social media buzz report most social ceo (swiss edition)

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Picture: (http://www.six-swiss-exchange.com ) Social Media Buzz Report Most Social CEO Swiss Edition (July 2010 July 2011) Biel, July 2011, Angelo Aloise (@aloisea ) & Dominic Stöcklin (@dstoecklin )

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Page 1: Social Media Buzz Report Most Social CEO (Swiss Edition)

Picture: (http://www.six-swiss-exchange.com)

Social Media Buzz Report

Most Social CEO – Swiss Edition (July 2010 – July 2011)

Biel, July 2011, Angelo Aloise (@aloisea) & Dominic Stöcklin (@dstoecklin)

Page 2: Social Media Buzz Report Most Social CEO (Swiss Edition)

Summary

© 2011, Goldbach Interactive 2

/ Most Social CEO according to our analysis is Oswald Grübel

/ Classic news-sites are dominating the picture with more than 1

million mentions in the past 12 months

/ More mentions about companies than about top management

/ Marchionne effect: Buzz around board of directors is dominated

by Sergio Marchionne; however, most mentions are not related to

SGS

/ Highest percentage of negative mentions among CEO‘s

/ Top manager of Swiss banks is generating a lot of buzz

July 2010 – July 2011

Page 3: Social Media Buzz Report Most Social CEO (Swiss Edition)

Most popular CEOs and Presidents of Board of Directors

© 2011, Goldbach Interactive 3

Oswald GrübelBrady DouganPaul BulckeRobert E. RoseJean-Paul ClozelNick HayekMichael MackSeverin SchwanJoe JimenezPatrick de Maeseneire

Sergio MarchionneDaniel VasellaPeter BrabeckJohann RupertPeter TaylorKaspar VilligerRobert E. CawthornManfred GentzHansjörg WyssNayla Hayek

July 2010 – July 2011

Page 4: Social Media Buzz Report Most Social CEO (Swiss Edition)

Mentions

© 2011, Goldbach Interactive 4

75‘365 news mentions34‘570 blog mentions10‘209 tweets8‘749 forums postings

within a year about SMI CEO‘s and presidents of board of directors

1‘000‘000 news mentions691‘480 tweets557‘033 blog mentions444‘758 forums postings

within a year about SMI companies

July 2010 – July 2011

Page 5: Social Media Buzz Report Most Social CEO (Swiss Edition)

Overview CEOs

© 2011, Goldbach Interactive 5

July 2010 – July 2011

Page 6: Social Media Buzz Report Most Social CEO (Swiss Edition)

Overview Presidents of Board of Directors

© 2011, Goldbach Interactive 6

July 2010 – July 2011

Page 7: Social Media Buzz Report Most Social CEO (Swiss Edition)

Overview Companies

© 2011, Goldbach Interactive 7

July 2010 – July 2011

Page 8: Social Media Buzz Report Most Social CEO (Swiss Edition)

>>Analysis

Top 5 CEO‘s

Page 9: Social Media Buzz Report Most Social CEO (Swiss Edition)

Oswald Grübel – Important keywords(Blogs)Qualitative analysis

© 2011, Goldbach Interactive 9

• The buzz around Oswald Grübel matches a lot of the buzz around Brady Dougan

• All the keywords are in a strong relationship to Goldman Sachs and Citigroup

• The bank UBS stands also in the centre of the conversations

Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide

January 2011 – July 2011

Page 10: Social Media Buzz Report Most Social CEO (Swiss Edition)

Oswald GrübelQuantitative analysis

© 2011, Goldbach Interactive 10

06.02.2011 - 09.02.2011

Overview: 365 days, worldwide

Share of Voice: 365 days, worldwide

Trendline: 365 days, worldwide

99%

UBS

O. Grübel 1 %

July 2010 – July 2011

Share of Voice: 365 days, worldwide

Page 11: Social Media Buzz Report Most Social CEO (Swiss Edition)

Brady Dougan – Important keywords(Blogs)Qualitative analysis

© 2011, Goldbach Interactive 11

• The keywords Ipos, JP Morgan, & Investor are in a close relation to Goldmann Sachs

• The most important keywords around Brady Dougan are: Credit, Company , Business Market Stock etc.

Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide

January 2011 – July 2011

Page 12: Social Media Buzz Report Most Social CEO (Swiss Edition)

Brady DouganQuantitative analysis

© 2011, Goldbach Interactive 12

09.02.2011 - 11.02.2011

Overview: 365 days, worldwide

Share of Voice: 365 days, worldwide

Trendline: 365 days, worldwide

99%

Credit Suisse

B. Dougan 1 %

July 2010 – July 2011

Share of Voice: 365 days, worldwide

Page 13: Social Media Buzz Report Most Social CEO (Swiss Edition)

Paul Bulcke – Important keywords(Blogs)Qualitative analysis

© 2011, Goldbach Interactive 13

Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide

• All keywords are in a close relationship with the company Nestle

• Nestle as an important keyword is often mentioned together with Chairman, Unilever and Swiss

• The keywords assume that there are a lot of company related posts

January 2011 – July 2011

Page 14: Social Media Buzz Report Most Social CEO (Swiss Edition)

Paul BulckeQuantitative analysis

© 2011, Goldbach Interactive 14

16.02.2011 - 18.02.2011

Overview: 365 days, worldwide

Share of Voice Sources: 365 days, worldwide

Trendline: 365 days, worldwide

Share of Voice: 365 days, worldwide

98.5%

Paul Bulcke 1.5 %

Nestlé

July 2010 – July 2011

Page 15: Social Media Buzz Report Most Social CEO (Swiss Edition)

Robert E. Rose – Important keywords(Blogs)Qualitative analysis

© 2011, Goldbach Interactive 15

• The most mentioned keywords around Robert E. Rose are: CEO, Company & Transocean.

• Interestingly, there is no mention about Robert E. Rose as the president of the B.o.D.

• The buzz around Robert E. Rose is partially negative

Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide

January 2011 – July 2011

Page 16: Social Media Buzz Report Most Social CEO (Swiss Edition)

Robert E. RoseQuantitative analysis

© 2011, Goldbach Interactive 16

04.04.2011 - 07.04.2011

Overview: 365 days, worldwide

Share of Voice: 365 days, worldwide

Trendline: 365 days, worldwide

97 %

R.Rose 3%

Transocean

July 2010 – July 2011

Share of Voice: 365 days, worldwide

Page 17: Social Media Buzz Report Most Social CEO (Swiss Edition)

Jean-Paul Clozel – Important keywords(Blogs)Qualitative analysis

© 2011, Goldbach Interactive 17

• The most mentioned keywords around Jean-Paul Clozel are : CEO, Company, Actelion, Swiss & Biotech

• Biotech as a major keyword is in a strong relation to Cawthorn, Swiss, Shareholder, Hedge Fund, Advisor

& Elliot

• Jean-Paul Clozel is also mentioned in combination with Roche, Novartis & Glaxo Smith Kline

Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide

January 2011 – July 2011

Page 18: Social Media Buzz Report Most Social CEO (Swiss Edition)

Jean-Paul ClozelQuantitative analysis

© 2011, Goldbach Interactive 18

04.05.2011 - 06.05.2011

Overview: 365 days, worldwide

Share of Voice: 365 days, worldwide

Trendline: 365 days, worldwide

91%

J.P Clozel

9 %

Actelion

July 2010 – July 2011

Share of Voice: 365 days, worldwide

Page 19: Social Media Buzz Report Most Social CEO (Swiss Edition)

>>Analysis

Top 5 Presidents of B.o.D.

Page 20: Social Media Buzz Report Most Social CEO (Swiss Edition)

Sergio Marchionne - Important keywords(Blogs)

Qualitative analysis

© 2011, Goldbach Interactive 20

• Chrylser, Fiat, CEO and „Auto“ are the most important keywords around Sergio Marchionne

• There is a lot of buzz because of Sergio Marchionne‘s CEO position at Fiat / Chrylser and there are just little

mentions of SGS

• Analyzing the buzz graph, we see a strong connection between Fiat and Chrysler or and related terms

Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide

January 2011 – July 2011

Page 21: Social Media Buzz Report Most Social CEO (Swiss Edition)

Sergio MarchionneQuantitative analysis

© 2011, Goldbach Interactive 21

08.01.2011 - 11.01.2011

Overview: 365 days, worldwide

Share of Voice: 365 days, worldwide

Trendline: 365 days, worldwide

75 %

S. Marchionne

25 %

SGS

July 2010 – July 2011

Share of Voice: 365 days, worldwide

Page 22: Social Media Buzz Report Most Social CEO (Swiss Edition)

Daniel Vasella – Important keywords(Blogs)Qualitative analysis

© 2011, Goldbach Interactive 22

• Most important keywords around Daniel Vasella are: Novartis, Chairman, CEO or Business

• A dominant keyword this year is the Bilderberg conference where we see also a strong tie with political

persons (e.g. Doris Leuthard, Per Steinbrück etc.)

Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide

January 2011 – July 2011

Page 23: Social Media Buzz Report Most Social CEO (Swiss Edition)

Daniel VasellaQuantitative analysis

© 2011, Goldbach Interactive 23

13.12.2010 - 16.12.2010

Overview: 365 days, worldwide

Share of Voice: 365 days, worldwide

Trendline: 365 days, worldwide

Novartis

99%

D. Vasella 1 %

July 2010 – July 2011

Share of Voice: 365 days, worldwide

Page 24: Social Media Buzz Report Most Social CEO (Swiss Edition)

Peter Brabeck – Important keywords(Blogs)Qualitative analysis

© 2011, Goldbach Interactive 24

• Most mentioned keyword among Peter Brabeck are: Nestlé, Chairman, Business & Executive

• Clariant AG Spain, Bank Davignon, Minister of Foreigner Affaires Björnling and Gikas A. Hardouvelis are

often mentioned together – there is a strong tie between these keywords

Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide

January 2011 – July 2011

Page 25: Social Media Buzz Report Most Social CEO (Swiss Edition)

Peter BrabeckQuantitative analysis

© 2011, Goldbach Interactive 25

Overview: 365 days, worldwide

Share of Voice: 365 days, worldwide

Trendline: 365 days, worldwide

03.10.2010 - 06.10.2010

Nestlé

99%

P. Brabeck 1 %

July 2010 – July 2011

Share of Voice: 365 days, worldwide

Page 26: Social Media Buzz Report Most Social CEO (Swiss Edition)

Martin Taylor – Important keywords(Blogs)Qualitative analysis

© 2011, Goldbach Interactive 26

• Most important keywords in combination with Martin Taylor are: Business, People and Time

• Martin Taylor is more often mentioned in his former function at Barclays

• There is a strong relation with the gentlemen Spottiswoode ,Wolf or Vicker (all member of the Independent

Commission on Banking)

Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide

January 2011 – July 2011

Page 27: Social Media Buzz Report Most Social CEO (Swiss Edition)

Martin TaylorQuantitative analysis

© 2011, Goldbach Interactive 27

17.08.2010 - 20.08.2011

Overview: 365 days, worldwide

Share of Voice: 365 days, worldwide

Trendline: 365 days, worldwide

90 %

M. Taylor 10 %

Syngenta

July 2010 – July 2011

Share of Voice: 365 days, worldwide

Page 28: Social Media Buzz Report Most Social CEO (Swiss Edition)

Johann Rupert – Important keywords(Blogs)Qualitative analysis

© 2011, Goldbach Interactive 28

• The Richemont Group as well as the Africa Business Group are most dominant keywords

• All other important keywords are mentioned in combination with the company Richemont; this hasn‘t been

the case for other CEO‘s or presidents of B.o.D.

• There are strong ties between the keywords Richemont, Dunhill, Dangote, Africa or Montblanc

Buzz Graph: 6 months, worldwide Word Cloud: 6 months, worldwide

January 2011 – July 2011

Page 29: Social Media Buzz Report Most Social CEO (Swiss Edition)

Johann RupertQuantitative analysis

© 2011, Goldbach Interactive 29

11.01.2011 - 13.11.2011

Overview: 365 days, worldwide

Share of Voice: 365 days, worldwide

Trendline: 365 days, worldwide

Richmont

76%

J. Rupert

24%

July 2010 – July 2011

Share of Voice: 365 days, worldwide

Page 30: Social Media Buzz Report Most Social CEO (Swiss Edition)

Further explanations

© 2011, Goldbach Interactive 30

• Quantitative analysis: July 2010 – July 2011 (365 days)

• Qualitative analysis: January 2011 – July 2011 (6 months)

Period of time

• SMI companies and their CEO‘s as well as presidents of B.o.D.

Object of analysis

• None, worldwide

Geographical restriction

• None, all languages

Language restriction

• Blogs, message boards, Twitter, Facebook, news

Sources

• Sysomos MAP

Analysis tool

Page 31: Social Media Buzz Report Most Social CEO (Swiss Edition)

Merci.

GOLDBACH INTERACTIVE (Schweiz) AG

Mattenstrasse 90, 2503 Biel/Bienne

Seestrasse 39, 8700 Küsnacht

www.goldbachinteractive.com

GOLDBACH MOBILE (Schweiz) AG

Mantelgasse 10, 8008 Zürich

www.goldbachmobile.com

Dominic Stöcklin

Consultant Social Media

Responsible for Social Media Monitoring

+41 32 366 01 73

[email protected]

twitter.com/dstoecklin

Angelo Aloise

Project Manager Social Media

+41 32 366 01 65

[email protected]

twitter.com/aloisea