social media and cme at mayo clinic
DESCRIPTION
Slides from Tony Hart's presentation as part of Social Media Grand Rounds at Mayo Clinic on May 14, 2014.TRANSCRIPT
@MayoMedEd
Problem.
@MayoMedEd
Mayo Clinic has all of these great resources on MayoClinic.org…How can we spread the word?
@MayoMedEd
@MayoMedEd
Solution.
@MayoMedEd
Social Media.That’s where the patients are!
@MayoMedEd
Social Media Works for Reaching Patients…
Account: Followers:Facebook 511,000+ Page likesYouTube 12,600,000+ ViewsTwitter - @MayoClinic 777,000 Followers
@MayoMedEd
@MayoMedEd
…Can Social Media Reach Medical Professionals?
Pulling CME into the Social Media Realm
CME
@MayoMedEd
Interest Timeline
#MedEd was popularized on
Early Adopter MDs jump on Twitter, FB, YT
Social Media Health Network
was born
2011 STIM CME Conference
CME Conference Hashtags &
Symplur.com ramps up
CME ConferenceApps catch on
PRESENT
@MayoMedEd
So how have we addressed this trend…
@MayoMedEd
…toward social media in CME?
@MayoMedEd
Mayo Clinic Cardiovascular Blog
@MayoMedEd
Mayo Clinic@MayoClinic
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MayoClinic.org
Mayo Clinic MedEd Twitter Account
@MayoMedEd