social media and communities - part 1
DESCRIPTION
Part of the 2010 Emerson Exchange, this Social Media and Communities Experts session was given by Jim Cahill on October 1, 2010 in San Antonio, TexasTRANSCRIPT
Social Media and CommunitiesPart 1
Jim Cahill – Emerson
Mike Tongwarin – Emerson
Dr. Paul Maurath – Procter & Gamble
Recent Chemical Engineering studyRecent Chemical Engineering study
What These Searches Can’t FindWhat These Searches Can’t Find
What is Social Media?What is Social Media?
“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media
use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the
democratization of knowledge and information and transform people from content consumers to content producers.
…A common thread running through all definitions of social
media is a blending of technology and social interaction for the co-creation of value.”
4
en.wikipedia.org/wiki/Social_media
DELL’s DefinitionDELL’s Definition
5 www.slideshare.net/Dell_Inc/three-social-media-steps-for-business
Expand Your Expertise NetworkExpand Your Expertise Network
—Metcalf’s Law
“The value of a
telecommunications network is
proportional to the square of the
number of connected users of the
system.” (n2)
users of the systemPeople
telecommunicationsSocial
An Example of Making ConnectionsAn Example of Making Connections
Emerson Has Blogs to Make Our Expertise More FindableEmerson Has Blogs to Make Our Expertise More Findable
Many Process Automation Communities Exist for Peer-to-Peer CommunicationsMany Process Automation Communities Exist for Peer-to-Peer Communications
Growing Emerson Brand Participation in Facebook Groups and Fan PagesGrowing Emerson Brand Participation in Facebook Groups and Fan Pages
10
Peer-to-Peer Support for Applications and IssuesPeer-to-Peer Support for Applications and Issues