social media breakfast redwood falls mn 050313

Jo Miller, GPC JMGRANTS.COM

@JM_GRANTS

Presentation for:

Why is My Favorite Nonprofit Anti - S.O.C.I.A.L?

SOCIAL MEDIA BREAKFAST

MINNESOTA April 25, 2013

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Presentation Notes

About me and why I am here today. Social Media Breakfast Redwood Falls MN Jo Miller, GPC J. Miller & Associates, Inc. JMGrants.com @JM_grants

‹#› © 2013 JMA JMGRANTS.COM

@JM_GRANTS

TECHNOLOGY IS MY FRIEND!

Photo Credit Flickr: Catskills Grrl


@JM_GRANTS

Understand the Goals of Social Media Activity

Photo Credit: Jo Miler / Art Credit: Jacob Miller

Momma always said, “Be a good Neigh-Bird”!

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Be a good Neigh-Bird


@JM_GRANTS

Be Good, Be S.O.C.I.A.L.

Serve Open Connect Integrity Action Listen

Graphic Credit: Convio “Going Social” 2010

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Presentation Notes

5 © 2013 JMA JMGRANTS.COM

@JM_GRANTS



@JM_GRANTS


SOCIAL LOGIC MODEL

Adapted from McKnight Foundation Community Impact Challenge


@JM_GRANTS


ood reat

Start Doing

(on a tight budget)

@JM_GRANTS


TOTAL BUDGETS TO MAINTAIN SOCIAL NETWORK PRESENCE IN THE LAST 12 MONTHS

www.NonprofitSocialNetworkSurvey.com

@JM_GRANTS


REASONS FOR NOT BUILDING HOUSE SOCIAL NETWORK


@JM_GRANTS


NPO Dedicated Staff Time in Last 12 Months

11%

56% 12%

10% 8%

3% Full Time Employee

0 FTE1/4 FTE1/2 FTE3/4 - 1 FTE1 1/4 - 2 FTE3-6 FTE


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56% of respondents indicated that they had a ¼ time person. Which means they just added duties to an existing full time job!

@JM_GRANTS


Monetizing Social Networks



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Social Networks & Online Communities Not Just for ‘Young’

Twitter Users 35 or Older

Pintrest Users 35 or Older

@JM_GRANTS


Age Distribution on Social Networks & Online Communities

0%

5%

10%

15%

20%

25%

30%

0-17 18-24 25-34 35-44 45-54 55-64 65+

DoubleClick Ad Planner(Google), US Demographics, June 2012

@JM_GRANTS


CHANGE IN ALLOCATING STAFF OVER NEXT 12 MONTHS

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Good News - more than a third of the respondents PLAN on allocating more resources to staffing and social networking throughout 2013.


@JM_GRANTS

Increasing Numbers of Members In-House Networks

Take Away: Program Longevity Increases Reach!

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Presentation Notes

@JM_GRANTS


TOP 3 FACTORS FOR SUCCESS ON SOCIAL NETWORKS

#1 Developed a Strategy

#2 Prioritization by Executive Management

#3 Dedicated Social Media Staff

TAKE AWAY: Invest Time – Values – Resources for Social Media Success

Source: www.NonprofitSocialNetworkSurvey.com

@JM_GRANTS


•Budgets •Staffing •Technology & Tools


@JM_GRANTS

"Technology is anything that was invented after you were

born.

Everything else is just stuff."

~Alan Kay


@JM_GRANTS


Twitter

@MNGrantPros

@JM_Grants

@dgriesmann

#GRANTCHAT

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If you are thinking about using twitter, here is someone over the age of 65 and active in the grants arena. His twitter account has something like 40 grant opportunities a week, according to his blog. This virtual volunteer, as he calls himself, has been around a while, and I remember him from the early days of Charity Channel – a long time connector and curator. I don’t know Don personally. I have never met him in person. I do love Don. Genuinely. I love what he does for the world. I love his dedication and his giving attitude! So I try to work him into any presentation that I do. MN Grant Pros JM_Grants #grantchat -


@JM_GRANTS


JO MILLER, GPC

http://pinterest.com/pin/469078117408693499/


@JM_GRANTS


http://jmgrants.com/how_to_twitter_chat/


@JM_GRANTS


TWEETCHAT = HASHTAG MAGIC!


@JM_GRANTS


AMBASSADORS

Association Chapter

Mentored Client

Mover & Shaker


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FAKE IT OR MAKE IT -

Take Away: Don’t Buy (Random) Followers


@JM_GRANTS

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Buffer Tweetdeck Hootsuite

@JM_GRANTS


YOUR WEBCAM!

@JM_GRANTS


Project Management Collaboration Communication Research Writing


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The Team


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Tech Tools

@JM_GRANTS


(PSSST! ITS FREE – REALLY, FREE!)


@JM_GRANTS


Open Source

OpenOffice Thunderbird


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COMMUNICATION

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Collaborative and Networked Communication is moving by leaps and bounds


@JM_GRANTS


PROJECT MANAGEMENT


@JM_GRANTS


The Great Curate!


@JM_GRANTS


Delicious.com

www.delicious.com/jomillergpc/techtools


@JM_GRANTS


Evernote.com

@JM_GRANTS


Image Editors

IrfranView

@JM_GRANTS



@JM_GRANTS


CONNECTIONS ARE EVERYWHERE

I'm glad you could find use for my image on your blog post. Photography is not something I do for money unless it's a specific assignment, so I'm all too happy that something I created and something that you created could go together. The whole notion that the internet could bring two people at opposite sides of the world together through something they created is ever fascinating to me. Thank you for your kind words, and I wish you well and great success to your website.

Photo Credit: BlueDotWalker on Flickr