерөнхий

ойлголт, ач холбогдол• Сошиал медиа маркетингийн матриц • Сошиал медиаг өөрийн бизнест амжилттай

ашиглах хамгийн сүүлийн үеийн аргачлалууд

• БОНУС МЭДЭЭЛЭЛ

5/25/2012

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by Nona5/25/2012

THE FASTEST WAY OF COMMUNICATION

1. Telephone 2. Television 3. Tell-a-woman

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by Nona5/25/2012

Хэрэглэгчтэй тулгарч, огтлолцож буй бүхий л цэгт өөрийн бараа бүтээгдэхүүн,

брэндийн “мессеж”-ийг хүргэх маркетингийн үйл ажиллагааг хэлнэ.

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Social mediaDigital devices

Trad

ition

al T

V

Inte

rnet

Apps

Point of Sale

Search engine

Prin

t

User experience

& etc…

Outdoor signage

Flash mob & Events

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TV

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INTERNET USAGE MAP

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1 billion downloads

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VS.

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ДИЖИТАЛ МАРКЕТИНГ ХУВЬС[ Г ]АЛ

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ДИЖИТАЛ МАРКЕТИНГ ХУВЬС[ Г ]АЛ

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ДИЖИТАЛ МАРКЕТИНГ ХУВЬС[ Г ]АЛ

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ДИЖИТАЛ МАРКЕТИНГ ХУВЬС[ Г ]АЛ

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ДИЖИТАЛ МАРКЕТИНГ ХУВЬС[ Г ]АЛ

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by Nona

4Ps OF DIGIMARKETING

5/25/2012

Permission Profile (privacy)

Participation Personalization

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АЛТАН ДҮРЭМ• Амьдралтай байх• Анхаарал татдаг• Ил тод байх ба Итгэл төрүүлэмц• Энгийн байх• Нээлттэй харилцааг бий болго• Бүх харилцагчид хяналт тавьж

чадахуйц• Харагдах байдал GOYO байх• Зоригтой байх

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Сошиал медиа ба ерөнхий ойлголт

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ЯАГААД?

5/25/2012

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Хэрэглэгчидтэйгээ ойр

Хялбар

Хямд

Хязгааргүй хандалт

Хүртээм-жтэй

Дэлхийг хамарсан

Уян хатан

Хурдан

Хэмжигдэ-хүйц

Ерөнхий

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Шинэ хэрэглэгчдийн сэтгэл зүйг бэлдэх

5/25/2012

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Шинэ хэрэглэгчди

йг татах5/25/2012

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by Nona5/25/2012

БОРЛУУЛАЛТЫГ ӨСГӨХ

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by Nona5/25/2012

Брэнд бүтээх, имижийг

сайжруулах, хөгжүүлэх

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Үнэнч фэнүүдийг бий болгох

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ХАРИЛЦАА ХОЛБООГ САЙЖРУУЛАХ

5/25/2012

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Хэрэглэгчдээ судлах, ойртох

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Компанитай холбоотой

бүхийл төрлийн мэдээллийг

үнэн зөв хүргэх

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Хамгийн сүүлийн үеийн арга

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by Nona

2004 оны 2 дугаар сард нээгдсэн5/25/2012

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by Nona

2012 оны 5 дугаар сар

800 сая

5/25/2012

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by Nona

Facebook хэрэглэгчэ

э нэмэгдүүлэх 10 арга 5/25/2012

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1Facebook сурталчилгааг ашиглах

5/25/2012

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2

5/25/2012

Хэрэг болохуйц чанартай мэдээлэл

хуваалцах, хариулах

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3 Анхаарал татахуйц

шинэлэг постер, видео хувцаалцах

5/25/2012

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Анхаарал татахуйц уралдаан

зарлах

4

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5 Тавтай морил

видео байршуулах

/landing page/5/25/2012

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6

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ҮНЭНЧ ХЭРЭГЛЭГЧЭЭ ШАГНАХ

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7FACEBOOK –Д НЭГДСЭН

ХЭРЭГЛЭГЧДИЙН ТУСГАЙ ХӨНГӨЛӨЛТ УРАМШУУЛЛЫН

БОДЛОГО БОЛОВСРУУЛАХ

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8

Бусад админуудтай хамтрах

5/25/2012

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9Event marketing буюу арга хэмжээ зохион

байгуулах

5/25/2012

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10Аппликейшнууд

гаргах /цахим болон мобайл/

5/25/2012

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TimeLine Facebook offer

ШИНЭ !!!

5/25/2012

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Facebook TimeLine

5 АРГАFacebook TimeLine –ийг

бизнестэй ашиглах

5/25/2012

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1ТҮҮХ ӨГҮҮЛЭХ

СОНИРХОЛТОЙ МЭДЭЭ, ЗУРАГ

АШИГЛАХ5/25/2012

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2

КОВЕР ЗУРГАА ПРОФАЙЛ ЗУРАГТАЙ

ХАМТРУУЛАХ5/25/2012

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3

Түүх /сэдэв/ өгүүлсэн зураг

тавих5/25/2012

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4Бүтээгдэхүүн үйлчилгээ, урамшуулалд тохирсон

апликэшн гаргах

5/25/2012

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5

ЭРГЭХ ХОЛБОО ҮҮСГЭХ

ХЭСЭГТЭЙ БАЙХ5/25/2012

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Facebook offer

FACEBOOK –Р ДАМЖУУЛАН

ХӨНГӨЛӨЛТ ӨГӨХ ШИНЭ СОНГОЛТ

5/25/2012

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Facebook offer

5/25/2012

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2006 оны 3 дугаар сард байгуулагдсан, Jack

Dorsey

TWITTER

5/25/2012

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2012 он

400 сая

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Өдөрт 340 сая жиргээ

5/25/2012

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Twitter хэрэглэгчээ нэмэгдүүлэх 5 арга

1. Бусдыг дага2. Хэрэглэгчдийн санал гомдлыг сонсох,

хүлээж авах3. Нэг зэрэг 3-5 жиргэх4. Жиргээчидтэй дотносох, өөрийн болгох5. Уулзалт арга хэмжээ зохион, оролцох.

5/25/2012

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Дезайн

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2005 ОНЫ 2 ДУГААР САРCHAD HURLY, STEVE CHEN, JAWED KARIM

2010 ОНЫ 10 САРKevin Systrom

50 сая

2009 ОНDennis Crowley ба Naveen Selvadurai

20 сая

2001 ОНЫ 11 САРGarrett Camp

10 сая

2002 ОНЫ 12 САРRaid Hoffman

150 сая

2007 ОНЫ 8 САРAlex Ljung ба Eric

Wahlforss10 сая5/25/2012 by Nona

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ДҮГНЭЛТ

ВИДЕО БОЛОН АРГА ХЭМЖЭЭ ЗОХИОН

БАЙГУУЛАХ НЬ ЗАЙЛШГҮЙ

ШААРДЛАГАТАЙ БОЛЖ БАЙНА

Энэ нь сошиал медиа болон дижи

маркетингийг амжилттай явуулах гол

контент болж өгдөг.5/25/2012

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АЛТАН ДҮРЭМ• Амьдралтай байх• Анхаарал татдаг• Ил тод байх ба Итгэл төрүүлэмц• Энгийн байх• Нээлттэй харилцааг бий болго• Бүх харилцагчид хяналт тавьж

чадахуйц• Харагдах байдал GOYO байх• Зоригтой байх

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Thank

you for

attention all

5/25/2012

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links• Wikipedia • http://mashable.com/2012/01/12/facebook-1-billion-users/ • http

://www.makeuseof.com/tag/10-innovative-ways-to-use-twitter-for-business/ • http://www.mastersofseo.com/build-twitter-followers-fast/ • http://

articles.businessinsider.com/2011-03-30/strategy/29985634_1_twitter-users-twitter-account-twitter-search

• http://www.marketingprofs.com/charts/2011/6080/twitter-users-want-brands-to-respond-to-their-complaints

• http://www.socialmediaexaminer.com• http://www.youtube.com/watch?v=B60eo6HcFJg&feature=player_embedded • http://ginacarr.com/2012/04/facebook-offers-are-a-game-changer-automatic-b

usiness-booster-for-business-owners/

5/25/2012