Social and Digital at Club Fit!

We want you to be social with us! Let’s talk about how we can help promote

programs using social and digital media.

Where can you find us?

• Facebook Business Pages• Facebook Groups• Twitter• Pinterest• Instagram • YouTube• Vine• LinkedIn

Let’s talk about the way each of these work

for us:• Facebook: connect with people, share

images, blog posts, articles, CTA, ask questions, advertise.

• Twitter: engage in conversations. Listen to what people are talking about. Use #’s!

• Instagram: Images, short video, #’s.• Vine: Short video loops of interesting and

fun content.• Pinterest: If you can pin it, you can win it!

Join the conversation!Make your department heard!

One of the best ways of growing business is by gaining trust. Social Media platforms allow us to do this by providing information, education and offering value to our members and prospects.

When we promote programs, the first thing we need to do is to educate our potential participants. What this means is that we provide useful information. We’re not talking about a price tag. We are talking about ways to engage people with our brand. Importantly, specific areas of interest within our brand!

So ask yourself: What would I want know about? What inspires me to take action on something when I want to invest in a product or a service? What do I appreciate about certain brands?

How do I put my thoughts into posts and social

actions?

• Include the requests to post on social on your marketing request forms. There are checkboxes! Also include specific details in the additional information box. If you can provide a link, please do so.

• What about special ideas for videos?

Set up a meeting with Liz if you need help brainstorming. We’ll come up with a plan to meet our needs.

• How do I participate in blogging to boost my professionalism, promote programs and provide solutions to problems people may be trying to solve?

Write up your blog piece and submit it to Liz or with your marketing request.

What subjects do I want to talk

about? This can be answered with asking yourself a simple question:

What do I know about?

The information you provide to us to support your marketing can be just about anything . . .

Here are some quick ideas:

• A picture you snapped (decent quality).• A link to an online post from a reputable

source.• A video demonstrating a technique or any

kind of “how-to” that might be useful.• Discuss things that you understand to

empower people to make the decision to do business with us.

Let’s review! • Participate in our social media. Like us,

follow us and check out what members are saying. The more you know, the better prepared you are to jump in and create leads, share knowledge and engage!

• Shape up your LinkedIn account- update it!• Let the creative juices flow! You’re the

expert at what you do, you see trends, you have ideas! Let us help you translate them into great marketing pieces!

Spread the word!

Don’t forget, like anything successful, we have to spread the word. If we want people to engage with us, we rely on getting people to like and follow our social media pages.

Please help us spread the word to your staff and to our members. Encouraging them to participate in our social media will only mean better results for all of us!