social media and data. monetisation for pr and marketing

Data

Visualise

MO NE T I$ATIO N. FO R PR & MA R K E T ING.

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Social Media

Process

#1FunHour

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Us in a nutshell

What we can

do

Why we do it

Case studies

© 2013 Agencydna Ltd. All rights reserved.

We bring together online & offline data for optimisation, measurement & monitoring by enabling actionable insights on-the-fly:

• Harvest data in real time

• Process the harvested data

• Visualise the result in real time

#UsInaNutshell

Powered by© 2013 Agencydna Ltd. All rights reserved.

#WhatWeCanD01

We can find David on social networks and integrate into your CRM, identify how influential he is, tell what he is saying about you the moment he says it, tell you what book he is reading, tell which mobile game he is likely to buy next and when.

Social Data

Capture

NaturalLanguageProcessing

Data Sources

Who is d.elliott383@outlook.

com ?

David Elliot, Male from London

I am on FB and Twitter, I take my social networks seriously

I like books, movies, TV, and Mobile games…


Analytics

Visualisation

• Web Site

• Campaign/s

• Other data

Design

• Effects on site

• Effects on social media

• Effects on goal/revenue

Measure• Optimise site

• Optimise campaign/s

• Optimise social media presence

Action

#WhatWeCanD02


By combining web analytics & social media we can measure & optimise campaigns & related media in real time.

#WhatWeCanD03

We can help you understand who is likely to switch and if you are losing market share:

• Which of your customers are interacting with your competitors

• Retain the best customers and spend the right amount with the right channels

• Reduce churn and identify potential customers that are following competitors


#WhatWeCanD04

We can segment your audience based on inf luence and point of interest:

• We can ident i fy the interests of your fo l lowers/fans

• We can ident i fy the real inf luencers amongst your fo l lowers/fans

• We can contact the top X number of inf luencers and run promoted campaigns.


#WhyWeDoIt

Mi l l ions o f t w eet s , p o s t s a n d op i nions a r e cr ea t ed ever y da y. O ver 25% o f UK p o p ul a t io n i s o n Tw i t t er a n d 3 5% o n Fa cebo o k a l o ne! We ca n a n a l ys e a n d l ea r n f r o m t h em t o :

• In cr ea se r es p o n s e r a t es• G en er a t e l ea ds• In cr ea se r even ue/ R O I• Det ect l i fe ch a n g ing even t s• Imp r o ve cus t o mer s er v i ce a n d

br a nd i ma g e• Det ect w h en cus t o mer s a r e l i ke l y

t o ch ur n o r s w i t ch


PredictChurn

GenerateLeads

Determine Social Referral

Value

IncreaseResponse

#CaseStudy1

CTR:+120%

A client wanted to run a cold acquisit ion email campaign to acquire potential customers to donate money for charit ies.

We validated all their emails to reduce wastage. Then based on tweets and l ikes we identif ied the ones who were more l ikely to donate.


#CaseStudy2

A Swiss luxury watch bout ique wanted to improve soc ia l media presence to dr ive onl ine sa les.

We ran severa l Facebook campaigns target ing ind iv iduals who posted or shared content based on ”watch brand A” and “watch brand B” watches.

The campaign generated a s tagger ing 3.8%CTR and accelerated the average turnaround t ime to convers ion by 400%.

CTR:3.8%


#CaseStudy3

A telco provider is running a reward program to reduce churn.

By using social data the te lcoprovider is able to a l locate the most appropriate offer for i ts customers.

This means:

• Reducing churn• Increasing retent ion rate• Lowering CPA

Reward 1

Reward 2


#ThankYou

“Logic w i l l get you f rom A to B. Imaginat ion w i l l take you everywhere .”

~ Alber t E inste in ~

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