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social media and the sales cycle

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how social media aligns with the sales cycle chris brogan - new marketing labs [email protected] @chrisbrogan #mprofs

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Page 1: Social Media and the Sales Cycle

how social media aligns with the sales cycle

chris brogan - new marketing [email protected]@chrisbrogan#mprofs

mailto:[email protected]
mailto:[email protected]
Page 2: Social Media and the Sales Cycle

metypist

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this isn’t magic

social media are tools that allow for a different kind of interaction. it’s up to you tomake good things happen with the tools. use them bluntly, and they are no more effective than anything else.

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from audience

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to community

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wiifmframework / lead gen / support / promotion

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a sales marketing frameworkconnect wild ideas to actionable steps

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they aren’t easy

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not at all

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these tools aren’t crazysquint and you recognize the sales cycle

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prospecting

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prospecting

pipeline

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prospecting

pipeline

sale

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prospecting

pipeline

sale

support

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prospecting

pipeline

sale

support

r&d

Page 17: Social Media and the Sales Cycle

prospecting

pipeline

sale

support

r&d

LISTENINGCONTENT MKTG

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prospecting

pipeline

sale

support

r&d

LISTENINGCONTENT MKTG

LISTENINGCOMMUNITY

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prospecting

pipeline

sale

support

r&d

LISTENINGCOMMUNITY

EDUCATIONCOMMUNITY

LISTENINGCONTENT MKTG

Page 20: Social Media and the Sales Cycle

prospecting

pipeline

sale

support

r&d

LISTENINGCOMMUNITY

EDUCATIONCOMMUNITY

LISTENINGCOMMUNITY

LISTENINGCONTENT MKTG

Page 21: Social Media and the Sales Cycle

prospecting

pipeline

sale

support

r&d

LISTENINGCOMMUNITY

EDUCATIONCOMMUNITY

LISTENINGCOMMUNITY

LISTENINGLISTENING

CONTENT MKTG

Page 22: Social Media and the Sales Cycle

they drive a strategylistening, experience, presence

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they drive the sales cyclelead gen / support / promotion

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listening and lead gen

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05_ listening

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http://search.twitter.comhttp://blogsearch.google.comhttp://www.technorati.comhttp://www.alltop.com

http://google.com/reader

Google the phrase “grow bigger ears.”

http://search.twitter.com
http://search.twitter.com
http://blogsearch.google.com
http://blogsearch.google.com
http://www.technorati.com
http://www.technorati.com
http://www.alltop.com
http://www.alltop.com
http://google.com/reader
http://google.com/reader
http://google.com/reader
http://google.com/reader
http://google.com/reader
http://google.com/reader
Page 31: Social Media and the Sales Cycle

support

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promotion

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06_ experience

HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

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07_ presence

Page 48: Social Media and the Sales Cycle

HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/

Page 49: Social Media and the Sales Cycle

HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/

Page 50: Social Media and the Sales Cycle

reward the faithfulmy canadian club experience

Page 51: Social Media and the Sales Cycle
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Page 55: Social Media and the Sales Cycle

make an online presencesetting up a few accounts

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twitterfacebooklinkedinyelpupcoming.orgdopplr

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some tools to look intosick of hearing about twitter yet?

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toolstwitter , facebook, blogs, email marketingprivate community, location-based apps

physical tools: flip , podcasting, mobile

Page 68: Social Media and the Sales Cycle

listening as marketingthe roger smith hotel, new york city

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cafe-shaped conversationshow do you make meaningful relationships?how does it bring in leads?

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connect connectbuild small powerful networks

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some resourcesGoogle:

“grow bigger ears”“if I started today”“chrisbrogan outposts”

http://www.chrisbrogan.com/best-of/

Page 87: Social Media and the Sales Cycle

[email protected]/chrisbrogan617.759.3639

mailto:[email protected]
mailto:[email protected]

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