social media and documentary film
DESCRIPTION
My presentation on Social Media and Documentary Film for the DC DocuTRANSCRIPT
Hi! I’m David
My Stuff
Here’s my Doc, “The First Basket”:http://www.thefirstbasket.com/http://youtu.be/b2axetVvTJw
My Stuff
Here’s one of my YouTube Channels:http://www.youtube.com/user/ZejMedia
And here’s my 1 year old social media company:
http://www.relaystationmedia.com/
My Stuff
And here’s The First Basket on The Daily Show:
http://www.thedailyshow.com/watch/thu-february-16-2012/larry-wilmore-s-lin-grown-toenail
Social Media 101
Listen first!Find your communities!Engage in conversations!Social media takes time!
Social Media and Docs
Learn about your subject and the people interested
Engage the film’s communities Promote fundraising events and
screenings RAISE MONEY!!! Promote the film Distribute your film online
The Socialized Video Experience
YouTube Vimeo Get Glue A thousand others that I haven’t
even heard of
Social Media and Docs
The Future - Media convergence
Where do you watch video? Cable? (make booing and hissing sound!) Hulu, YouTube, Vimeo, Amazon, iTunes? BitTorrent?
Social Media and Docs
The Future - Media convergence
The Future of Video is Social Social viewing, i.e. G+ Hangouts Social filmmaking, collaborative
production
Enough about me
Who are you guys?Any doc filmmakers?Any aspiring doc filmmakers?
What are you working on?
Social Media and Docs
Fundraising!Kickstarter (From TechDirt):
Social Media and Docs
What I did Dialed for dollars…… Grew email list, sent emails Set up good website and Facebook
Group Limited Twitter Some SEO (Google “Jewish Basketball”)
Social Media and Docs
What should I do next You tell me? What should you guys do? What’s your doc about?
Quick, Free Social Media Tools For Events
The Internet Society – www.isoc-dc.org List on Eventbrite Have everybody post the Eventbrite link
on all their social media profiles Email entire chapter member list on
MailChimp from Eventbrite Create Facebook event Post Event on LinkedIn Group Target a few influencers to post the event
Quick, Free Social Media Tools For Events
Quick, Free Social Media Tools For Events
Case In Point: Kony 2012
Uploaded March 5 Over 67 million views!!! Hundreds of thousands in contributions
during the first few days Responded to criticism very effectively Daring social media strategy Check this site out: http://www.kony2012.com/