social media branding by dawn jensen
DESCRIPTION
Social Media presentation on digital branding from Social Media speaker and trainer Dawn Raquel Jensen of Virtual Options Coaching & Training. @virtualoptions , @dawnrjensen For more information about Dawn visit http://www.dawnonfacebook.com or http://www.dawnraqueljensen.comTRANSCRIPT
Social Media Branding for Professionals
Social Media Business Catalyst Series
Me: @dawnrjensenWhat I Do: @virtualoptions
Social Media Branding:
Creating Platforms,
Influence & Profits with Social Media
Who I Am: Social Media Speaker |Digital Marketing Coach | New Media Author | Trainer
What I Do: Work with CEOs, Committed Entrepreneurs, and Leadership Teams to Create Visibility, Leverage, and Increased Profitability Using Social Media
@dawnrjensen @virtualoptions
Dawn Jensen
Social Media Speaker,
Digital Marketing Coach, New
Media Trainer
Email: [email protected]: dawnraqueljensen.comLinkedIn: DawnonLinkedin.comTwitter: DawnonTwitter.comFan: DawnonFacebook.com
Your Brand
• Create Social Media Strategy
• Match & Marry online with offline
• Establish Editorial Calendar
• Create Social Media Content System
Research first. Do a Litmus Test:
• SocialMention.com• Hyperalerts.no• Alerts.google.com
Find out what’s been posted and being said about you, your business, and brand
1) Set Your Strategy
Does it coincide with your Mission, Vision, Values?
Does it take care of your internal & external audiences? (Have you defined them?)
How have you set your plan in place?
How will you be HUMAN?
• Finding your unique voice to create a
relationship with your fans.
• Find ways to focus on the benefits
of your expertise rather then listing
your services.
Editorial/Social Content Calendar
Digital Embassies and Outposts
Website Blog
(Hybrid) Site
PinterestTwitter
YouTube
Slideshare
Google+
Digital Embassies & Outposts
Website*
Facebook• Fan Page• Profile• Groups Linkedin
• Profile• Company Page• Groups
YouTube Channel
Slideshare
Delicious
Google+• Profile• Page
Digital Embassies &
Outposts
Create Social Capital
• Establish First Layer of the Social Media Layer cake
• Build up or enhance Social profiles
• Manage the consistency between personal & professional
2) Start Small
• Foundation: Start Small
• Tailor to top tier Social Media
3) Build Deliberately
• Build Deliberately. • Think of it a
layer cake.
Website
Facebook• Fan Page• Profile• Groups Linkedin
• Profile• Company Page• Groups
YouTube Channel
Slideshare
Delicious
Google+• Profile• Page
Digital Embassies &
Outposts
Build Social Trust Factor
• Consider Blogging, blog commenting
• Linkedin Questions & Answers
• Participate in Linked in Groups or start one
• Create Facebook Group/Community
SOCIAL MEDIA PROFILES
F a n s F r i e n d s F o l l o w e r s
“Fish Where The Fish Are” 905+ Million are on FacebookTo be successful:
scan the ‘seascape’ learn more about the fish
that you’re trying to reachConnect with the right
school (community)
Personal/Profile Page• Represent real people• Limit of 5,000 friends• Personal use• You control who is
confirmed or ignored as a friend
• Facebook can shut down your profile if in violation
Fan/Business Page• Visible to everyone on
the Internet by default• Represent entities:
Only the official representatives of a public figure, business or organization
• Unlimited Fans
Establish Social Authority
• Consistent Posts• ROI from Social
Calendar• Recap & Insights
SOCIAL MEDIA PROFILE: LINKEDINF a n s F r i e n d s F o l l o w e r s
LinkedIn Company Profile
http://www.linkedin.com/companies
Linkedin Public Profile
Network Statistics
Be unreasonablePut yourself out thereBe more interested than interesting
About Public Profiles…BTW
This.
Not This.
This, maybe..
3rd Most Popular Social NetworkSpend 15.8 minutes vs. 12.1 minutes on
Pinterest drives more referral traffic then Google+, Linkedin, and YouTube COMBINED
Nearly 1/3 of all the users - $100k
70% of the users are women 25 – 34
4) Be Consistent
• Be Consistent in what and when you post. Get on a schedule.
• Use Tools to work smarter, not harder
Facebook and Linkedin
Editorial/Social Content Calendar
Shameless (and helpful) timesaver
$100 - Social Content Workbook
Extend Social Reach
• Create additional layers of the Social Media Cake
• Add other networks– Slideshare– Delicious– YouTube– Yelp
Stage 2: Digital Embassies and Outposts
5) Work Smarter• Editorial or Social Media
content calendar• Time your posts using
programs like1. Hootsuite.com2. Planyourposts.com3. Tweetdeck.com
Questions?
No need to go it alone… Resources:Delicious.com/virtualoptions
Remember if…
www.DawnonFacebook.com
Questions? Ask our Fan page!
*Text: “dawnraqueljensen” to 32655(FBOOK)HINT:*Use your “fan page name” too!
Need Social Business Coaching?
$100 - Social Content Workbook$300** - Social Content Workbook Package includes:
• Social Media Workbook• Social Media Strategy Session• Workbook CD • Bonus Content includes:
1. Social Content Calendar Planner
2. Embassies and Outpost
3. Facebook Fan Page Template
Dawn Jensen
Social Media Speaker,
Digital Marketing Coach, New
Media Trainer
Email: [email protected]: www.dawnraqueljensen.com
Twitter: dawnontwitter.comFan: www.dawnonfacebook.com
Web Fan
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