social media and the professional you
Post on 18-Oct-2014
5.870 views
DESCRIPTION
Invited Guest Lecture at the University of York, Department of Biology Aims: Introduce the concept of a professional digital footprint Professional use of social channels Developing your own professional online presenceTRANSCRIPT
![Page 1: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/1.jpg)
Social Media and the Professional You
Sue Beckingham | @suebecksSheffield Hallam University
University of YorkDepartment of Biology Careers Summer School Event
![Page 2: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/2.jpg)
Social Media and the Professional You
Aims:• Introduce the concept of a professional digital
footprint• Professional use of social channels• Developing your own professional online presence
![Page 3: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/3.jpg)
http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/
![Page 4: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/4.jpg)
How do you engage with social media?
VISITORS
RESIDENTS
PERSONAL
PROFESSIONAL
Dig
ital V
isitors a
nd
Re
side
nts M
ap
pin
g P
roce
ssD
ave
Wh
ite, U
nive
rsity of O
xford
![Page 5: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/5.jpg)
VISITORS
RESIDENTS
PERSONAL
PROFESSIONAL
TW
ITT
ER
WORK BLOG
BLOG
FACEBOOK GROUP
GOOGLE+
SE
AR
CH
ING
![Page 6: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/6.jpg)
What happened in 'Vegas', stays on Facebook!
![Page 7: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/7.jpg)
Your DIGITAL FOOTPRINT
YOUR responsibility
![Page 8: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/8.jpg)
http://www.alexa.com/topsites/global!
will find you!
Be mindful of how people search for information
![Page 9: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/9.jpg)
Social media ranks highly
![Page 10: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/10.jpg)
Are you aware of job applicant
screening using social networks?
![Page 11: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/11.jpg)
![Page 12: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/12.jpg)
![Page 13: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/13.jpg)
![Page 14: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/14.jpg)
Make sure you are in the YES pile of job applications!
![Page 15: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/15.jpg)
... and going forward ensure you are not at the receiving end of this message through a flippant Facebook post
picked up by your Boss
![Page 16: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/16.jpg)
![Page 17: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/17.jpg)
Why would you want to use
![Page 18: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/18.jpg)
It is the key professional networking tool
the corporate office
the water cooler
the staff canteen
the bar
![Page 19: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/19.jpg)
http://www.alexa.com/topsites/global
LinkedIn is in the Top 20 most visited websites in the world
Nearly 5.7 billion people searches on LinkedIn
LinkedIn Demographics
![Page 20: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/20.jpg)
225 million members worldwide students and recent graduates - fastest
growing demographic 11m+ members in the UK professionals are signing up to LinkedIn at a
rate of approx. 2 new members per second.
Company presence 2.9m companies have a page
LinkedIn Groups 2.1 million
LinkedIn Demographics
![Page 21: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/21.jpg)
Make the most of YOUR profile!
http://press.linkedin.com/about
![Page 22: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/22.jpg)
Examples of LinkedIn Groups
![Page 23: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/23.jpg)
Why would you want to use Twitter?
![Page 24: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/24.jpg)
http://jobs.guardian.co.uk/twitterfeeds/
![Page 25: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/25.jpg)
Professional Societies Society for Experimental
Biology Biochemical Society Society of Biology Association of Applied
Biologists British Ecological
Society British Society for Cell
Biology The Genetics Society
Are you aware of their online presence
beyond the website?
![Page 26: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/26.jpg)
![Page 27: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/27.jpg)
Some Safety Tips
![Page 28: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/28.jpg)
Check and raise your privacy settings on Facebook
Create secure passwords and lock your phone
Don’t disclose personal information
Be careful what you share and who you share it with
![Page 29: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/29.jpg)
Profile Tips
![Page 30: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/30.jpg)
Whilst developing your profile you can opt to make it private until you are ready to share it
#1Look at the
privacy settings and
options
![Page 31: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/31.jpg)
Research has found that profiles are more trusted when they contain a photo
#2Include a
photo
![Page 32: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/32.jpg)
Click on the 'Edit Profile' button to update any of the sections or the 'Improve your profile' button
for suggestions.
Proofread any changes you make for errors!
#3Complete
your whole profile
![Page 33: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/33.jpg)
Think about the key search words employers would use if they were:
looking for people with skills in your field
looking for graduates, interns or students for work placements
#4Include relevant
keywords
![Page 34: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/34.jpg)
Your headline will default to your current job title, but this can be edited
to add further information and keywords
#5Edit your headline
![Page 35: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/35.jpg)
The default URL will also include random numbers and letters and appears underneath your photo. uk.linkedin.com/pub/your-name/1x/11x/111
Customise this to have your full name then add to:• your email signature• business cards• your bios on other social sites
#6Customise your public profile URL
![Page 36: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/36.jpg)
Add relevant skills to your profile. Valued connections may then publically endorse
your skills and expertise
#7Add skills to your profile
![Page 37: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/37.jpg)
You may give others a recommendation, but do also consider asking people you have worked with to
give you one too.
#8Ask for
recommendations
![Page 38: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/38.jpg)
• Connect with current and previous work colleagues • Search by name, company, school, email contacts
or group members. Drill down using advanced search.
• Develop relevant 2nd and 3rd degree connections
#9Make
connections
![Page 39: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/39.jpg)
• Engage in discussion topics and answer questions in your specialism
• Develop new connections• Create your own group
#10Join relevant
Groups
![Page 41: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/41.jpg)
Student internships and graduate job opportunities
http://www.linkedin.com/studentjobs
![Page 43: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/43.jpg)
The LinkedIn Apply Button
https://developer.linkedin.com/apply
Companies can add this to their job page on the company website
Applicants are asked to submit a link to their LinkedIn profile
![Page 44: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/44.jpg)
http://rheingold.com/netsmart/
Rheingold outlines five fundamental digital literacies and online skills that will help us do this:1. attention2. participation3. collaboration4. critical consumption of information
(or "crap detection")5. network smarts.
Recommended book
How can we use digital media so that they help us become empowered participants
rather than passive consumers?
![Page 45: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/45.jpg)
http://ogilvynotes.com/49790/456356/sxsw-2012/net-smart-how-to-thrive-online
![Page 46: Social Media and the Professional You](https://reader034.vdocument.in/reader034/viewer/2022051816/5442a5bfafaf9fe3098b46c2/html5/thumbnails/46.jpg)
Sue BeckinghamEducational Developer and Associate Lecturer
Sheffield Hallam University
@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebeckshttp://socialmedia4us.wordpress.com/