social media and the university of bath. 10 th september 2010
TRANSCRIPT
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Social Media and the University of Bath.
10th September 2010
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What is social media?
“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
http://www.wikipedia.org
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What are we including as social media?
• Forums and Online Communities
• Blogs• Social Networks • Multimedia sharing• Social Bookmarking• Diggs• RSS readers• Microblogging
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Reasons social media is important…
• 73% of active online users have read a blog• 45% have started their own blog• 39% subscribe to an RSS feed• 57% have joined a social network• 55% have uploaded photos• 83% have watched video clips
Visiting social sites is now the 4th most popularonline activity – ahead of personal email
Figures from “What the F*ck is Social Media” by Marta Kagan
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It doesn’t matter what industry you are in.
Your customers and prospects are talking
about you online. Your company needs to be
part of that conversation.
The 6 Dangerous Fallacies of Social Media, Jason Baer
“
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Why should universities use social media to engage students?
• reach a large target audience• it’s relatively cheap – although time intensive• new generation of prospective students expect an online
presence• students will discuss us online, we should be part of that
discussion
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How universities can use social media to engage prospective students
• Sharing information– Broadcasting university news and events– Departmental blogs that discuss current work and research– Videos of research or campus tours
• Showcasing student and department work– Videos, audio, photo sharing, blogs
• Connecting people– Creating a dialogue and communicating to students– Involving students in events– Allowing prospective students to meet online
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Where is Bath?
• No social media policy or strategy• Presence on a number of sites
– Variety of owners– No clear message– Lack of overall responsibility– Some excellent pages– A developing community
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University of Bath managed Facebook page
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University of Bath rogue Facebook page!
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University of Bath community Facebook page!
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Searching for Bath on Flickr gives us some great images
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We have a Flickr group – are we using it enough? Image library…
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Cardiff University used flickr to engage students in the 125th
Anniversary events
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Bath School of Management on YouTube, there is also a main University of Bath channel
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Oxford University using YouTube to broadcast lectures
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Stanford offers Facebook office hours for
students to talk to teaching staff
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Strong twitter page – could we engage more?
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What’s important?
• Being responsible for what we write• Being authentic and transparent• Considering our audience• Choosing the right tone• Developing community• Bringing value• How we moderate• Managing our time
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What can we do?
• Communications/Web Services to take overall responsibility?
• Complete a thorough audit of what accounts we have• Develop a university wide social media policy and
strategy• Create a portal page on the website for social media• Link to Play and InPictures?• Delegate responsibility to others – with the policy and
strategy content should become more consistent