social media & brands

14
TEEMU ARINA SOCIAL MEDIA & BRANDS

Post on 17-Oct-2014

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DESCRIPTION

A more philosophical and analytical approach to social _media_ and brands (or media). Originally in finnish at the Brändi-ilta of Markkinointi&Mainonta, 30th of September.

TRANSCRIPT

Page 1: Social Media & Brands

TEEMU ARINA

SOCIAL MEDIA &

BRANDS

Page 2: Social Media & Brands

TARINA.BLOGGING.FI

Twitter: TAR1NA

Page 3: Social Media & Brands

MCLUHAN

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Ref: Charis Tsevis, WSJ

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MANUFACTURER

MEDIA

PRODUCT CONSUMER

SENDER MESSAGE RECEIVER

DESIGN PRODUCTION LEARNING

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ARTIST

ART

WORK AUDIENCE

RENAISSANCE1400-1800

MODERNISM1890-1940

POSTMODERNISM 1975-

VISION FORM DIVERSITY

Page 8: Social Media & Brands

LINGUISTIC RELATIVITY

METAPHYSICS

TRANSCENDENTAL OBJECT“DING AN SICH”

COLLECTIVE REPRESENTATION

HUMBOLDT, SAPIR KANT DURKHEIM

Page 9: Social Media & Brands

BRAND MANUAL, LOGOS AND

TRADEMARKS

BRANDS

OPERATIONS, PRODUCTS AND

CULTURE

PERSON,COMMUNITY AND

GUT FEELING

“AS IT ISCRAFTED TO BE”

“WHAT ISCOLLECTIVELY EXPERIENCED”

“AS IT TRULY ISAND HAPPENS”

Page 10: Social Media & Brands
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ARTEFACTS MACHINES PRODUCTS GIZMOS SPIMES BIOTS

OBJECTS

2 million BC 1508 1919 1989 2004 2060Ref: Bruce Sterling, Shaping things

Hunters & gatherers

Customers

Cons

umer

s

End-

user

s

Wranglers

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Page 14: Social Media & Brands

TEEMU ARINAtarina.blogging.fi

cloudcompanybook.com