social media & business

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Social Media & Business Erdinç Saçan May 2011

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Social Media & Business. Guest lecture for students at the Erasmus University (Netherlands)

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Page 1: Social Media & Business

Social Media

&Business

Erdinç SaçanMay 2011

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Who am I?

International performance-based digital marketing company. Founded in Sweden in 1999. 18 markets across Europe with 525 staff.

Blog:http://www.reis-affiliate.nl

Owner:http://www.qatar.nlhttp://www.montreal.nlhttp://www.taipei.nl and more

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What is Social media?

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Source: http://hellskitchennyc.blogspot.com/2009/03/social-media-studies-101.html

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Change…

Source: Marco Derksen

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Source: http://www.iloubnan.info/technology/actualite/id/58662/titre/

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Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980)McLuhan is known for coining the expressions "the medium is the message" and "the global village" and predicted the World Wide Web almost thirty years before it was invented.

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Information

1995 - 2000

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Interaction

2000 - 2008

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Social

2004 - ….

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History

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Source: http://mashable.com/2011/05/02/live-tweet-bin-laden-raid/

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If Facebook were a physical nation, it would now be the third-most populous on earth!

Population

Source: http://www.livincool.com/news/facebook-population

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Who is watching sometime video on

Youtube?

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Who sometimes share a video on

Youtube?

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Who sometimes reacts on a video on

Youtube?

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Who makes a video for Youtube?

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Who moderates a Youtube channel?

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Don’t use social media like…

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"I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate"

--Kenneth Cole, Chairman and Chief Creative Officer

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Source: Marco Derksen

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Chief Listening Officer

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Webcare

Source: Wikipedia

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Yammer is an enterprise social networkservice that was launched in September2008. Unlike Twitter, which is used forbroadcasting messages to the public,Yammer is used for private communicationwithin organizations or betweenorganizational members and pre-designatedgroups, making it an example of enterprise socialsoftware. Source: Wikipedia

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Source: http://www.appdata.com/pagedata

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Top 50 Branded Facebook Pages

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Source: http://www.simplyzesty.com/social-gaming/as-social-media-moves-towards-gamification-how-can-brands-benefit/

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Information overload

Source: Marco Derksen

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infobesity: an insatiable hunger for information and fear to miss out.

It can cause both mental and psysical complaints: overtiredness, lack of sleep and concentration problems.

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24h?

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Banner blindness

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Social Media Trends to Watch for This Summer

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3. Near field communication, or NFC, is a set of short-range wireless technologies, typically requiring a distance of 4 cm or less.

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Future of shopping

http://www.youtube.com/watch?v=jDi0FNcaock

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Future of mobile

• http://www.youtube.com/watch?v=h2OfQdYrHRs

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Future of social media?

http://www.youtube.com/watch?v=xUv0GU5rfHg&feature=player_embedded

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Questions?

Twitter: http://twitter.com/erdincsacanLinkedin: http://nl.linkedin.com/in/erdincsacan