social media & attorney advertising rules: ethical issues by josh king
DESCRIPTION
Avvo's General Counsel will cover the latest decisions and opinions surrounding legal marketing, provide examples of how lawyers can and cannot promote their services as well as answer any questions about industry rules and regulations that impact online activities amidst a rapidly evolving technology marketplace. Specific topics include online advertising, attorney and law firm websites and social media.TRANSCRIPT
![Page 1: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/1.jpg)
Ethical Issues in Online Legal Advertising & Social Media
by Josh KingAvvo, Inc.
![Page 2: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/2.jpg)
. . . or Why You Should Worry Less and Engage More
by Josh KingAvvo, Inc.
![Page 3: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/3.jpg)
Introduction
Josh KingGeneral Counsel & Vice President, Business Development Avvo, Inc.
Twitter: @joshuamkingEmail: [email protected]
![Page 4: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/4.jpg)
Social
Stay Informed & Inform
Expand Referral Network
Be Discovered
![Page 5: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/5.jpg)
Why Do Lawyers Worry About Social Media?
![Page 6: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/6.jpg)
“A lawyer shall not make a false or misleading communication about
the lawyer or the lawyer's services.”
![Page 7: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/7.jpg)
“A truthful statement is also misleading . . . “
![Page 8: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/8.jpg)
“. . . if there is a substantial likelihood that it will lead a reasonable person . . .”
![Page 9: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/9.jpg)
“. . . to formulate a specific conclusion about the lawyer or the lawyer's services . . .”
![Page 10: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/10.jpg)
“. . . for which there is no reasonable factual foundation.”
![Page 11: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/11.jpg)
“Communication about a lawyer or a lawyer’s
services”
![Page 12: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/12.jpg)
![Page 13: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/13.jpg)
![Page 14: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/14.jpg)
![Page 15: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/15.jpg)
![Page 16: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/16.jpg)
![Page 17: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/17.jpg)
![Page 18: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/18.jpg)
![Page 19: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/19.jpg)
![Page 20: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/20.jpg)
![Page 21: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/21.jpg)
![Page 22: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/22.jpg)
Avvo, Inc. - Copyright 2010
![Page 23: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/23.jpg)
Testimonials
![Page 24: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/24.jpg)
Client Solicitation
![Page 25: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/25.jpg)
Promising Results
![Page 26: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/26.jpg)
Bureaucratic Requirements
![Page 27: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/27.jpg)
But You Have Rights
![Page 28: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/28.jpg)
![Page 29: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/29.jpg)
Regulation of “Commercial Speech”
![Page 30: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/30.jpg)
Central Hudson Gas & Electric Corp. v Public Service Commission (1980)
![Page 31: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/31.jpg)
What is “commercial speech?”
![Page 32: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/32.jpg)
“That which does no more than propose a
commercial transaction.”
![Page 33: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/33.jpg)
Substantial Government Interest?
![Page 34: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/34.jpg)
Direct Advancement of the Government Interest?
![Page 35: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/35.jpg)
Narrowly Tailored Regulation?
![Page 36: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/36.jpg)
Commercial Speech Rights
![Page 37: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/37.jpg)
Washington
![Page 38: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/38.jpg)
California
![Page 39: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/39.jpg)
New York
![Page 40: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/40.jpg)
Florida
![Page 41: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/41.jpg)
Other States
![Page 42: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/42.jpg)
Testimonials
![Page 43: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/43.jpg)
![Page 44: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/44.jpg)
Client Solicitation
![Page 45: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/45.jpg)
![Page 46: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/46.jpg)
![Page 47: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/47.jpg)
Promising Results
![Page 48: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/48.jpg)
![Page 49: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/49.jpg)
![Page 50: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/50.jpg)
![Page 51: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/51.jpg)
![Page 52: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/52.jpg)
Bureaucratic Requirements
![Page 53: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/53.jpg)
![Page 54: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/54.jpg)
Professionalism
![Page 55: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/55.jpg)
![Page 56: Social Media & Attorney Advertising Rules: Ethical Issues by Josh King](https://reader033.vdocument.in/reader033/viewer/2022052410/554c312eb4c90513198b5300/html5/thumbnails/56.jpg)
We’re Done –Questions?