social media brian johnson program, 07.14.10
DESCRIPTION
Social Media 101 presented to Rotary Club of Madison, July 2010.TRANSCRIPT
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July 14, 2010
Downtown Madison Rotary Club
Brian D. Johnson
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Networked Insights
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MEDIA + SOCIAL = SOCIAL MEDIA
Media - A method of distributing information
Social - To engage with a bunch of people
Networked Insights
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SOCIAL MEDIA – I AM CONSUMER… HEAR ME ROAR.
Networked Insights
Publisher Consumer
Publisher / Consumer
Consumer /Publisher
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Networked Insights
New Opportunities PresentedBy Social Media
1. Talking
2. Listening
(sound familiar?)
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Networked Insights
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THE BIG 5
Networked Insights
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Goliath… on steroids•More traffic than Google since March•400 Million active users, 50% logon every day•#3 most visited website for 65+ age group•37% are over 35 yrs old•500 BILLION minutes per month spent on FB•25 Billion pieces of content shared every month
A way to interact with people primarily through sharing text updates and photos. Also an email and instant messaging tool
Networked Insights
( With Deference to MySpace)
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Personal Applications•Reconnecting and staying current with friends and family all over the globe•Playing games•Scheduling events•Keeping up-to-date contact info•Making new acquaintances with similar interests
Networked Insights
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Networked Insights
Personal Application ExamplesMe: Drum corps friends, college friends, wife’s family, my family, high school classmates, former co-workers, etc.
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Professional Applications•Networking•Place for customers, fans, or critics to share information, provide feedback, or champion your products & services•Disseminating information quickly to those that are most passionate about the brand
Networked Insights
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Networked Insights
Professional ExamplesSupranet: Thank you messages, photos of Supranet t-shirt wearers, general info
Happy Bambino: Conversations, breast feeding laws, product reviews, baby pictures, new products. 1,200 followers.
Starbucks: Manage your rewards account, upcoming events, photos of Starbucks in exotic locations, comments, 10mm followers
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Rotary Applications•Easy way to setup online community for the group•Another way to share information•Connect and follow-up with other Rotary club members•Grant making publicity•Spreading the word on programs, service projects, scholarships, grants through member networks
Networked Insights
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Networked Insights
Rotary ExamplesRotary Club of Redmond Rousers (Redmond, WA): Event updates, recognition, meeting location changes, publicize group study exchange opps
Chase Community Giving: $5mm grant making program recognizing online activism and publicity through Facebook
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Focused, steady growth – POWERFUL tool•70 Million users•One-third are older than age 50•2 in 5 have incomes over $100K•Over 83,000 LinkedIn members within 25 mile radius of downtown Madison
The power is in connections: 488 contacts = 3.7 million people I can be introduced to personally
Networked Insights
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Personal Applications•For the most part, strictly business•Keeping up-to-date contact information for all of your relationships
Networked Insights
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Professional Applications•Rolodex turned digital•Online resume•Recommendations & referrals•Recruiting•Reference checks•Sales prospecting•Lead generation•Company pages contain content both controlled by the company as well as LinkedIn (employees)
Networked Insights
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Networked Insights
Professional ExamplesBrian Johnson: Resume, connections
Stephan & Brady: Description of goods & services, connections to employees past & present with locations
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Rotary Applications•A primary function of the club is networking– it’s a natural fit for all members to be active on LinkedIn•5 years ago less than a dozen members of Downtown Madison Rotary were on LinkedIn. Today there are 309 results for Rotary within 25 miles of downtown
Networked Insights
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Networked Insights
Rotary ExamplesRotary Club Presidents Past and Present:
Use of Group feature on LinkedIn
Minneapolis Rotary Club #9
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Proof that everyone has an opinion•Abbreviation for Web Log = Blog•Rough estimate –200 Million active blogs
Digital equivalent of a personal journal, newspaper column, short essay, diary, or any other short-form writing structure.
Wordpress & Blogger are 2 most common blogging templates
Networked Insights
BLOGS
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Personal Applications•Creative writing outlet•Keep people informed with your life in more detailed format•Incorporate multi-media into your personal journals
Networked Insights
BLOGS
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Networked Insights
Personal Application ExamplesJohnson Kiddos: Pictures, videos, funny stories, and updates on our kids and the “fun” of raising them
Erin Henderson: Personal blog of family with 12 kids – 9 thru transracial adoption, that touches on a number of personal issues relating to parenting, adoption, race issues, HIV, etc. Has turned into an income source.
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Professional Applications•Building and managing a personal brand•Establishing thought leadership•Sharing your good ideas•Engaging in quality discussions on complex topics
Networked Insights
BLOGS
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Networked Insights
Professional ExamplesFoley & Lardner Nano and Clean Technology: Thought leadership in a domain where they specialize
Penelope Trunk: Career adviceSeth Godin: Strategic marketingPaul Soglin: Civic and political issues
Ellie Schatz: All Kinds of SmartRick Kiley: gThank You
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Rotary Applications•Recap weekly meetings in a format other than email newsletter•A different way to disseminate timely information
Networked Insights
BLOGS
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Networked Insights
Rotary ExamplesGallipolis Rotary Club: News, events, board minutes
Hendersonville Rotary Club: Newsletter style updates
ALL NEW!!!!Downtown Madison Rotary President’s Blog:
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Either the most brilliant thing ever… or the stupidest thing ever.•105 million users, 20% active•1.6 Billion tweets per month
Microblog – same as a blog but 140 characters at a time.
Sharing ideas through Twitter is both a challenge and an opportunity. It’s difficult to be concise, but very powerful and effective as well.
Networked Insights
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Personal Applications•If you can think it up, it’s been used that way.•Benign – There’s nothing good on TV tonight.•Life Changing – Locating victims of the Haitian earthquake.•Humor•Tweet-ups•Sharing links•Live event updates•Direct communication with celebrities
Networked Insights
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Networked Insights
Personal Application ExamplesLance Armstrong: Updates on cycling, notes of encouragement and support to cancer victims, appearances
The Onion: America’s finest news source
Wile E. Coyote: Super Genius
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Professional Applications•Press releases•Quick burst idea sharing•Live conference updates•Customer service•Keep up-to-date on buzz in your industry•Gateway to the internet – real-time search for what’s happening online
Networked Insights
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Networked Insights
Professional ExamplesZappos: General business leadership thoughts from CEO Tony Hseih
Ford Fiesta: Launched massive campaign around new Fiesta model and led with Twitter
Comcast Cares: Intercept customer service problems while their customers were on hold forever with telephone reps
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Rotary Applications•Ummmmm…..
Networked Insights
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Networked Insights
Rotary ExamplesRotary International: News, info, promotional items, publicity
Memphis Rotary: Speaker listings and announcements
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The inmates are running the asylum.•2 Billion views per day.•24 hours of content uploaded EVERY MINUTE•For every day of content produced by a major network, 4 months of content are produced on YouTube
Video production, mass distribution, sharing, and conversation available to anyone with a cell phone or camcorder.
Networked Insights
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Personal Applications•Again - if you can think it up, it’s been done.•How-to videos•Kids events•Humor•Entertainment•Intrigue•Feats•Athletic accomplishments
Networked Insights
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Networked Insights
Personal Application ExamplesMaking a perfect mitre cut: instructional video
Sorcerer’s Apprentices: Movie trailer
Favre’s Interception Against the Saints: Vikings karma
George Carlin: Classic routines
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Professional Applications•Product demonstrations•Company announcements•Proof of accomplishments
Networked Insights
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Networked Insights
Professional ExamplesWelton Enterprises:
Bachmann Pools & Spas:
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Rotary Applications•Effects & impacts of service projects•Meeting make-up for presentations•Memories of group social events
Networked Insights
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Networked Insights
Rotary ExamplesSydney Rotary: Introduction to the club
Paul Harris: Audio recording of address
Bill Gates: Speech at Rotary International meeting
Polio eradication: program description
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Other Social Media Resources
•Flickr – Photo sharing site
•Digg – Content rating, sharing, reposting, filtering
•FourSquare – Identifying other people in the same physical location
•SlideShare – Powerpoint deck sharing
•Scribd – Document sharing (templates, contracts, policies, manuals, etc.)
Networked Insights
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