social media and other tools for advocacy
DESCRIPTION
Cindy Leonard, Social Media and other Tools for AdvocacyTRANSCRIPT
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Advocacy & Social Media2013 PA AMR Pre-Conference
Cindy Leonard
Consulting Team LeaderBayer Center for Nonprofit Mgmt.
at Robert Morris University• December 2012
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Agenda
• Advocacy and Lobbying
• Social Media Strategy
• Managing Social Media Efforts
• On the Back End
• PracticePhoto Source: http://water.weather.gov/ahps2/images/hydrograph_photos/kinp1/KINP1_US.jpg
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Review: Advocacy and Lobbying
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• General promotion of an idea
• Identifying, embracing and promoting a causeAdvocacy
• Advocacy on a particular piece of legislationLobbying
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Lobbying
Direct Grassroots
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Social Media Strategy
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Social Media Strategy
Measuring
ToolsAudience
Goals
Strategy
Content
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Content Strategy
Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpgSource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg
Create Curate
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Content Strategy
Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg
Create
• In-house?• Time• Talent• Resources• Who? What? When?
• Guests?• Who? What? When?
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Content Strategy
Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg
Curate
• Finding the Gems?• Where?• Who?
• Format?• Repurpose• Recycle• Remix
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Managing Your Social Media Efforts
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Editorial Calendar
Creator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/
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Image Source: htt
p://ww
w.e-m
arketingassociates.com/w
p-content/uploads/2011/10/hootsuite-screenshot.jpgHootSuite
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Tweetdeck
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Crafting Social Media Messages
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Make it Personal
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Be Creative
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Be Brief
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Source: http://www.haveresults.com/2013/06/social-media-campaign-checklist-for.html
Ongoing vs. Campaign?
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On the Back End
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Your website is your home base
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Fill out your social media profile(s) completely .
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Make it easy for people to find your social media channels
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• Sample:
Views expressed by commenters are those of the person making the comment and not necessarily those of the organization.
The organization does not endorse any political candidates.
Commentaries are provided as a public service in the interest of informing the public.
Consider adding a disclaimer to social media profiles
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Questions?
Let’s practice!