social media ~ bad habits and best practices
DESCRIPTION
There is no 'one way' to do social media right, but there are widely recognized bad habits and best practices. What are your pet peeves? Prize tactics?TRANSCRIPT
Social Media
&
Best Practices
Who Am I? David Caughran @westcoast_dave on TwitterPrincipal Consultant at CONNECTED THOUGHT.
As a social media marketing consultant and digital strategist, I create and deliver digital and social strategies that enable clients to create and maintain engaging user experiences. A champion of social media tools and technologies, with a track record of creating and implementing successful campaigns. I’ve delivered digital marketing strategies in non-profit, consumer and business-to-business markets, developing programs across a range of categories including IT, sport, entertainment, non-profit, politics, food & beverage, retail, health care & mining.
If you don't find me on Twitter, LinkedIn or Facebook, I'll be laughing with my 9 year old, golfing or doing all things beach volleyball & volleyball...
Drinking through a fire hose…
Start Slow…
Have a plan
Just Broadcast…
Confuse quantity with quality
Post, tweet, reply infrequently or not at all
Synch Facebook to/from Twitter or Twitter to anywhere else…
RT @westcoast_dave: @CNN says #FF is no longer a thing, but @for_example thinks #FollowFriday still better than #TBT cc @NoOneCares
CNN says Follow Friday is no longer a thing, but John Doe thinks Follow Friday is still better than Thro…
It’s called social media, not “buy my stuff media”
Set aside time each day for social media or outsource
Use an aggregator and schedule content
Use pictures, or video, when appropriate and
possible
Post, tweet, upload, ‘add photos’ during prime times.
Find your audience when they’re online.
Tag businesses/organizations in posts.
Facebook, Twitter, Instagram, Google+, etc.
Be authentic, Be honest, Be yourself
“These are the things I learned (in Kindergarten):
1. Share everything.2. Play fair.3. Don't hit people.4. Put things back where you found them.5. CLEAN UP YOUR OWN MESS.6. Don't take things that aren't yours.7. Say you're SORRY when you HURT somebody.8. Wash your hands before you eat.9. Flush.10. Warm cookies and cold milk are good for you.11. Live a balanced life - learn some and drink some and draw some and paint some and sing and dance and play and work everyday some.12. Take a nap every afternoon.13. When you go out into the world, watch out for traffic, hold hands, and stick together.14. Be aware of wonder. Remember the little seed in the Stryrofoam cup: The roots go down and the plant goes up and nobody really knows how or why, but we are all like that.15. Goldfish and hamster and white mice and even the little seed in the Styrofoam cup - they all die. So do we.16. And then remember the Dick-and-Jane books and the first word you learned - the biggest word of all - LOOK.”
― Robert Fulghum, All I Really Need to Know I Learned in Kindergarten
Do:Be consistentProofreadBe responsiveListen to othersBe authenticGive credit where credit is dueBe helpfulPost when your audience is onlineBe honestBe yourself.
Don’t:Be inactiveLeave your profile incompleteBe self-absorbedAbuse #HashtagsPretend to be someone you’re notToot your own hornBroadcastUse Auto-DMsAutomate between networksBe Meh!
Got a question? Ask! Here’s how to find me:
David CaughranEmail: [email protected]: 250-588-1800Facebook: facebook.com/connectedthoughtTwitter: @westcoast_daveLinkedIn: ca.linkedin.com/in/davidcaughran/Google+: plus.google.com/114039274935667891942
ONE LAST THOUGHT
Image: http://www.socialable.co.uk
Scott Stratten of UnMarketing is right:
“People don’t share “meh”. People
share awesome.”