social media boot camp, chicago june 17, 2010
TRANSCRIPT
New Media PR Boot Camp ndash Day Two
Instructor EricSchwartzman
2010
Day Two
2
Search Engine Optimization
3
State of Search and the Net
3 billion ndash Daily Google searches processed
230 million ndash American with Net access
93 -- Americans with high-speed access
228 million ndash Americans with mobile phones
16 billion ndash Worldwide online population
Source Googled by Ken Auletta
4
Secret Formula
5
Objective of SEO
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Pro Bono SEM for 501cs
8
Acting Like a Publisher
Editorial and Advertising
Content
9
First Rule of Search Engine Optimization
10
Get Other Sites to Links to You
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
2
Search Engine Optimization
3
State of Search and the Net
3 billion ndash Daily Google searches processed
230 million ndash American with Net access
93 -- Americans with high-speed access
228 million ndash Americans with mobile phones
16 billion ndash Worldwide online population
Source Googled by Ken Auletta
4
Secret Formula
5
Objective of SEO
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Pro Bono SEM for 501cs
8
Acting Like a Publisher
Editorial and Advertising
Content
9
First Rule of Search Engine Optimization
10
Get Other Sites to Links to You
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
3
State of Search and the Net
3 billion ndash Daily Google searches processed
230 million ndash American with Net access
93 -- Americans with high-speed access
228 million ndash Americans with mobile phones
16 billion ndash Worldwide online population
Source Googled by Ken Auletta
4
Secret Formula
5
Objective of SEO
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Pro Bono SEM for 501cs
8
Acting Like a Publisher
Editorial and Advertising
Content
9
First Rule of Search Engine Optimization
10
Get Other Sites to Links to You
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
4
Secret Formula
5
Objective of SEO
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Pro Bono SEM for 501cs
8
Acting Like a Publisher
Editorial and Advertising
Content
9
First Rule of Search Engine Optimization
10
Get Other Sites to Links to You
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
5
Objective of SEO
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Pro Bono SEM for 501cs
8
Acting Like a Publisher
Editorial and Advertising
Content
9
First Rule of Search Engine Optimization
10
Get Other Sites to Links to You
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
6
Optimization vs Marketing
SEM
SEO
7
Pro Bono SEM for 501cs
8
Acting Like a Publisher
Editorial and Advertising
Content
9
First Rule of Search Engine Optimization
10
Get Other Sites to Links to You
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
7
Pro Bono SEM for 501cs
8
Acting Like a Publisher
Editorial and Advertising
Content
9
First Rule of Search Engine Optimization
10
Get Other Sites to Links to You
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
8
Acting Like a Publisher
Editorial and Advertising
Content
9
First Rule of Search Engine Optimization
10
Get Other Sites to Links to You
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
9
First Rule of Search Engine Optimization
10
Get Other Sites to Links to You
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
10
Get Other Sites to Links to You
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
11
Case Study Organic Blog Optimization
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
12
Case Study Inbound Links
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
13
Case Study Tracking Inbounds
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
14
Case Study Search Results
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
15
Case Fewer Inbounds Higher Rank
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
16
Case Study Evaluating Inbounds
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
17
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
18
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
19
Step 1 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
20
Step 2 Site Rank
Source Alexa
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
21
Step 3 Conversation Starters
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
22
Additional Measurement Resources
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
23
Brief and Concise
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
24
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
25
Keyword Discovery Related Searches
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
26
Keyword Discovery Wonder Wheel
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
27
Defining Global Challenges
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
28
Keyword Discovery External Keyword Tool
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
29
Quantity vs Quality
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
30
Search Volume
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
31
Understanding Google Trends Demand
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
32
Understanding Google Trends Demand
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
33
Search Trends
Source Google Trends
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
34
Obama Effect
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
35
Examining Global Challenges by Region
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
36
Search Trends ndash Popular Language
Source Americagov
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
37
Additional Search Volume Resources
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
38
Intro to Meta Data
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
39
Finding Meta Data
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
40
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
41
Generic Title Tags
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
42
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
43
Why Meta Descriptions Matter
Source Eyetrack 3
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
44
Dynamic Meta Page Descriptions
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
45
Spying through Meta Keywords
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
46
Press Release Search Engine Optimization
By SEO-PR
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
47
Online Newsroom Search Engine Optimization
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
48
PDF Search Engine Optimization
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
49
Flash Search Engine Optimization
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
50
Exercise Launch a Blog
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
51
Exercise Blog a Photo
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
52
Exercise Blog a Video
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
53
Exercise Blog a Google Gadget
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
54
Exercise Share This
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
55
Exercise Blog a Third Party Widget
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
56
Adding Ecommerce
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
57
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
58
Online Audio and Video
podcast
webcastdownload
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
59
Podcasts
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
60
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
61
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
62
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
63
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
64
Finding Podcasts through Show Notes
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
65
iTunes as a Podcatcher
Finding podcasts in iTunes
Submitting podcasts
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
66
Distributing Through iTunes
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
67
Podcast in iTunes
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
68
RSS 20 Feed with Enclosures
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
69
Podcast Production
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
70
Podcast Production
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
71
Podcast Production
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
72
Podcast Production
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
73
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
74
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
75
ID3 Tagging
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
76
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
77
Promoting Podcasts Signature Blocks
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
78
Promotion Podcasts Email Marketing
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
79
Promotion Podcasts iPhone Apps
Source wwwisitesus
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
80
Promoting Podcasts PNRs
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
81
Promoting Podcasts SEOed Press Release
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
82
Promoting Podcasts Industry Awards
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
83
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
84
Who is Podcasting
Who is Podcasting Case Study
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
85
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
86
Case Study APM Music
87
Case Study APM Music
88
Case Study APM Music
87
Case Study APM Music
88
Case Study APM Music
88
Case Study APM Music
89
Case Study APM Music
90
Case Study Starbucks
91
Case Study Starbucks
92
Online Video Reach and Frequency in the US
bull More than 170 million US Internet users watched online video during the month
bull Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month and Google Sites accounting for 39 percent of all videos viewed online in the US
bull More than 170 million viewers watched an average of 182 videos per viewer during the month of November
source comScore
93
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
94
YouTube Community Mapping
Online Influencer
ldquoEarly Childhood Educationrdquo community members
95
Shooting Video Streaming Gear
96
Shooting Video Flip
97
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
98
Direct to Consumers
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
90
Case Study Starbucks
91
Case Study Starbucks
92
Online Video Reach and Frequency in the US
bull More than 170 million US Internet users watched online video during the month
bull Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month and Google Sites accounting for 39 percent of all videos viewed online in the US
bull More than 170 million viewers watched an average of 182 videos per viewer during the month of November
source comScore
93
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
94
YouTube Community Mapping
Online Influencer
ldquoEarly Childhood Educationrdquo community members
95
Shooting Video Streaming Gear
96
Shooting Video Flip
97
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
98
Direct to Consumers
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
91
Case Study Starbucks
92
Online Video Reach and Frequency in the US
bull More than 170 million US Internet users watched online video during the month
bull Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month and Google Sites accounting for 39 percent of all videos viewed online in the US
bull More than 170 million viewers watched an average of 182 videos per viewer during the month of November
source comScore
93
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
94
YouTube Community Mapping
Online Influencer
ldquoEarly Childhood Educationrdquo community members
95
Shooting Video Streaming Gear
96
Shooting Video Flip
97
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
98
Direct to Consumers
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
92
Online Video Reach and Frequency in the US
bull More than 170 million US Internet users watched online video during the month
bull Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month and Google Sites accounting for 39 percent of all videos viewed online in the US
bull More than 170 million viewers watched an average of 182 videos per viewer during the month of November
source comScore
93
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
94
YouTube Community Mapping
Online Influencer
ldquoEarly Childhood Educationrdquo community members
95
Shooting Video Streaming Gear
96
Shooting Video Flip
97
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
98
Direct to Consumers
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
93
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
94
YouTube Community Mapping
Online Influencer
ldquoEarly Childhood Educationrdquo community members
95
Shooting Video Streaming Gear
96
Shooting Video Flip
97
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
98
Direct to Consumers
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
94
YouTube Community Mapping
Online Influencer
ldquoEarly Childhood Educationrdquo community members
95
Shooting Video Streaming Gear
96
Shooting Video Flip
97
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
98
Direct to Consumers
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
95
Shooting Video Streaming Gear
96
Shooting Video Flip
97
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
98
Direct to Consumers
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
96
Shooting Video Flip
97
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
98
Direct to Consumers
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
97
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
98
Direct to Consumers
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
98
Direct to Consumers
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
99
Online Video Internal Communications
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
100
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
101
Online Video InternalExternal Communications
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
102
Online Video Marie Digby
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
103
Online Video Marie Digby
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
104
Online Video Marie Digby
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
105
Blog Response Marie Digby
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
106
Blog Comments Marie Digby
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
107
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bullNews content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing asset
bull RSS is Relationship-based Downloads are not
bull May not be well suited for breaking news
Audio and Video Strategic Recap
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
108
Social Networking
Image by Luc Legay
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
109
Global Social Networking Penetration
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
110
Global Social Networking by Brand
Source Vincorsquos Blog
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
111
Global Social Networking Usage
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
112
Social Networking 101
bull Profiles
Personal vs professional Profiles pics
bull Connections
Friends followers contacts Community mapping
bull Conversations
Posts comments ratings status updates Seizing the moment via keywords and search
bull Syndication
Facebook and Twitter Mobile Apps
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
113
US Social Networking by Brand
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
114
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
115
Social Networking Facebook
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
116
Facebook Apps
Facebook Apps Option
Raise Money on Facebook
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
117
Facebook Apps Social Impact of Causes
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
118
Facebook Apps Donation as Social Object
Causes makes it easy for me to share my contributions with
my friends
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
119
Widgets
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
120
Social Networking Custom URLs
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
121
Social Networking Facebook Company Pages
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
122
Case Study Nestlersquos Streisand Effect
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
123
Social Networking MySpace
Back End Front End
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
124
Social Networking Linked In
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
125
Social Networking Linked In Groups
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
126
Social Networking Object-Oriented
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
127
Social Networking White Label Platforms
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
128
Social Networking Platform
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
129
Social Networking Case Study SAP
About the SAP Community Network
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
130
Value of Social Networking to Individuals
ExcerptsbullEach little update mdash each individual bit of social information mdash is insignificant on its own even supremely mundane But taken together over time the little snippets coalesce into a surprisingly sophisticated portrait of your friendsrsquo and family membersrsquo lives like thousands of dots making a pointillist painting
bullMerely looking at a strangerrsquos Twitter or Facebook feed isnrsquot interesting because it seems like blather Follow it for a day though and it begins to feel like a short story follow it for a month and itrsquos a novel
bullFor them participation isnrsquot optional If you donrsquot dive in other people will define who you are So you constantly stream your pictures your thoughts your relationship status and what yoursquore doing mdash right now mdash if only to ensure the virtual version of you is accurate or at least the one you want to present to the world
bullldquoIf anything itrsquos identity-constraining nowrdquo Tufekci told me ldquoYou canrsquot play with your identity if your audience is always checking up on you
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
131
Value of Social Networks to Organizations
bull Promote peer to peer communications
bull Conduct edgework
bull Improve performance
bull Educate customers partners and employees
bull Shorten time to market
bull Respond faster to change
bull Lower COGS
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
132
Social Networking Strategic Decisions
bull Edgework
Tap influencers Internal vs External Influencers Diversity
bull Public vs Private
Is the topic of discussion a differentiator Could exclusivity help with your edgework Will the discussion be forward looking Will the discussion involve regulatory matters
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
133
Social Networking Strategic Decisions (contrsquod)
bull Policy Guidelines
Practical and reasonable Specificity tailored to sophistication of members
bull Branded vs Unbranded
Addressable market and potential community size Cost staffing legal and process Working through associations or industry
consortiums
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
134
What Makes a Good Community Manager
bull Knowledgeable
bull Positive
bull Supportive
bull Tolerant
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
135
Recommended Reading
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
136
On the RecordhellipOnline
wwwontherecordpodcastcom
137
Contact Info
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzmancom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
linkedincominschwartzman Linkedin
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
-
137
Contact Info
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Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Search Engine Optimization
- State of Search and the Net
- Secret Formula
- Objective of SEO
- Optimization vs Marketing
- Pro Bono SEM for 501cs
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Get Other Sites to Links to You
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Inbound Links
- Step 2 Site Rank
- Step 3 Conversation Starters
- Slide Number 22
- Brief and Concise
- Writing for Search
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Search Volume
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Press Release Search Engine Optimization
- Online Newsroom Search Engine Optimization
- PDF Search Engine Optimization
- Flash Search Engine Optimization
- Exercise Launch a Blog
- Exercise Blog a Photo
- Exercise Blog a Video
- Exercise Blog a Google Gadget
- Exercise Share This
- Exercise Blog a Third Party Widget
- Adding Ecommerce
- Respecting Usability
- Slide Number 58
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes as a Podcatcher
- Distributing Through iTunes
- Podcast in iTunes
- RSS 20 Feed with Enclosures
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 74
- Slide Number 75
- Slide Number 76
- Slide Number 77
- Slide Number 78
- Slide Number 79
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Implementation Recommendations
- Who is Podcasting Case Study
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 90
- Slide Number 91
- Online Video Reach and Frequency in the US
- Online Video Audience by Brand
- Slide Number 94
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Direct to Consumers
- Slide Number 99
- Naked Conversations
- Online Video InternalExternal Communications
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 107
- Social Networking
- Global Social Networking Penetration
- Global Social Networking by Brand
- Global Social Networking Usage
- Social Networking 101
- Slide Number 113
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Slide Number 119
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Value of Social Networking to Individuals
- Value of Social Networks to Organizations
- Social Networking Strategic Decisions
- Social Networking Strategic Decisions (contrsquod)
- Slide Number 134
- Recommended Reading
- On the RecordhellipOnline
- Contact Info
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