@juntajoe

Approved Vendor for Dave Lennox Premier Dealers

The Contractoras Publisher:

6 Steps to Social Media

The presentation will begin shortly.

@juntajoe

The Contractoras Publisher:

6 Steps to Social Media

Approved Vendor for Dave Lennox Premier Dealers

@juntajoe

The leading blogging service for HVACR Contractors with 175+ customers in more than 30 states and Canada.

Joe Pulizzi

@juntajoe

@juntajoe

Housekeeping• If you have a question, please type it in the

chat window. We will try get to your questions. Go ahead and type in your questions as you go.

• Any technical issues, please type those in and we’ll get to them.

• About 45 minute presentation with the rest for Q&A.

@juntajoe

TODAY• How do you become the expert in your

industry?

• Do people really read blogs and does it matter?

• 6 Steps to Becoming the Leading Home Comfort Expert in Your Region

• Q&A

@juntajoe

What Has Social Media Done for Me?

@juntajoe

FORGETWhat You Know

About Social Media

@juntajoe

@juntajoe

Traditional Marketing

@juntajoe

800-555-1234AnnoyingSalesperson

Traditional MarketingChallenges

@juntajoe

@juntajoe

@juntajoe

9 of 10 consumersare using the web to make buying decisions

Forrester Research

@juntajoe

Looking to Solve Problems

@juntajoe

@juntajoe

Marcus SheridanCEO, River Pools & Spas

@juntajoe

2007• $4.5 million in Sales

• $250,000 advertising spend

@juntajoe

2007• $4.5 million in Sales• $250,000 advertising spend

• Sold more fiberglass swimming pools than any other pool retailer in North America.

• $40,000 in advertising spend• Won 15% more bids• Cut sales cycle in half.

2010

@juntajoe

@juntajoe

75,000 visits per month

@juntajoe

Yep, David vs. Goliath is Real

@juntajoe

@juntajoe

Hubspot

90% of Consumers

@juntajoe

Hubspot

Over 70%

@juntajoe

Blogs Get More Business

@juntajoe

4x More Likely to Be Found

@juntajoe

How Many Tickets Do You Have?

@juntajoe

How Many Tickets Do You Have?

@juntajoe

BEFORE

AFTER 3 MONTHS

@juntajoe

@juntajoe

@juntajoe

Blogs Get More Links

@juntajoe

Blogs Get More Traffic

@juntajoe

Corporate Brochure-itis

@juntajoe

Content Wins

67% More Likely to Purchase

Custom Content Council

@juntajoe

Conditioned Air – Naples, FL

@juntajoe

@juntajoe

@juntajoe

Why?• Great blog content makes us sound

interesting and positions us as experts

• Search engines love blogs

• Social media loves blogs

• Your customers read blogs

• Non-sales touch

• Minimal investment compared to outbound marketing options

@juntajoe

THE Leading Home Comfort Expert in Your

Region

@juntajoe

Influence Your Customers

SocialCapitalManagement.com

@juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

@juntajoe

6 Steps to Get Started

@juntajoe

LISTENING POSTSSet Up

@juntajoe

FIND Customers’ Pain Points

KEYWORDANALYSIS

@juntajoe

Google External Tool

@juntajoe

@juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

@juntajoe

Twitter Advanced Search

@juntajoe

This is Tweetdeck, a Twitter Management Tool

IMPORTANT: Follow keywords, # and your brand names

@juntajoe

Other Twitter Management Tools

@juntajoe

QUESTIONSLog Your Customer

@juntajoe

https://freekeywords.wordtracker.com/keyword-questions

@juntajoe

@juntajoe

@juntajoe

@juntajoe

PUBLISHING HUBCreate Your

@juntajoe

@juntajoe

@juntajoe

@juntajoe

DISTRIBUTIONFocus on Content

@juntajoe

Google – Jan 25, 2011

• Google now uses social usage of Twitter into search rankings

@juntajoe

@juntajoe

@juntajoe

@juntajoe

@juntajoe

Email Newsletter

@juntajoe

Blog Commenting• Where are your

customers hanging out?

• Local association blogs• Local media sites• Other home service blogs• Manufacturer blogs

@juntajoe

CALL TO ACTIONThen Focus On The

@juntajoe

@juntajoe

@juntajoe

@juntajoe

REPURPOSEKeep the Calendar and

@juntajoe

• 1=Daily (Twitter, Blog)

• 7=Weekly (eNewsletter)

• 30=Monthly (Webinar)

• 4=Quarterly (eBook, Magazine)

• 2=Bi-Annually (Customer Event)

• 1=Yearly (Large Research Project)

A Schedule

@juntajoe

Customer eNewsletter

@juntajoe

Blogs as PR

@juntajoe

@juntajoe

THE Leading Home Comfort Expert in Your

Region

@juntajoe

In Summary – THE LAST SLIDE

• Takes Commitment!

• Do It Yourself – Or Outsource.

• Still Need Someone INSIDE the organization to manage your brand on social media.

• Assets over Advertising – start converting your thinking now…

@juntajoe

Thanks and Q&A

Note: SocialTract program pricing for Dave Lennox Premier Dealers will be increasing effective Jan 1, 2012.

Contact:

Jim McDermott

jim@socialtract.com

910-673-5917

END OF YEAR SPECIALLENNOX WILL COVER

YOUR SETUP FEE ($750 value)

SIGN UP FOR MORE INFORMATION AT

http://socialtract.com/lennox/