social media and politics - trend report ii
DESCRIPTION
Social Media Trend Report for MKTG 7546 Social Media and Politics - reviews how politicians interact with social including the election processTRANSCRIPT
SOCIAL MEDIA AND POLITICSTREND REPORT II
Presented by:Vince CarrMarketing 754610 April 2012
GENERAL OVERVIEW
Over the last 10 years – social media in politics went from basically nothing to being everything.
Replaces one-sided, one-way communications
Replacing old methods of communicating with constituents.
Social Media platforms used by politicians
The effects on elections
HISTORY OF TREND
Started with the advent of the Internet Blogging – Real discussions of politics
started to take place via social media. Introduction of MySpace, Facebook,
YouTube and Twitter Still not really used effectively until the
2008 Presidential Election. Everyday occurrence now
IMPACTS OCCURRING DUE TO TREND
•Women make up 58% of the social media users
IMPACTS OCCURRING DUE TO TREND
Blogs Get a pulse of the voters See emotional side of constituents
Facebook 1 in 5 Americans used media sites such as Facebook to
gather political information Increased Youth Vote and Political Involvement Excellent tool for two-way communication Provides a way to personalize politicians
Twitter Provides real time feedback between politicians and voters Provides a way to personalize politicians
CASE 1 – 2008 OBAMA ELECTION
First politician to effectively use social media tools in a successful election
Used Facebook, MySpace and Twitter to create large database of supporters
CASE #2 NY CONGRESSMAN ANTHONY WEINER
Used Twitter in an inappropriate manner
Used Facebook to meet women, share information and pictures
Lied about it Lost his job and damaged his
reputation Lack of understanding of the impact of
social media tools.
ORGANIZATIONAL PERCEPTION
Case 1 – Obama Campaign in 2008 Realized the importance of harnessing the
power of social media. In 2008 – Majority of social media users
tended to be Democrats Case 2 – Anthony Weiner Scandal
Twitter and Facebook should not be used for personal use
Politicians really to understand how to effectively use social media.
DIRECT APPLICATION
Case 1 – Obama Campaign in 2008 Business could use some of the same techniques to
get more customers to sign up for their services and products.
This includes Twitter, Facebook, YouTube and Flicker Case 2 – Anthony Weiner Scandal
Business need to have clear lines of communication about how social media is used by their employees.
Employees need to think before then send a tweet or update an Facebook post on the company social media sites.
INTERVIEWEE RESULTS
Brad Shimmin Industry Analyst at Current Analysis Specializes in collaboration technologies focusing and
social media sites Twitter – is really nothing more than a
broadcasting tool. Facebook – used to communicate back and forth
using the dateline to go back and read history Facebook – able to have effective communication
with your politicians and in real time
HOW BUSINESS LANDSCAPE IMPACTS TREND?
Using social media is a lot cheaper than traditional conventional methods
Able to communicate with politicians and real time.
Politicians can show a more personal side through the Facebook and Twitter pages.
Politicians and get a real pulse of how their constituents think.
CONSUMER SEGMENT IMPACTED
Basically all persons of voting age.
POTENTIAL FOR FUTURE TREND
Politicians will be communicating via Facebook as the primary way to reach their constituents.
Old methods of communicating such as mailers and phone calls will become obsolete.
Social Media Platform will allow voters to express their concerns in real-time such on perspective votes coming up.
HOW TO STAY COMPETITIVE?
Monitor blogs and websites for and provide feedback.
Once a Twitter or Facebook Page is created, keep it up-to-date.
Inflect personality on through social media sites.
Reach of to constituents via the social media platforms with common sense.
Questions?
Thank you!