social media: big picture, risks&opportunities, 3 social networks
TRANSCRIPT
Social Media:the bigger picture
Euresearch Head Office, Bern 12 October 2015 | Anna Jobin
ResearchHigher Ed
IT Information management
SociologyScience of society
Social web Social networks
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How did we get here?
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digital calculation + communication infrastructure
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Calculation
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Communication
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Information and communication technologies (ICT)
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https://twitter.com/cap0w/status/431176293590106112/photo/1
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Antisocial?
Source: unknown
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https://www.uoc.edu/portal/en/sala-de-premsa/actualitat/entrevistes/2011/manuel_castells.html
« Nobody who is on social networks everyday (and this is true for some 700 million of the 1,200 million social network users) is still the
same person. It's an online/offline interaction, not an esoteric virtual world. »
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Personal vs. professional
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The strength of weak ties
Title: M.Granovetter, AJoS 1973; Fig: P.Baran, RAND, 1964
http://www.w3.org/2005/Incubator/socialweb/wiki/ images/9/9c/Simondseconoart-small.png
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Walled gardens
Social software hype cycle: Gartner (2013)
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DIGITAL TOOLS DIGITAL CULTURE
Euresearch
Stakeholders
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Advantages / Disadvantages
Social Media:risks & potentials
Risks & responsibilities
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Unfair competition?
Protected content
Authorship?
Right to own image?
Copyright?
O.Staffelbach, C.Keller (Hrsg.): Social Media und Recht für Unternehmen. Zürich: Schulthess, 2015. Rz. 2.6 (own translation)
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Protected content? If no: USE OK
Yes: Legally relevant? If no: USE OK
Yes: Permission? If yes: USE OK
No: Other justified use? If yes: USE OK
No: USE NOT OKO.Staffelbach, C.Keller (Hrsg.): Social Media und Recht für Unternehmen.
Zürich: Schulthess, 2015. Rz. 2.8 (own translation)
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Accenture (2014)
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Accenture (2014)
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Accenture (2014)
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J.Owyang, Altimeter (2010)
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Monitoring
Visibility
Promotion
Feedback
Efficiency
Network
PR/Branding
Sales
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DIGITAL TOOLS DIGITAL CULTURE
Euresearch
Stakeholders
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Self-evaluation
Social Media:3 platforms
VIDEO
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Monitoring
Visibility
Promotion
Efficiency
Network
PR/Branding
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Feedback
http://www.socialbakers.com/blog/ 2335-facebook-video-is-now-bigger-than-youtube-for-brands
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http://www.socialbakers.com/blog/ 2335-facebook-video-is-now-bigger-than-youtube-for-brands
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Monitoring
Visibility
Promotion
Efficiency
Network
PR/Branding
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Feedback
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Monitoring
Visibility
Promotion
Efficiency
Network
PR/Branding
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Feedback
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Monitoring
Visibility
Promotion
Efficiency
Network
PR/Branding
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Feedback
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DIGITAL TOOLS DIGITAL CULTURE
Euresearch
Stakeholders
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How to get involved
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VISIBILITYPR/BRANDING
MONITORINGFEEDBACK
NETWORKINGCOMMUNICATION
PROMOTION OFNEWS, EVENTS ETC.
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Homework
Thank you!TBC
Euresearch Head Office, Bern 12 October 2015 | Anna Jobin