SOCIAL

MediaCapital

www.pcsweeney.com

Introductions, my work history, reluctant social networker

www.pcsweeney.com

Social Media – The Power Source

www.pcsweeney.com

Social Capital - Harnessing the Power

Harness the power of those social networks and the use of these groups to generate social capital, how do we do this?

“refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam

www.pcsweeney.com

Where Do I Begin? - Evaluation

Your Online Profile Directories

Static Websites

News Sites

Online Maps

www.pcsweeney.com

More Evaluation – Social ProfileThey’re already talking

Yelp Foursquare Twitter Facebook Blogs

Your staff is probably already talking too!

www.pcsweeney.com

Even More Evaluation…

What are they using?

www.pcsweeney.com

It’s Decision Time!•Brand Name?•Organization Run?•Employee Run?•Which tools?•What will you say?•Who is your audience?

www.pcsweeney.com

Policies, Policies, Policies Staff Polices Patron interaction Policies Personal use polices Blogging Polices Twitter Policies Facebook Policies And more!!

www.pcsweeney.com

Ready to Launch

Register your name-Knowem.com

Logo/Photo

Description

Tags

Consistency=Branding

www.pcsweeney.com

How to Find Friends… CommunicateHashtags Ask Contests Promotions Retweets Answer ?s BE FRIENDLY!! Or…

www.pcsweeney.com

Catch a Meme Wave!

www.pcsweeney.com

Catch a Meme Wave!

www.pcsweeney.com

Catch a Meme Wave!

www.pcsweeney.com

What Not to Do…

Negativity Lie Religion Sex Politics Troll

www.pcsweeney.com

Monitoring Your Message

Google Alerts TwinBox Searches Rating Sites Listen

www.pcsweeney.com

They Are Talking… Now What?

www.pcsweeney.com

How Will You Spend Your Social Capital?What do they want?Connect with CitiesCollaborate with organizationsPublic supportPromoting services/programsAdvertising eBranch/OPACPromote online materialsLocal bands/artists

Do things for each other!

www.pcsweeney.com

Bonus Slide- This Part is for You!

Don’t forget about YOUR social network!