Connecting Students Jewishly OnlineMaximizing Social Networks

A community thrives by its connections, not by its collections! It's the relationships, and the prospect of future relationships, that keep members active and excited.

~Valdis Krebs

Overview

What is a Social Network? Old web vs. New Web

What Are our Goals How can Social Networks help us reach them?

Various Tools Examples

General tips Institutional Advancement How can I learn about them? Questions

What this is not…

Social networking 101Twitter 101Online marketing/branding 101

What is a Social Network?

A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.

~Wikipedia

What is Social Media?

Social Media is online content created by people using highly accessible and scalable publishing technologies. ~Wikipedia

Examples of Social Networks

From: Blog.aysoon.com

From: Blog.aysoon.com

Old web vs new web (web 2.0)

Reading Static Web Pages One-to-many Organizational

affiliations Lectures Posting Information

Writing Dynamic Blogs and Comments Many-to-many User generated

communities Conversations Aggregating information

Old Web New Web

What are our goals?

The Mission of Hillel of Greater Philadelphia is to engage Jewish undergraduate and graduate students in Jewish life experiences, and to encourage them to identify as Jews within a Jewish community.

Hillel of Greater Philadelphia Values…

Jewish Community Jewish Self-authorship The Pursuit of Jewish Knowledge Israel as the Jewish Homeland and as a cultural center for the

Jewish People Diversity in Jewish Community and in the Spiritual, Religious,

Cultural, and Intellectual Expressions of Jewish Life The Joy that comes from Celebrating Jewish Life Association with the Global Jewish People Activism on Behalf of Israel, the Global Jewish People, and the

Pursuit of Justice Participation in the Broader Society as Jews and as Jewish

Communities Innovation and Entrepreneurship

How can Social Networks & Media help us reach our goals?

At Hillel we want to meet students…

This includes online!

Where are your students?

Using Social Networks & Media to Reach Our Goals

Sharing (posting)Commenting

BloggingTaggingCollaborating

Using Social Networks & Media to Reach Our Goals

Sharing

Using Twitter to post a story from MJL about an upcoming holiday

Updating your Facebook status for students to comment

Posting an article to a student’s Facebook wall Posting a Facebook note and tagging students

Possibly as a follow up to an event or IE

Creating a RSS feed of Jewish blogs to share with students

Using Social Networks & Media to Reach Our Goals

Sharing

Using Social Networks & Media to Reach Our Goals

Sharing (commenting)

Comment on items students have postedConnect them to other Jewish studentsConnect them to Jewish resources

Using Social Networks & Media to Reach Our Goals

Blogging

Writing about current events and relating them to Jewish values

Your reaction to a new Jewish movie or Jewish book

Enticing students to come to a programFollow up about a program

Using Social Networks & Media to Reach Our Goals

Blogging

From: www.phillyjufro.com

Using Social Networks & Media to Reach Our Goals

Tagging – What is it?

In online computer systems terminology, a tag is a non-hierarchical keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are chosen informally and personally by the item's creator or by its viewer, depending on the system.

~Wikipedia

Using Social Networks & Media to Reach Our Goals

Tagging (cont.)

Not a specific social network Aggregates pieces of data

Can pull pieces of information or media from different platforms into a website (i.e. #bus83)

By posting your Birthright pictures on Flickr and tagging them as Jewish Israel Hillel

Tagging students content that you see Jewish value in

Using Social Networks & Media to Reach Our Goals

Tag Cloud

Using Social Networks to Reach Our GoalsTagging (cont.)Using Social Networks to Reach Our GoalsTagging (cont.)

From http://fserb.com.br/newscloud/ 8/6/09, 8:52 AM

Using Social Networks & Media to Reach Our Goals

Tagging – iambirthrightisrael

From: http://www.birthrightisrael.com/site/PageServer?pagename=iambirthrightisrael_flickr

Using Social Networks & Media to Reach Our Goals

Collaborating

WikisSetting up a group

blog (Isabel)Sharing your stories

Birthright memoriesHow your family

celebrates PassoverTagged Tanakh

"It's hard to imagine G-d endorsing a wiki version of the Bible - but then again, wasn't the Talmud the world's first wiki?"

~Jeff Jarvis, What Would Google do

Using Social Networks & Media to Reach Our Goals

Collaborating (Tagged Tanakh)

From http://jpsinteractive.org/projects/tagged_tanakh

Using Social Networks & Media to Reach Our Goals

Collaborating (blogmud)

An article would be written

Comments would be voted up (i.e. “I like”)

The comments would fill around based on the number of votes they get

Using Social Networks & Media to Reach Our Goals

Holistic Example: NJOP

From: jewishtreats.org, facebook.com/JewishTreats, twitter.com/jewishtweets

Using Social Networks & Media to Reach Our Goals

General Tips

You need to be able to accept and respond to criticism Its all about the connections!

Students to content Students to staff Students to students

Should not always be Jewish What do students want to hear about? Activities on campus Need to think of you as a person with variety of interests

Create your online brand Consistency is key! What message is Hillel on your campus portraying? Authenticity will show through

If you participate, others (students) will reciprocate Challenge your students to think! Learning the culture and taboos Know your audience Remembering to cross post This takes time!

Using Social Networks & Media to Reach Our Goals

General Tips: Making your life easy

Addthis – add a link straight to a social network from a website

RSS Reader – aggregates blogsGoogle reader

Twitter tools:HootsuiteTweetdeck

Using Social Networks & Media to Reach Our Goals

Institutional Advancement

Collecting and generating is a double edge swordNeed it for studentsNeed it for IA purposes

These aren’t always consistent Need to create distinct brands

How can I learn about these Networks?

Overall: Introduction to Jeff Pulver’s social media breakfast -

http://tinyurl.com/ncnblj Activist Communities Using Social Media -

http://tinyurl.com/m2vwvn Jewish non-profit guide to using social media marketing -

http://tinyurl.com/kky699 Twitter:

How to use Twitter - http://tinyurl.com/asa8co 10 twitter tips for non-profits -

http://tinyurl.com/twitternonprofittips Facebook:

What is Facebook - http://tinyurl.com/lcca3j

But the best way to learn is to…

SIGN UP AND START WORKING WITH THEM!

Questions?