social media basics for disaster response organizations
Post on 18-Oct-2014
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Presentation given during the "Social Media and Resilience Workshop" in Bangkok, Thailand in July 2013.TRANSCRIPT
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07.04.2023 1Social Media for Good – www.sm4good.com
Social Media Overview
#sm4res
Photo: Jason A. Howie on Flickr
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07.04.2023 Social Media for Good – www.sm4good.com 2
Image: UNOCHAModified by author
Volunteers sorted incoming information, cross-referenced it and checked for accuracy. In one example a request for food for 6,000 displaced people was verified and re-tweeted by Jalin Merapi followers. Within 30 minutes, local volunteers confirmed that enough food had been supplied, and the team shared this message widely.
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07.04.2023 3Social Media for Good – www.sm4good.com
Strengths and weaknesses of the most important social networks
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07.04.2023 4Social Media for Good – www.sm4good.com
Facebook profile
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07.04.2023 5Social Media for Good – www.sm4good.com
Facebook page
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07.04.2023 6Social Media for Good – www.sm4good.com
Facebook event
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07.04.2023 7Social Media for Good – www.sm4good.com
Facebook:
Strengths: 1.1 billion users/month Connections with people we know or brands
that we like Prominent placement of photos and videos Facebook is a good place to reach people
emotionally Different tools for people and for orgs
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07.04.2023 8Social Media for Good – www.sm4good.com
Facebook:
Weaknesses: Can be more difficult to connect with people
who you don’t know Closed system and most content is not visible
to search engines Conversations happen around people and
brands, and not so much around topics – but that is slowly changing.
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07.04.2023 9Social Media for Good – www.sm4good.com
Facebook:
Weaknesses: Can be more difficult to connect with people
who you don’t know Closed system and most content is not visible
to search engines Conversations happen around people and
brands, and not so much around topics – but that is slowly changing.
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07.04.2023 10Social Media for Good – www.sm4good.com
Twitter profile
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07.04.2023 11Social Media for Good – www.sm4good.com
Twitter:
Strengths: 300 million users/month Open network, possible to connect with
anyone, good networking Data can be easily exported and reused Conversations around topics, not people Works well in low-bandwidth
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07.04.2023 12Social Media for Good – www.sm4good.com
Twitter:
Weaknesses: 140 character limit Photos and videos not as prominent More difficult to get the attention of people
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07.04.2023 13Social Media for Good – www.sm4good.com
Talking to people on TwitterUsernames of Twitter start with an “@”.For example: @katherineroux
“@Katherineroux This is a great workshop #sm4res.”
-> Shows up in Kate’s feed. Visible on my Twitter profile but not automatically in the feed of all my followers. Visible in the feeds of mutual contacts.
“In a workshop with @katherineroux! #sm4res”
-> Automatically in the newsfeed of all my followers.
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07.04.2023 14Social Media for Good – www.sm4good.com
Talking to people on TwitterDirect messages are only visible to the person you are sending the message to but can only be sent to people who follow you.
“dm @katherineroux What time do we break for lunch?”
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07.04.2023 15Social Media for Good – www.sm4good.com
YouTube channel
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07.04.2023 16Social Media for Good – www.sm4good.com
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07.04.2023 17Social Media for Good – www.sm4good.com
YouTube:
Strengths: 1 billion users/month Good tools to share or embed videos on blogs,
websites and even (some) emails YouTube is fun - people enjoy watching videos
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07.04.2023 18Social Media for Good – www.sm4good.com
YouTube:
Weaknesses: Limited to video Doesn’t feel like a community A lot of very nasty comments
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07.04.2023 19Social Media for Good – www.sm4good.com
Emotional Personal Visual
More factual Public Links
Videos
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Other networks worth mentioning
Linkedin.com Business
community Discussion of
professional topics
Networking Boring
07.04.2023 Social Media for Good – www.sm4good.com
plus.goggle.com 343 million
active users “Hangouts” Parts don’t fit
together Mainly tech-
savy men
Flickr.com Photo
community Many
professionals Many “free”
images Struggling
Instagram.com Large photo
community Focus on
mobile Almost
“mobile only”
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07.04.2023 21Social Media for Good – www.sm4good.com
Storify
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07.04.2023 22Social Media for Good – www.sm4good.com
Slideshare
http://de.slideshare.net/ifrcsm4resworkshop
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07.04.2023 23Social Media for Good – www.sm4good.com
What content works on social media?
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07.04.2023 24Social Media for Good – www.sm4good.com
Photo: Emonemon on Instagram
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07.04.2023 25Social Media for Good – www.sm4good.com
21 types of content we all crave
Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
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07.04.2023 26Social Media for Good – www.sm4good.com
Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
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07.04.2023 27Social Media for Good – www.sm4good.com
Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
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07.04.2023 28Social Media for Good – www.sm4good.com
Visual content is essential
On Facebook, videos are shared 12X more than links and text posts combined.
On Facebook, photos are liked 2X more than text updates.
On YouTube, 100 million users are liking/commenting on videos every week.
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07.04.2023 29Social Media for Good – www.sm4good.com
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07.04.2023 30Social Media for Good – www.sm4good.com
Boring Facebook pages will be abandoned and die
Photo: Paul on Flickr
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07.04.2023 31Social Media for Good – www.sm4good.com
How do you find and follow topics on social media?
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07.04.2023 32Social Media for Good – www.sm4good.com
#Hashtags are the glue of social conversations
Hashtags are one #word or a #CompletePhrase preceded by the symbol #.
Hashtags are clickable – you can see all conversations tagged with this hashtag.
Hastags are used by Twitter, Facebook, Google+, Instagram, Flickr, Tumblr, Pinterest …
Examples: #RedCross #SMEM #SM4RES
Photo: Stig Morten Waage on Flickr
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07.04.2023 33Social Media for Good – www.sm4good.com
#SFO on Facebook
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#RedCross on Twitter
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07.04.2023 35Social Media for Good – www.sm4good.com
#MandelaDay
You can monitorHashtags either onTwitter or throughspecial social mediamonitoring and management tools.
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07.04.2023 36Social Media for Good – www.sm4good.com
#Hashtags can connect multiple information sources
Social media monitoring
tool
Other …
#eqnz
#eqnz#eqnz
#eqnz
#eqnz
#eqnz
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07.04.2023 37Social Media for Good – www.sm4good.com
Thank you!
Timo LügeSocial Media for [email protected]: @timolue