social media business and profile development to improve market traction presentation
TRANSCRIPT
![Page 1: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/1.jpg)
Social media: business and profile development to
improve market traction
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Daniel Knowlton
![Page 2: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/2.jpg)
What you will learn…
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
1. What Social Media is.
2. Why you should consider Social Media.
3. 5 steps to get traction and start raising your profile.
![Page 3: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/3.jpg)
Who am I?
Digital Marketing SpecialistFounder of KPS Digital MarketingProlific BloggerSerial Networker
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 4: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/4.jpg)
What is Social Media?
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 5: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/5.jpg)
Just Like Networking!
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 6: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/6.jpg)
Why consider Social Media?
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
1. Presence and brand awareness2. Build relationships with your audience3. Build an online community4. Become a Key Centre of Influence5. Increase traffic to your website6. Lead Generation
![Page 7: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/7.jpg)
1. Presence and Brand Awareness
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 8: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/8.jpg)
2. Build relationships with your audience
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 9: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/9.jpg)
3. Build an online community
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 10: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/10.jpg)
4. Become a Key Centre of Influence
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 11: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/11.jpg)
5. Increase traffic to your website
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 12: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/12.jpg)
6. Lead Generation
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 13: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/13.jpg)
Getting Traction
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
1. Research2. Use free resources to learn3. Follow thought leaders4. Create an Action Plan5. Measure Success
![Page 14: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/14.jpg)
Research
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 15: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/15.jpg)
Research
Followerwonk
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 16: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/16.jpg)
Research
Social Media Searches
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 17: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/17.jpg)
Research
Buzzsumo.com
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 18: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/18.jpg)
Use Free Resources to Learn
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 19: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/19.jpg)
Use Free Resources to Learn
SocialMediaExaminer.com
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 20: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/20.jpg)
Use Free Resources to Learn
blog.bufferapp.com
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 21: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/21.jpg)
Use Free Resources to Learn
Kpsdigitalmarketing.co.uk/blog
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 22: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/22.jpg)
Follow Thought Leaders
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 23: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/23.jpg)
Follow Thought Leaders
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Gary Vaynerchuk
@Garyvee
![Page 24: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/24.jpg)
Follow Thought Leaders
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Social Media Examiner
@SMExaminer
![Page 25: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/25.jpg)
Follow Thought Leaders
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Daniel Knowlton
@Dknowlton1
![Page 26: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/26.jpg)
Create an Action Plan
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 27: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/27.jpg)
Measure Success
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
![Page 28: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/28.jpg)
Measure Success
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Google Analytics
![Page 29: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/29.jpg)
Measure Success
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Social Media Analytics
![Page 30: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/30.jpg)
Measure Success
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
Klout Score
![Page 31: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/31.jpg)
Getting Traction
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
1. Research2. Use free resources to learn3. Follow thought leaders4. Create an Action Plan5. Measure Success
![Page 32: Social media business and profile development to improve market traction Presentation](https://reader030.vdocument.in/reader030/viewer/2022033109/58ea02df1a28ab88748b5a7d/html5/thumbnails/32.jpg)
kpsdigitalmarketing.co.uk
KPS Digital Marketing
Daniel Knowlton
KPS Digital Marketing
Any Questions?
@Dknowlton1 KPS Digital Marketing Kpsdigitalmarketing.co.ukDaniel Knowlton
@DKnowlton1