social media best practices for sperry van ness
DESCRIPTION
Slides from a best practices presentation by Diane K. Danielson, CPO, Sperry Van Ness International Corp.TRANSCRIPT
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Social Media & #CRE: LinkedIn, Twitter & Facebook
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Why Social Media? Why now?
• Help your target market find you• Control what they do find• Virtual handshakes
– Reconnect – Meet new contacts– Stay top of mind
• Acknowledge clients• Become a thought leader• Set it and (sometimes) forget it
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3
150 million
900 million
100 million
The three big social networks:
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4
The business meeting
The reunion/night out
The cocktail party
The three big social networks:
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Social Media and the Sales Cycle
©2012 DKD New Media Strategies, LLC
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How do search engines work?
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Top sites in the United States
1. Google
2. Facebook
3. YouTube
4. Yahoo!
5. Amazon.com
6. Wikipedia
7. eBay
8. Craigslist.org
9. LinkedIn
10.Blogspot
11. Windows Live
12. Twitter
13. Go
14. MSN
15. Bing
16. Pinterest
17. Tumblr
18. AOL
19. Netflix
20. CNN Interactive
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LinkedIn: Not just a profile, but a portfolio
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Leveraging LinkedIn: Active participation
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Spontaneous networking
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Intentional networking
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Twitter & Facebook: When you just can’t be there in person
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The social media sales cycle
©2012 DKD New Media Strategies, LLC
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SVN on Social Media
LinkedIn Group:• http://www.linkedin.com/groups?gid=4474624
Twitter Page:• http://www.twitter.com/SVNICorporate• http://www.twitter.com/DianeDanielson
Facebook Page:• http://www.facebook.com/SVNIC
Slideshare (for Monday Morning Call slides):• http://www.slideshare.net/SperryVanNessIC