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Building Blocks of Social Media Amy Sample Ward Community Builder, NetSquared January 21, 2009

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Page 1: Social Media Building Blocks

Building Blocks of Social Media

Amy Sample WardCommunity Builder, NetSquared

January 21, 2009

Page 2: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Using ReadyTalk

• Chat & raise hand • Mute = *6,

Unmute = *7• If you lose your

internet connection, reconnect using the link emailed to you.

• If you lose your phone connection, re-dial the phone number and re-join.

Page 3: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

You are being recorded

• This seminar will be available on the TechSoup & NTEN websites:– www.techsoup.org/go/webinars– www.nten.org/events/past/webinar

• You will receive a link to this presentation, material and links.

• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– tinyurl.com/

http://www.techsoup.org/go/webinars
http://www.nten.org/events/past/webinar
Page 4: Social Media Building Blocks

Building Blocks of Social Media

Amy Sample WardCommunity Builder, NetSquared

January 21, 2009

Page 5: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Road Map:

• Overview of Tools• How They Work Together• Case Studies• How-To (live web)• Questions & Conversation

Page 6: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Overview of Tools:

• Tools for Listening• Tools for Aggregating• Tools for Sharing

Page 7: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Listening:

• What are people saying already?

• Is your work relevant?

• Are your services relevant?

• What information is needed?

QuickTimeª and a decompressor

are needed to see this picture.

Page 8: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Listening:

• Google Alerts• Technorati• Google Blog Search

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are needed to see this picture.

Page 9: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Listening:

• Google Alerts

Page 10: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Listening:

• Technorati

Page 11: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Listening:

• Google Blog Search

Page 12: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Listening:

• Google Blog Search

Page 13: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Aggregating:

• What can you do when you pull your resources together?

• How do you bring different streams of information together?

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are needed to see this picture.

Page 14: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Aggregating:

• RSS• Google Reader• NetVibes

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are needed to see this picture.

Page 15: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Aggregating:

Page 16: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Aggregating:

• Google Reader

Page 17: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Aggregating:

Page 18: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Aggregating:

• NetVibes

Page 19: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Aggregating:

Page 20: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Sharing:

• How do you share news and articles in the office now?

• How do you post interesting material or news on your website?

• How do you find information that should be shared?

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are needed to see this picture.

Page 21: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Sharing:

• Tags• Delicious• FriendFeed

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are needed to see this picture.

Page 22: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Sharing:

Page 23: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Sharing:

• Delicious

Page 24: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Sharing:

Page 25: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Sharing:

• Tags of this session:

– Social media

– Webinar

– Learning

– RSS

– Tools

– Introduction

– NTEN

– TechSoup

– Delicious

– Tagging

– Online Tools

– How-To

Page 26: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Sharing:

• FriendFeed

Page 27: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Sharing:

Page 28: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Sharing:

Page 29: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Tools for Sharing:

• Other tools for sharing content:– StumpleUpon– Digg– Reddit– SlideShare

Page 30: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

How Tools Work Together:

You’ve probably already noticed

from this discussion that these toolsoften support

each other and are drawn to each

other.

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Page 31: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

How Tools Work Together:

• RSS of a tag

Page 32: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

How Tools Work Together:

• Twitter updates Facebook

Page 33: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

How Tools Work Together:

• RSS updates Website

Page 34: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

How Tools Work Together:

• RSS updates Website

Page 35: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Case Study: Me

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Page 36: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Case Study: Me

Page 37: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Case Study: Me

Page 38: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Case Study: Me

Page 39: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Case Study: Me

Page 40: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Case Study: Me

Page 41: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Case Study: Me

Page 42: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Case Study: Me

Page 43: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

How Tos:

• Google Alerts• Technorati• Google Blog Search• Google Reader• NetVibes• Delicious• FriendFeed• Other tools

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Page 44: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Questions & Conversations

• How to continue the conversation:– AmySampleWard.org– Twitter.com/amyrsward– Delicious.com/amy5rene5– FriendFeed.com/amyrsward

• We Are Media– Wearemedia.org

Page 45: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Questions & Conversations

• NTEN– nten.org– nten.org/blog

• TechSoup– techsoup.org– techsoup.org/learningcenter/index.cfm

• NetSquared– netsquared.org– Netsquared.org/blog

Page 46: Social Media Building Blocks

Storytelling & Social MediaBuilding Blocks: Amy Sample Ward

Call: 866-740-1260 Access Code: 6339392

Join us at the NTC! http://nten.org/ntc


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