social media and nonprofit fund-raising
DESCRIPTION
Want to know how to raise money for your nonprofit? See some great examples of who's doing fund-raising via social media well?Check out this presentation on Social Media and Fund-Raising today!TRANSCRIPT
Social Media and FundraisingKatrina Kibben
Social Media Ninja
Monster.com
Agenda
Why Social Media? Social Media Campaign Wins Social Media Campaign Fails How To Create A Social Media Campaign Discussion
Poll: where are you online?
Facebook Twitter YouTube Slideshare Myspace LinkedIn
More importantly…
Where are your donors online? How do they prefer to give?
Online? Offline?
What do you think?
Stats
Donors operate across social media sites: 52% utilize YouTube 12% post on Flickr 9% have Facebook accounts
51% of donors prefer to give online
http://mashable.com/2009/03/26/social-media-nonprofit-study/
Online or offline?
20080
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OnlineOffline
http://nonprofit.about.com/od/onlinefundraising/a/getonlinedonors.htm
http://mashable.com/2009/03/26/social-media-nonprofit-study/
How much do they give?
How do they give?
http://mashable.com/2009/03/26/social-media-nonprofit-study/
Where do they give?
http://mashable.com/2009/03/26/social-media-nonprofit-study/
What are they talking about?
http://mashable.com/2009/03/26/social-media-nonprofit-study/
What are they looking for?
http://mashable.com/2009/03/26/social-media-nonprofit-study/
SOCIAL MEDIA WINS
PETA on Facebook
Engaging headlines
Participation
Community
#blamedrewscancer on Twitter
Humor
Showcase results
Easy to navigate
Epic Change on Twitter
Raised over $11,000 in just 48 hours
Livestrong on Slideshare
Social Media Sharing
Transparency
Monster.com on Flickr
Clear results
SEO Optimization
Identification with cause
I2Y.com blog
Synch content with social media events
Establish credibility
Set up outgoing links
March of Dimes on YouTube
Call out your cause
Frequent contributions
Highlight donors and spokespeople
WorldVision’s landing page
http://worldvision.org/charity
Call out your cause
Establish credibility
Make your site interactive and easy to navigate
Best practices for websites
Award recognition
Social media quick-links
One-click donation button
Red Cross mobile campaign
NonProfitLA.com social event
E-mail campaigns
Is email social media? How to appropriately leverage email?
Create warm lead lists 1% to 3% of a nonprofit group's e-mail list would
donate money when solicited, at an average of about $80 per person
Share timely, relevant information Precautions
Paying for email address is a no-no
http://www.washingtonpost.com/wp-dyn/content/article/2009/04/21/AR2009042103786.html
SOCIAL MEDIA FAILS
Causes
Why they fail
No obvious organizational impact No trust Content Execution Timelines Channels
MAKING IT WORK
It’s all connected
What works?
LISTEN Call to action focus; not donation focus Clear and achievable goal Short deadlines Leverage networks Make giving easy Recognition
Partnering with brands
87% of consumers would switch brands based on association with a good cause
50% of consumers would pay more for products from brands that support cause
What’s in it for me?
It doesn’t take a ninja…
YOU CAN DO THIS AT HOME
Making the most of your time
CoTweet & Tweetdeck Facebook YouTube Flickr Slideshare Wefollow
Tracking your Success
Social Evolution
"It's an experiment that shows social media is a great way to touch
more people," he said, "but it may have a ways to go in terms of
raising money."
Elliot Bisnow
QUESTIONS?