@ByrdieFranco Latinos in Social Media LATISM’13 Strategic Partnerships

OVERVIEW Why I am here today LATISM What is Social Media & how is it impacting our communication Social Media Landscape & Networks: Twitter, Facebook, Google+ How Organizations are using Social Media Getting Started Wordpress and SEO Introduction and Tools

WHY I’M HERE

LATISM Each day is an opportunity to be creative, exercise experience and learn something new. I

strive to improve myself, my projects and my relationships along the way.

And one day, I found LATISM.

About LATISM:

A pioneering social media organization, Latinos in Tech, Innovation and Social Media (LATISM) has been hailed as the most influential online movement in the new multicultural Web.

LATISM, the largest organization for Latinos engaged in social media, is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community.

LATISM also serves corporate brands, NGOs and government entities, with a broad range of services including research, event sponsorships, and leadership training. One of the most popular hashtags on Twitter, the #LATISM hashtag captures more than 10 million impressions daily and enjoys the largest Latino network on Facebook.

WHAT IS SOCIAL MEDIA? “Social media includes web-and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.” - Wikipedia

WHY Social Media for my

business?

It levels the playing field

  Social Media isn’t a fad, it’s a fundamental shift in the way we communicate

  Do you like what they are saying about your brand? You better:   90% of consumers trust peer recommendations   93% of marketers use social media for business   97% of consumers use online searches when researching products or   services

SOCIAL MEDIA IMPACT

THE NEW FRONTIER

Use http://knowem.com/ to select and claim

Your platforms

SOCIAL MEDIA NETWORKS

Content and Content Management Systems

• 665 MILLION daily users

• 751 MILLION mobile users (189 MOBILE ONLY users)

• 1.1 BILLION users worldwide (world pop. Is 7 billion

• 70% live outside of the US (Facebook is available in 70 languages)

 50% of users login on any given day

 Average user connected to 80 Pages, Groups, events and 130 FRIENDS

 Facebook MOST visited Website in 2010

Fact:

A third of all divorce filings in

2011 contained the word

"Facebook”

By The Numbers

Personal Profile | Business Pages |Groups There is a difference.

BUSINESS PAGE:   Make sure the all the information is filled out such as your location, links, hours, photos, etc

  Claim your Place so people can find you & check in

  Invite your customers and your employees. Invite everyone to like your Page

  Promote your page Online: emails, website, & marketing materials

  Vanitiy URL

  https://www.facebook.com/BSoFlyDotCom

FACT:33% of U.S online consumers have

made a purchase based on recommendations from friends on

Facebook.

•  555 MILLION users on Twitter

•  Increases by 135 THOUSAND every day

•  More than 58 MILLION tweets sent daily

•  Twitter’s fastest growing age demographic is 55 to 64 year olds

•  Paula Dean | Wendy Davis (Texas Tribune)

By The Numbers

  On Twitter, anyone can read, write and share messages of up to 140 Characters. These messages are called Tweets. They are public and available to anyone. 

  Users can subscribe to your tweets. By following you, they become your followers, Your followers receive

every one of your tweets in their timeline, which is a feed of all the accounts they have subscribed to

  To build relationships with customers and partners who are interested in your company/organization and Industry news, research, networking

  Often, conversations are already taking place about your business on Twitter

To search for these conversations use your @ handle (@ByrdieFranco, @LATISM) or #hashtag (#LATISM)   New Lead cards and Lists

  https://www.twitter.com/byrdiefranco

It’s Not Another Facebook

  Why Google+? Google is 85% of search – King of search

  Google + 359 million monthly active users according to a Global Web Index study

  Its active users base grew by 33% from June 2012 through to March 2013

  The 2nd largest social network and You Tube is the 2nd largest search engine

  Faster to index

  SSEO (social search)

  Social layer enhances all Google online assets

https://plus.google.com/100678039675484209759/about

By The Numbers

  Create your profile (verification request)   Create a page (left hand side, click “pages”)

  Add basic information for your page, Select your category, Vanity URL and cover photo ( 940x180)

  Grow your circles and share using your circles

  Create Hangouts   CONTENT – think about your brand, content, target and strategy

  Google is smart - No Spamming or intentionally confusing people (“Black Hat vs White Hat”)

  http://www.youtube.com/watch?v=JSnB06um5r4

It’s MORE than Facebook

HOW ORGANIZATIONS ARE USING SOCIAL MEDIA

•  Drive Traffic to Websites/Blogs (SEO tip/update often)

•  Product Updates & Reviews, Business Reviews

•  News Updates

•  Coupons, Offers, Daily Deals, Discounts

•  Event Announcements/Registrations

•  Highlighting Products/Services/Programs

•  Build stronger relationships with Customers

•  VIDEO – You Tube •  Your phone camera is all you need •  http://bit.ly/OUChxt

FACT: 57% of online shoppers are

More confident when they watch a

Product before making a purchase.

  Domain Name/Registration   URL name   Simple but Related   Short   Go Daddy or HostGator   http://x.co/BSoFly

  Web Hosting   Hosts your files   Same or different as DNS

  Website   Wordpress Installation   Install and activate theme   Plugins

  Strategy   Architecture (an idea but be flexible)   Posts, Videos, Services, Lead Capturing http://bsofly.com/

Build a Home

THE WRITE WAY – SEO The Meta-Story

  There has to be a story – start writing first

  Headings – words used in the heading of your content

  Title tag– Page/post title as it shows up in the top of your browser 60-70 characters

  Meta-description – 140 characters

  Keywords meta tags – words or terms you want to pull up your site

  Links – network online with quality sites

  Permalink – Complete and exact URL

  300 words per post with Formatting (emphasize key words by bolding etc.)

http://bsofly.com/

GETTING STARTED Technical / Organizational   Create a gmail account

  Create Excel Sheet with passwords

  Create Online Editorial Calendar and 30-day

  Create your Social Media Accounts/Personal Profiles

  Give your company image a descriptive label, such as YourOrganizationName.jpg. It helps with SEO

  Profile image, use the same one on all social media platforms to promote consistency

  Customize your backgrounds, avatars, and profile images so that they reflect your brand

Strategy / Content

  Schedule 5-20 minutes each day for

a specific platform

  Find your Voice-Keep it Human 

  Share Tips, News & Exclusive

Content (partner with organizations)

  Share Your Blog Links/Articles

written about your Business/

Organization

  Post about Employees, Volunteers,

Donors

Getting Started cont.

  Reward Your Fans—Influencers and Prospects

  Handling Negative Feedback

  Use keywords & descriptions

  Complete your entire profile on social media

networks`

  Curate existing relevant content

  Know Your Customers/ Readers

  Know Your Goals

SOCIAL MEDIA TOOLS Google   Google.com/analtyics   Google.com/adwords

Reputation   TweetReach   Klout

Good Reads:   www.jeffbullas.com   www.sethgodin.com   www.marismith.com

Website/Blogs wordpress.com wordpress.org Blogger.com Squarespace

Social Media Dashboards Hootsuite.com Tweetdeck.com Seesmic.com

SOCIAL MEDIA TOOLS CONT.

  Facebook   Static HTML : https://apps.facebook.com/static_html_plus/   TabSite : http://www.tabsite.com/   NorthSocial : http://northsocial.com/   Wildfire : http://www.wildfireapp.com/   FanPageEngine : http://fanpageengine.com/apps   Lujure : https://lujure.com/

  Event/Email Marketing   Facebook Events   Constantcontact.com   Eventbrite.com   Plancast.com

http://www.youtube.com/watch?v=B--ZARCwSIE

Ready. Set. Discover. Create.

Will you write your book one post at a time? Be the next area journalist? Share your expertise?

@ByrdieFranco byrdie@latism.org BSoFly.com

Special Thanks: You! Sul Ross University Writer’s Club

THANK YOU!

Join the movement #LATISM’13 Conference in NYC 9/19-9/21