social media and social business overview
DESCRIPTION
A bit about my background and how I got involved with social. Then an overview of social in general, the players in social media, how to get started, what to look out for, and what the benefits of social media are for companies. Also reviews the in-house "social business" solutions, some tips for vendor selection, obstacles to look out for, and the benefits of these solutions.Social is important & real, but this presentation also demystifies what is essentially one other communications tool in your tool belt.TRANSCRIPT
Social Media and Social Business – An Overview
About STSAbout STSCollaboration – it's about people working together betterServer and collaboration software salesKey values: service, knowledge, educationEarly adopters of “social”: Blog, LinkedIn, Twitter, Facebook
About Lisa DukeAbout Lisa DukeCareer in IT & salesAlso responsible for “shoestring” marketing Currently manage company's Twitter, Facebook, Linked In, and other social sites plus email newsletter and website. Doing the same for a client company, and planning to add two additional clients shortly.Host, Get Social Do Business podcastSpeaker, UKLUG, MWLUG, IAMLUG, Lotusphere, WITI
What is “Social”?What is “Social”?Self publishing for the non-technicalSocial Media: External facing. Blogs, microblogs, profiles, IM, wiki, collaborative real-time editors, social bookmarking, file sharing, forums, networking, recommendations & search, online meetings Social Business: Internal facing. Enterprise social software is bringing these concepts into the business for more private conversations.
Who Are the Players in Social Who Are the Players in Social Media?Media?
LinkedIn – professional networkingFacebook – personal connecting, B2C brandsTwitter – brief status updatesDeal sites (Groupon) & location-based sites (Foursquare)Many more – check http://www.getsocialdobusiness for interviews with business users
Get Started!Get Started!Develop a social media strategy. How will you use these sites? Customer service? Marketing? Listening for potential clients? Social media works well for market awareness and staying in touch with customers and prospects, but does not work as well for lead generation. You don't have to know all the answers before you start.Develop a social media policy. Will employees be allowed to participate on sites during work time? As themselves? As the business?Reserve your company name on the major sites to prevent fraud & squatting immediately. Start “lurking” and finding people and conversations to follow.
The Most Authentic Voice for The Most Authentic Voice for You Is YouYou Is You
The Lisa Duke rule: Don't pay people for work unless you can see them do it. If you can't see the work, pay for the results.If the person doesn't know enough about your business or isn't seasoned enough to represent you in a meeting, how will they represent you online?Having said that, having someone help you through the strategy and learning curve can be worthwhile.
So... Why Bother?So... Why Bother?Like websites and email newsletters, it is affordable outreachPerfect for maintaining top of mind awarenessGreat for building trust and relationshipsProve your firm's expertiseDon't be left out – people will start to wonder about your company if you are not representedInstant communication for urgent situationsExtensive public track record shortens sales cycle and improves close ratioOpens other opportunities – speaking engagements, book deals
Who Are the Players in Social Who Are the Players in Social Business?Business?
IBM ConnectionsJiveSocialtextMicrosoft SharePointSalesforce's ChatterYammerMany more – check http://www.getsocialdobusiness for interviews with vendors
How Do I Choose?How Do I Choose?How comfortable are you with your existing vendors?What features do you really need?What are your use cases? Who will use it?Do you intend to use this internally, externally, or both?Do you want SaaS, hosting, appliance, VM, on-prem, customizable, integrateable?What is the cost now and long term?Who owns my data?
What Are The Obstacles?What Are The Obstacles?What is your user adoption strategy?Do you have executive support?If you will need IT, are they on board? What is the underlying hardware and services needs? What is the learning curve?
What Are The Benefits?What Are The Benefits?Improved, faster idea generationReduced travel costs & meetingsProvide for knowledge management, retention, and sharingFaster new employee onboardingBringing together geographically dispersed teamsBetter results faster & cheaper
Need Help?Need Help?Lisa Duke678 378 [email protected]
Simplified Technology Solutions, Inc.2451 Cumberland Pkwy., Ste 3687Atlanta, GA 30339