social media and mobile use in canada: a demographic snapshot - january 2012
DESCRIPTION
January 2012 update of my popular slidesTRANSCRIPT
Social Media & Mobile Use in Canada:
a demographic snapshotby Connie Crosby
Crosby Group ConsultingJanuary 2012
Connie’s Disclaimer
This is a brief snapshot put together from various sources, created for general interest.
Please note because this was compiled from a number of sources, these numbers are not
scientific. Additional sources of data should be sought to confirm numbers given here before
using them for business planning purposes.
• “world largest professional network”
• more than 120 million members
• Canada: 4 million members
Source: LinkedIn, August 20113
Myspace• over 150 million users (according to
Myspace)
• 38 million (according to Canada.com)
• “Generation Y” (10-30 yr old) is target audience
• sold by Rupert Murdoch’s News Corp in June to Specific Media for just $35 million
Source: Myspace, June 2011 and Canada.com, April 8, 2011
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• Over 200 million users (100 million “active” users)
• 200 million messages (“tweets”) sent per day
• 13.7% of Canadians are active users
Sources: Twitter, June & September 2011 and Digital Journal, December 2010
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Sources: Facebook, August 2011and Inside Facebook, June 12, 2011
• more than 500 million active users
• (almost 700 million according to Inside Facebook)
• 50% log in on any given day
• Canada: 16.8 million users
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YouTube
• Canada: 17.6 million active users
• 71% of Canadian Internet users versus 55% of US Internet users
• 2 billion videos viewed by Canadians in November 2010
Source: comScore, January 20117
Google Plus
• launched end of June 2011 in closed beta
• open beta in September 2011
• 18-35 year olds largest demographic
• reached 20 million users after 3 weeks; 67 million by November 2011
• over 800k Canadian users after 3 weeks
Sources: comScore, July & Dec 2011, Google Plus blog
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0
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15
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Google+LinkedIn
TwitterFacebook
YouTube
Use in Canada(millions of users active in the past month)
Note: data from various sources 9
Global mobile use
• 5.3 billion mobile subscribers
• or 77% of the world’s population
• growth is being led by India and China
Source: mobiThinking, June 2011http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
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Mobile in Canada
• 25 1/2 million mobile phone subscribers
• 10 million own smart phones
• 29% of mobile phone users visit social networking sites from the mobile devices
Source: Canadian Wireless Telecommunication Association,
December 2011; comScore September 2011
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0
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15
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30
Google+ LinkedInTwitter
FacebookYouTube
Mobile
Use in Canada(millions of users active in the past month)
Note: data from various sources12
Thank you!Connie Crosby
Crosby Group Consultinghttp://crosbygroup.ca
@conniecrosby@crosbygroup
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