social media and seo: are they compatible?
DESCRIPTION
Jeff Nelson of Anduro Marketing presented at Third Tuesday Calgary event. Does it make sense to engage into social media to benefit SEO results?TRANSCRIPT
Social Media and SEO: Compatible?
Social Media and SEO: Compatible?
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Anduro Value
What?: Increase traffic to website Generate leads for sales force Boost sales from online sources
How? SEO PPC SMM
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Customers – 400 to Date
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Increase Visitor Traffic
www.Paisley.com
Used with permission
Visitors
0
5,000
10,000
15,000
20,000
25,000
30,000
May-04 J un-04 J ul -04 Aug-04 Sep-04 Oct-04 Nov-04 Dec-04 J an-05 Feb-05 Mar -05 Apr -05 May-05 J un-05 J ul -05 Aug-05 Sep-05 Oct-05 Nov-05 Dec-05 J an-06 Feb-06 Mar -06 Apr -06 May-06 J un-06 J ul -06 Aug-06 Sep-06
Link Value?
The Problem of No-Follow TagsSee: www.seo-browser.com
Parse: http://en.wikipedia.org/wiki/Twitter
Search for: ImJoePerez (5,000 listings)
Parse: http://twitter.com/imjoeperez
Parse: www.youtube.com/user/ImJoePerez
Parse: www.youtube.com/anduromarketing
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Quick History
2004: http://en.wikipedia.org/wiki/Mark_Zuckerberg
2006: http://en.wikipedia.org/wiki/Twitter
2006: www.seomoz.org/blog/social-media-marketing-eh-lets-see-whats-in-our-bag-o-goodies (Rand Fishkin)
Social media sites for improving links:www.conversationmarketing.com/2008/07/you-cant-separate-social-media-seo.htm (Ian Lurie)
www.seomoz.org/article/social-media-marketing-tactics (Jane at SEOmoz) and www.seomoz.org/article/social-media-marketing-tactics#101-social-media-sites 6
Why Use Social Media?
Brand Engagement: http://mashable.com/2009/02/06/social-media-smartest-brands/
Link Bait: http://en.wikipedia.org/wiki/Methods_of_website_linking http://www.jimwestergren.com/link-bait/ www.mattcutts.com/blog/seo-advice-linkbait-and-linkbaiting/
Viral: http://en.wikipedia.org/wiki/Viral_marketing www.seroundtable.com/archives/013704.html www.wilsonweb.com/wmt5/viral-principles.htm
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Measuring Success
Links: https://siteexplorer.search.yahoo.com/mysites or via www.seo-browser.com
Impact: http://wiki.kenburbary.com/ http://grader.com/ http://searchenginewatch.com/3640785 http://searchenginewatch.com/3639614 http://searchenginewatch.com/3639988
Example: www.anduro.com/calgary-mayor-race.html
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Questions?
Questions?