social media and 360 degree communication
DESCRIPTION
basic information about social media marketingTRANSCRIPT
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona
Агуулга
• Харилцаа холбооны 360 градус• Сошиал медиа маркетингийн ерөнхий
ойлголт, ач холбогдол• Сошиал медиа маркетингийн матриц • Сошиал медиаг өөрийн бизнест амжилттай
ашиглах хамгийн сүүлийн үеийн аргачлалууд
• БОНУС МЭДЭЭЛЭЛ
5/25/2012
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by Nona5/25/2012
THE FASTEST WAY OF COMMUNICATION
1. Telephone 2. Television 3. Tell-a-woman
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by Nona5/25/2012
Хэрэглэгчтэй тулгарч, огтлолцож буй бүхий л цэгт өөрийн бараа бүтээгдэхүүн,
брэндийн “мессеж”-ийг хүргэх маркетингийн үйл ажиллагааг хэлнэ.
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by Nona5/25/2012
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Social mediaDigital devices
Trad
ition
al T
V
Inte
rnet
Apps
Point of Sale
Search engine
Prin
t
User experience
& etc…
Outdoor signage
Flash mob & Events
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TV
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INTERNET USAGE MAP
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1 billion downloads
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VS.
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ДИЖИТАЛ МАРКЕТИНГ ХУВЬС[ Г ]АЛ
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ДИЖИТАЛ МАРКЕТИНГ ХУВЬС[ Г ]АЛ
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ДИЖИТАЛ МАРКЕТИНГ ХУВЬС[ Г ]АЛ
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ДИЖИТАЛ МАРКЕТИНГ ХУВЬС[ Г ]АЛ
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ДИЖИТАЛ МАРКЕТИНГ ХУВЬС[ Г ]АЛ
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by Nona
4Ps OF DIGIMARKETING
5/25/2012
Permission Profile (privacy)
Participation Personalization
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АЛТАН ДҮРЭМ• Амьдралтай байх• Анхаарал татдаг• Ил тод байх ба Итгэл төрүүлэмц• Энгийн байх• Нээлттэй харилцааг бий болго• Бүх харилцагчид хяналт тавьж
чадахуйц• Харагдах байдал GOYO байх• Зоригтой байх
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by Nona5/25/2012
Сошиал медиа ба ерөнхий ойлголт
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona
ЯАГААД?
5/25/2012
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by Nona5/25/2012
Хэрэглэгчидтэйгээ ойр
Хялбар
Хямд
Хязгааргүй хандалт
Хүртээм-жтэй
Дэлхийг хамарсан
Уян хатан
Хурдан
Хэмжигдэ-хүйц
Ерөнхий
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by Nona5/25/2012
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by Nona
Шинэ хэрэглэгчдийн сэтгэл зүйг бэлдэх
5/25/2012
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by Nona
Шинэ хэрэглэгчди
йг татах5/25/2012
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by Nona5/25/2012
БОРЛУУЛАЛТЫГ ӨСГӨХ
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by Nona5/25/2012
Брэнд бүтээх, имижийг
сайжруулах, хөгжүүлэх
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by Nona5/25/2012
Үнэнч фэнүүдийг бий болгох
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by Nona
ХАРИЛЦАА ХОЛБООГ САЙЖРУУЛАХ
5/25/2012
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by Nona5/25/2012
Хэрэглэгчдээ судлах, ойртох
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by Nona5/25/2012
Компанитай холбоотой
бүхийл төрлийн мэдээллийг
үнэн зөв хүргэх
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by Nona5/25/2012
Хамгийн сүүлийн үеийн арга
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by Nona
2004 оны 2 дугаар сард нээгдсэн5/25/2012
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by Nona
2012 оны 5 дугаар сар
800 сая
5/25/2012
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by Nona
Facebook хэрэглэгчэ
э нэмэгдүүлэх 10 арга 5/25/2012
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by Nona
1Facebook сурталчилгааг ашиглах
5/25/2012
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by Nona
2
5/25/2012
Хэрэг болохуйц чанартай мэдээлэл
хуваалцах, хариулах
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by Nona
3 Анхаарал татахуйц
шинэлэг постер, видео хувцаалцах
5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
Анхаарал татахуйц уралдаан
зарлах
4
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by Nona
5 Тавтай морил
видео байршуулах
/landing page/5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona
6
5/25/2012
ҮНЭНЧ ХЭРЭГЛЭГЧЭЭ ШАГНАХ
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by Nona5/25/2012
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by Nona
7FACEBOOK –Д НЭГДСЭН
ХЭРЭГЛЭГЧДИЙН ТУСГАЙ ХӨНГӨЛӨЛТ УРАМШУУЛЛЫН
БОДЛОГО БОЛОВСРУУЛАХ
5/25/2012
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by Nona
8
Бусад админуудтай хамтрах
5/25/2012
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by Nona5/25/2012
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by Nona
9Event marketing буюу арга хэмжээ зохион
байгуулах
5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona
10Аппликейшнууд
гаргах /цахим болон мобайл/
5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona
TimeLine Facebook offer
ШИНЭ !!!
5/25/2012
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by Nona
Facebook TimeLine
5 АРГАFacebook TimeLine –ийг
бизнестэй ашиглах
5/25/2012
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by Nona
1ТҮҮХ ӨГҮҮЛЭХ
СОНИРХОЛТОЙ МЭДЭЭ, ЗУРАГ
АШИГЛАХ5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona
2
КОВЕР ЗУРГАА ПРОФАЙЛ ЗУРАГТАЙ
ХАМТРУУЛАХ5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona
3
Түүх /сэдэв/ өгүүлсэн зураг
тавих5/25/2012
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by Nona5/25/2012
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by Nona
4Бүтээгдэхүүн үйлчилгээ, урамшуулалд тохирсон
апликэшн гаргах
5/25/2012
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by Nona5/25/2012
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by Nona
5
ЭРГЭХ ХОЛБОО ҮҮСГЭХ
ХЭСЭГТЭЙ БАЙХ5/25/2012
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by Nona5/25/2012
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by Nona
Facebook offer
FACEBOOK –Р ДАМЖУУЛАН
ХӨНГӨЛӨЛТ ӨГӨХ ШИНЭ СОНГОЛТ
5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona
Facebook offer
5/25/2012
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by Nona5/25/2012
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by Nona
2006 оны 3 дугаар сард байгуулагдсан, Jack
Dorsey
5/25/2012
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by Nona5/25/2012
2012 он
400 сая
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by Nona
Өдөрт 340 сая жиргээ
5/25/2012
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by Nona
Twitter хэрэглэгчээ нэмэгдүүлэх 5 арга
1. Бусдыг дага2. Хэрэглэгчдийн санал гомдлыг сонсох,
хүлээж авах3. Нэг зэрэг 3-5 жиргэх4. Жиргээчидтэй дотносох, өөрийн болгох5. Уулзалт арга хэмжээ зохион, оролцох.
5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
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by Nona5/25/2012
Дезайн
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by Nona5/25/2012
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2005 ОНЫ 2 ДУГААР САРCHAD HURLY, STEVE CHEN, JAWED KARIM
2010 ОНЫ 10 САРKevin Systrom
50 сая
2009 ОНDennis Crowley ба Naveen Selvadurai
20 сая
2001 ОНЫ 11 САРGarrett Camp
10 сая
2002 ОНЫ 12 САРRaid Hoffman
150 сая
2007 ОНЫ 8 САРAlex Ljung ба Eric
Wahlforss10 сая5/25/2012 by Nona
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by Nona
ДҮГНЭЛТ
ВИДЕО БОЛОН АРГА ХЭМЖЭЭ ЗОХИОН
БАЙГУУЛАХ НЬ ЗАЙЛШГҮЙ
ШААРДЛАГАТАЙ БОЛЖ БАЙНА
Энэ нь сошиал медиа болон дижи
маркетингийг амжилттай явуулах гол
контент болж өгдөг.5/25/2012
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АЛТАН ДҮРЭМ• Амьдралтай байх• Анхаарал татдаг• Ил тод байх ба Итгэл төрүүлэмц• Энгийн байх• Нээлттэй харилцааг бий болго• Бүх харилцагчид хяналт тавьж
чадахуйц• Харагдах байдал GOYO байх• Зоригтой байх
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by Nona5/25/2012
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by Nona
Thank
you for
attention all
5/25/2012
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by Nona
links• Wikipedia • http://mashable.com/2012/01/12/facebook-1-billion-users/ • http
://www.makeuseof.com/tag/10-innovative-ways-to-use-twitter-for-business/ • http://www.mastersofseo.com/build-twitter-followers-fast/ • http://
articles.businessinsider.com/2011-03-30/strategy/29985634_1_twitter-users-twitter-account-twitter-search
• http://www.marketingprofs.com/charts/2011/6080/twitter-users-want-brands-to-respond-to-their-complaints
• http://www.socialmediaexaminer.com• http://www.youtube.com/watch?v=B60eo6HcFJg&feature=player_embedded • http://ginacarr.com/2012/04/facebook-offers-are-a-game-changer-automatic-b
usiness-booster-for-business-owners/
5/25/2012