social media and internet marketing for restaurants

Online Marketing, Social Media and Payment Strategies for Restaurants

Pivotal Payments Webinar Series

www.PivotalPayments.com

Who We Are

Louis Georgakakis – eMarketing Manager, Pivotal Payments

http://ca.linkedin.com/in/lgeorgakakis

Alexander Galasso – Social Media Manager, Pivotal Payments

http://ca.linkedin.com/in/alexandergalasso


• Online Marketing Strategies for Restaurants

1. Social Media

2. Blogging

3. Local Directories

4. Google Adwords

5. Search Engine Optimization

• Payment Solution Strategies

• Pay-at-the-Table

• Wireless Terminals

• Mobile Payments

• Online Payments

• Conclusion and Q&A

Agenda


Social Media

• Follow people in your area

• Share local news

• Share promotions and deals

• Engage with customers outside of the restaurant


Example: Social Media


Blogging

• Blog about your restaurants dishes

• Restaurant business

• Restaurant industry

• Events near your area of operation


Blogging



SEO: Local Directories


Google Adwords & Your Website

• What is Google Adwords

• Conduct proper keyword research

• Target LOCAL search keywords

• Pay what you want and only when people click

• Protect your brand



SEO: Keyword Research


Source: http://ow.ly/9BIme

http://ow.ly/9BIme


SEO & Your Website

• Website Page Titles

• On page content



SEO: Page Titles



SEO: On Page Content



Next Up…


Resources:• SEOmoz.org

• Google.com/Adwords

Let’s welcome Louis who will be discussing payment strategies for your restaurant!

Payment Processing Strategies

TOPICS

•Online Payments

•Pay-at-the-Table Solutions:

i. Wireless GSM/GPRS Terminals ii. Wireless Bluetooth Terminals

•Mobile Phone/Tablet Payments


Online Payments


SOURCE: Cornell University School of Hotel Administration

25% of US restaurants

accept online orders.

http://www.hotelschool.cornell.edu/about/pubs/news/newsdetails.html?id=821

Online Payments

TOP 4 BENEFITS OF ONLINE ORDERS

•Frees up Staff and Saves Labour Costs

•Increases Order Frequency

•Adds Customer Convenience

•Adds Control and Customization


Wireless Payments


Pay-at-the-Table

TOP 5 BENEFITS OF PAY-AT-THE-TABLE

•Increases Table Turns

•Frees up Staff

•Improve Customer Experience

•Eliminates Lack of Trust

•Improves Security


Wireless Bluetooth

TOP 3 BENEFITS OF BLUETOOTH TERMINALS

•Save on Cellular Data Fees

•No Downtime due to Phone Network Outages

•Connect up to 7 Terminals to 1 Base Station

LIMITATION OF BLUETOOTH

•Not for Use on the Road (Requires IP Base Station)


Mobile Payments


1 in 3smartphone owners purchased food with their mobile device.Source: comScore

Mobile Payments


TOP 5 BENEFITS OF MOBILE PAYMENTS

•Inexpensive Hardware: Card Swiper Attachment

•Highly Secure: End-to-End Encryption

•Versatile: Use With Your Existing Mobile Devices

•Scalable: Multiple Users on One Account

•Convenient and Environmentally Friendly

Contact Us (and Q&A)


Pivotal Payments

Email: [email protected]

Tel: 877-310-0171

Twitter: http://twitter.com/pivotalpayments

Facebook: http://facebook.com/pivotalpayments

LinkedIn: http://linkedin.com/company/pivotal-payments

social media and internet marketing for restaurants

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