social media and online toolkit connecting and engaging with stakeholders online

Make Your Business Fly

2012 Enrich Social Media. All rights reserved.

A Social Media and Online Toolkit – Connecting and Engaging with

Stakeholders Online



About Our Company

We are a marketing solutions company specializes in

Internet Marketing and Strategic Business Planning

Our Vision Make Your Business Fly

Our Mission To increase more brand awareness and profit for businesses through

internet marketing consultancy, marketing

solutions and business innovation



ESM Founder, Elton Kuah Elton Kuah is the founder of Enrich Social Media; an

advertising company specializing in internet marketing services, hotel booking solution to increase sales and brand awareness for profit

He is a certified member of Social Media Summit and Facebook Success Summit USA by Social Media Examiner, one of the world’s Top 100 by Technorati and AdAge business blogs. He has an award for Global Business Mentorship from Deputy Minister of Finance of Malaysia for business innovation.

His insights were featured in online radio portal Durianfm.com, mainstream media from E27 Singapore, Socialmediapolis.com, News Straits Times Malaysia, Malaysia SME and Graduan Malaysia.



Recent Crisis Training



Achievement



Clients of ESM

And many more



1. Principle of Effective Online Communication

2. How Social Media is Impacting Public Communication

3. How to Effectively Utilize Social Media to Engage and Build a Strong Connection With Stakeholders

4. Effective Social Media Monitoring

In This Workshop



1. Please approach the course with open mind

2. Please do no have instant expectation of immediate result after training

3. Please ask any question if you have at the end of the section

Disclaimer



Word Of Mouth Or Viral Marketing Is Important



Instead of a single consumer referring a business to only one

other person in traditional marketing, online users can

spread brand awareness about their service, product, or

business to reach at more prospect and potential customers!



Most Engaged Communication Sites



How Social Media Is Affecting Public Communication



1. Increased search engine rankings.

2. Increased top‐of‐mind awareness.

3. Brand positioning as approachable, transparent, and interested in providing customer service.

4. A direct way to dialog with prospective customers, partners, and vendors who might not have otherwise found you.

Tangible Benefits



1. Increased brand visibility, exposure, and relevance

2. Improved customer relations

3. Improved company morale

Intangible Benefits



A Cake Analogy Of Communication



What Happens When Any Part of the Cake Is Broken?



Case Study: H & I Niaga

Responses not being done on time

Other blog sites mentioned the same news and its stay on top of Google



Case Study: Gold Investment



Cause and Effect

1. Market lost confidence

2. Investor do not want to invest in the company

3. Business profits and revenue are affected

4. Internal uncertainty in company will arise and morale drop among employees and partners



If YOUR ORGANIZATION

does not have a proper

SOCIAL MEDIA POLICY TO

ADDRESS THE ABOVE…

It might not be in business for long.

It is a matter of time.



How Do You Communicate This To Your Stakeholders?



How to Effectively Utilize Social Media to Engage

and Build a Strong Connection With

Stakeholders



• ReSearch.ly finds communities of people connected by

shared interests/topics, and helps marketers to listen to

what’s being said about brands and competitors.

• ReTweet analytics identify influencers and emerging

trends to create new communities on the fly.

• With Degrees of Separation, social media managers

have the ability to find connection paths to anyone linked

on Twitter by the social or interest graph.

What Research.ly Do?



1. They're enthusiasts, they're addicts, they're

junkies,

2. they're creative

3. They love music, food, and cheap items

4. A quite amount of number of them are students

All of these things can be done by just looking at the

tweets and looking at the existing followers of

competitors.

People Trends



Plan and Strategy



Social media Policy Formulated



You Need More than ONE CHANNEL OF COMMUNICATION

Offline

Online



Website

Physical Store

Contact

Form



Sharing of Citi Story and Framework



1. Design a framework for your organization in regards to social media policy.

2. Please indicate the stakeholders involved, level of involvement of the party inside (moderator, implementaion and support, management,)

3. Identify the rules and regulations from external policy such as management, media, mass public that may hinder your progress

Exercise



Effective Social Media Monitoring



Tools To Analyze



Hootsuite.com

Backtype.com

Addictomatic.com

Social Mention.com



Addictomatic.com



Addictomatic.com Addictomatic is a search engine that will give you

a visual representation of your presence across

social media sites,including youtube, digg,

google blog search and Flickr.

Just pop in your brand term (or your competitors)

to get an overview of where you’re doing well

and which areas need attention. It might be the

case, for example, that it’s not picking up photo

or video results so you can see this is an area to

focus on.

http://www.addictomatic.com/

http://www.simplyzesty.com/free-social-media-book/



Google Alert



Backtype.com



Social Mention



Social Mention

1. Social Mention is an excellent real-time

search engine, that pulls in data from a range

of social media.

2. As well as displaying the latest results, it also

gives you a sentiment score of positive:

negative, related keywords, reach and many

other useful metrics.

3. If you’re quick off the mark with your social

media monitoring, this could be a valuable

way to avert a crisis before it spreads.

http://ww.socialmention.com/

http://www.simplyzesty.com/free-social-media-book/



Handling Reputation Issue



A Cake Analogy Of Communication



Expected Results



Campaign Reporting



Thank You!

Resources: Email: [email protected]

www.enrichsocialmedia.com www.FaceBook.com/enrichsocialmedia

twitter.enrichsm

http://www.enrichsocialmedia.com/

http://www.facebook.com/enrichsocialmedia

social media and online toolkit connecting and engaging with stakeholders online

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