social media ~ bad habits and best practices

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Social Media & Best Practices

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There is no 'one way' to do social media right, but there are widely recognized bad habits and best practices. What are your pet peeves? Prize tactics?

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Page 1: Social Media ~ Bad Habits and Best Practices

Social Media

&

Best Practices

Page 2: Social Media ~ Bad Habits and Best Practices

Who Am I? David Caughran @westcoast_dave on TwitterPrincipal Consultant at CONNECTED THOUGHT.

As a social media marketing consultant and digital strategist, I create and deliver digital and social strategies that enable clients to create and maintain engaging user experiences. A champion of social media tools and technologies, with a track record of creating and implementing successful campaigns. I’ve delivered digital marketing strategies in non-profit, consumer and business-to-business markets, developing programs across a range of categories including IT, sport, entertainment, non-profit, politics, food & beverage, retail, health care & mining.

If you don't find me on Twitter, LinkedIn or Facebook, I'll be laughing with my 9 year old, golfing or doing all things beach volleyball & volleyball...

Page 3: Social Media ~ Bad Habits and Best Practices

Drinking through a fire hose…

Page 4: Social Media ~ Bad Habits and Best Practices

Start Slow…

Page 5: Social Media ~ Bad Habits and Best Practices

Have a plan

Page 6: Social Media ~ Bad Habits and Best Practices

Just Broadcast…

Page 7: Social Media ~ Bad Habits and Best Practices

Confuse quantity with quality

Page 8: Social Media ~ Bad Habits and Best Practices

Post, tweet, reply infrequently or not at all

Page 9: Social Media ~ Bad Habits and Best Practices

Synch Facebook to/from Twitter or Twitter to anywhere else…

RT @westcoast_dave: @CNN says #FF is no longer a thing, but @for_example thinks #FollowFriday still better than #TBT cc @NoOneCares

CNN says Follow Friday is no longer a thing, but John Doe thinks Follow Friday is still better than Thro…

Page 10: Social Media ~ Bad Habits and Best Practices

It’s called social media, not “buy my stuff media”

Page 11: Social Media ~ Bad Habits and Best Practices

Set aside time each day for social media or outsource

Page 12: Social Media ~ Bad Habits and Best Practices

Use an aggregator and schedule content

Page 13: Social Media ~ Bad Habits and Best Practices

Use pictures, or video, when appropriate and

possible

Page 14: Social Media ~ Bad Habits and Best Practices

Post, tweet, upload, ‘add photos’ during prime times.

Find your audience when they’re online.

Page 15: Social Media ~ Bad Habits and Best Practices

Tag businesses/organizations in posts.

Facebook, Twitter, Instagram, Google+, etc.

Page 16: Social Media ~ Bad Habits and Best Practices

Be authentic, Be honest, Be yourself

Page 17: Social Media ~ Bad Habits and Best Practices

“These are the things I learned (in Kindergarten):

1. Share everything.2. Play fair.3. Don't hit people.4. Put things back where you found them.5. CLEAN UP YOUR OWN MESS.6. Don't take things that aren't yours.7. Say you're SORRY when you HURT somebody.8. Wash your hands before you eat.9. Flush.10. Warm cookies and cold milk are good for you.11. Live a balanced life - learn some and drink some and draw some and paint some and sing and dance and play and work everyday some.12. Take a nap every afternoon.13. When you go out into the world, watch out for traffic, hold hands, and stick together.14. Be aware of wonder. Remember the little seed in the Stryrofoam cup: The roots go down and the plant goes up and nobody really knows how or why, but we are all like that.15. Goldfish and hamster and white mice and even the little seed in the Styrofoam cup - they all die. So do we.16. And then remember the Dick-and-Jane books and the first word you learned - the biggest word of all - LOOK.”

― Robert Fulghum, All I Really Need to Know I Learned in Kindergarten

Page 18: Social Media ~ Bad Habits and Best Practices

Do:Be consistentProofreadBe responsiveListen to othersBe authenticGive credit where credit is dueBe helpfulPost when your audience is onlineBe honestBe yourself.

Don’t:Be inactiveLeave your profile incompleteBe self-absorbedAbuse #HashtagsPretend to be someone you’re notToot your own hornBroadcastUse Auto-DMsAutomate between networksBe Meh!

Page 19: Social Media ~ Bad Habits and Best Practices

Got a question? Ask! Here’s how to find me:

David CaughranEmail: [email protected]: 250-588-1800Facebook: facebook.com/connectedthoughtTwitter: @westcoast_daveLinkedIn: ca.linkedin.com/in/davidcaughran/Google+: plus.google.com/114039274935667891942

Page 20: Social Media ~ Bad Habits and Best Practices

ONE LAST THOUGHT

Page 21: Social Media ~ Bad Habits and Best Practices

Image: http://www.socialable.co.uk

Scott Stratten of UnMarketing is right:

“People don’t share “meh”. People

share awesome.”