social media-and-social-business-fdi.de
Post on 14-Sep-2014
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Social Media und Social Business in Midmarket CompanysTRANSCRIPT
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social media and social business
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about us• fabrique d‘images ebusiness GmbH
• Founded in 1996 as one of the first internet business companies in germany
• 25 internet driven people
• We do
– Internet business concepts
– Internet programming
– E-commerce full-service
– Online and offline marketing
– Social media and social business services
for our midmarket customers
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about me
• Thomas Reisacher, 40 years old
• 25 years of it-experience
• 17 years of internet experience
• Founder and owner of fdi
• Evangelist for Internet Business
• twitter.com/treisacher
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agendaSocial Media
- introduction
- hype or long time strategy
- social media business aspects
- business examples
New Trend Social Business
- definition
- benefits
- examples
Next steps
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introducing
what is social media ?
Social Media is information content, that people freely publish to each other by using highly interactive sites that are freely available, extremely easy to use and scale up to very high volumes.
Source: Wikipedia
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introducing
What we all know about social media
-We all know facebook as a hype plattform
-We all heard about twitter
-We know that millions of people use social media every day
-Everybody is talking about social media
-….
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introducing
What we are interested in ?
-Why do all the people use social media ?
-Is this just a hype or a long time strategy ?
-Should we (company and private) use social media and why ?
-Is social media important for our business ?
-How can we use social media for our success (business) ?
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introducing
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social media platforms
Quelle: http://www.flickr.com/photos/briansolis/2735401175/sizes/l/
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hype or long time strategy
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hype or long time strategy
Who is using social media ?
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Note:Generation Y: People born between 1975 to 1992 (18 to 35 year old); Generation X: People born between 1965 to 1974 (36 to 45 year old); Baby Boomer: People born in or before 1964 (46 years old and older)Source: IBM Institute for Business Value Analysis
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social media business aspects
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business examples
Krones AG: Company:World market leader for beverage filling and packaging technology with about 10.000 employees
Strategy:Social Media Recruiting especially for young employees
Special Idea: Flipcam – The young employees do their own videos
Using the viral effect of social media marketing with the network of the employees.
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business examples
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business examples
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Eventmarketingvia Xing
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business examples
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http://www.slideshare.net/basf/basf-social-media-2011
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business examples
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business examples
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http://www.slideshare.net/basf/basf-social-media-2011
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External Collaboration – people centric
FW
facebook youtube
blogging& sharingsites
website
Intranet
Employeedesktop Public
SocialMedia
Doc sharingteamrooms
new trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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External Expertise Networksand Communities
Internal Social BusinessTools
External UCC and SocialBusiness Tools (SaaS)
FW
facebook youtube
blogging& sharingsites
website
W3 intranet portal
Employeedesktop
PublicSocialMedia
external collaboration people centric
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Quelle: IBM Präsentation “From Social Media to Social Business”
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new trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Profile Pagenew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Knowledge Sharing Gapnew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Tagsnew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Communitiesnew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Blogs, Wikis, Forums…new trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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e-Mail Hoarding of Business Informationnew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Files in context of team or communitynew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Activitiesnew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Organizational boundaries and teamingnew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Social Bookmarksnew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Social Bookmarksnew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Team placesnew trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Recommendations anyone?new trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Recommendations anyone?new trend social business
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Quelle: IBM Präsentation “From Social Media to Social Business”
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External Expertise Networksand Communities
Internal Social BusinessTools
External UCC and SocialBusiness Tools (SaaS)
FW
facebook youtube
blogging& sharingsites
website
W3 intranet portal
Employeedesktop
PublicSocialMedia
external collaboration people centric
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Quelle: IBM Präsentation “From Social Media to Social Business”
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Rheinmetall AG: http://www.youtube.com/watch?v=vOLiqXR9kL8&feature=related
CEMEX: http://www.youtube.com/watch?v=YZA20c47fA8
SOGETI: http://www.youtube.com/watch?v=umeWQrdXQwQ&feature=related
social business examples
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Value of Social Business for HR and Talent Management at cemex
Realized benefit - median improvement %
(*) “ rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
Increase speed of access to internal knowledge(realized by 77% of respondents)
Reduce internal communicationsexpense(realized by 60%)
Increase speed of access to internal experts(realized by 52% of respondents)
The
social business examples
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Quelle: IBM Präsentation “From Social Media to Social Business”
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(1) Get started Don’t get stuck in analysis mode
next steps
(2) Identify the “socially active” Who has already adopted these tools?
(3) Find the contributors Your high value experts
(4) Identify an executive sponsor It’s not a technology issueIt’s a cultural issue
(5) Listen and communicate
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next steps
analysis
success
strategyrealisation
fdi supports you !
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Thank youand I`m looking forward to meet you in the social network
Thomas Reisacher
twitter.com/treisacher