social media camp workshop - victoria, paul holmes

Social Media Camp
Workshop Series: Nanaimo

Social Media 101

Paul Holmes - @tpholmes

Social Media 101

Explore Social MediaWhat is it?

How are individuals using it?

How are businesses using it?

Branding 2.0

What is blogging?

Popular Networks:Facebook, Twitter

LinkedIn

YouTube

Flickr

Up and Coming (or Fads):Foursquare, Google+ and a zillion others...

Early Monday Morning Award

WIN at-shirt

Yay, Stats Are Fun!

Gen Y now outnumbers baby boomers; 96% of Gen Y'ers use Social Media.

Most 15-24 year old Canadians report that they use Facebook daily.

If Facebook was a country, it would be the 4th largest.

The fastest growing demographic on Twitter is 15-24 (they're finally catching up with the 35-44 group)

Apple is the world's most valuable company; sold 3 million iPads in the first 3 months on sale.

13% of US adults signed up for Google+ ... in the first 5 weeks, passing Twitter and LinkedIn.

By 2013, more Internet traffic will happen on mobile devices than computers.

80% of Twitter usage is on mobile devices.

Social Media has played a key role in 7 revolutions.

After the Iranian election, the U.S. State Department asked Twitter to delay their scheduled maintenance, so Iranian protest organizers would not have any downtime.

Baby Facebook was born in the aftermath of the Egyptian social media overthrow of their longstanding dictator.

Largest search engine is Google; YouTube is the 2nd largest.

Flickr is now the 2nd most popular photo sharing site online, after Facebook.

Meet Baby Facebook

Largest Social Networks

1. Facebook
2. QZone (Chinese)
3. Google+4. Twitter
5. LinkedIn

Why People Use Social Media

It's social. And so are people.The user interface is simple, and connecting is easy.Social Media offers a great platform for other stuff: games, news, entertainment, education.Social Media is fundamentally changing the way people find, use and share information.

One account per network

Why manage multiples?

Why dilute your brand?

Think of the company as a whole rather than individual projects

Why Business Wants In...

To make money, of course.To connect with customers, get the word out, and grow their business.Social Media personalizes relationships, and has the potential to enhance (or destroy) brand loyalty.Social Media is fundamentally changing the way businesses reach customers.





What Business Doesn't Get

Social Media is NOT advertising. It's about fostering relationships.It's very difficult to measure Social Media ROI.Forget the rules about radio, television and newspaper. Frequency of message is not going to work on this medium.Think of Social Media like the new Telephone.





1st Social Media Platforms





Social Media, 1866





Social Media, 1885





Social Media, 1983





Social Media, 1995





Social Media, 2008





Business Mixer 2.0

Here's my card. Give me a call!Sorry, I don't use the telephone.

Can you e-mail me the proposal?I don't use e-mail. Can I fax it to you?

I'll introduce you to my colleague on LinkedIn.Sorry geek, I don't do Social Media.





The Next New Thing?

The Internet has always been a place where people connect!

Six Essential Tools

Twitter is an amazingly powerful tool to expand your network. Zero barrier to entry. Instant viral capabilities. Amazing source for breaking news, like the #elxn41 or #canucks. A very personal approach tends to work better for companies.Flickr is YouTube for photographs. Create or join groups around specific topics and interests.Share your videos. Create a channel on YouTube. Embed video from here onto the front page of your website/blog. Use the friend feature!Your blog is YOUR Social Media. If you put it on your own website, then you own it and control it. It allows you to put your messages out the way you want them to go out. And elaborate beyond what Twitter, LinkedIn or Facebook might allow.Facebook is where people go to connect with their friends, and contains amazing opportunities to waste lots of time. Successful business pages are engaging, building a sense of community.LinkedIn is a place to build your business network. Joining and operating groups is interesting, and sometimes very valuable. Company pages list current and past employees of organizations.One account per network




Branding 2.0

Personal Profiles and Company Pages

Branded or Cross-Branded AccountStrategic PromotionFollow Strategy

Post any video content: from events, promotional videos, commercials, etc.

Photos uploaded to Flickr from your mobile devices or computer.

Personal Profiles and Company Pages

Website/Blog





Blogging

Should you blog? Sound scary?

Do you write anyway? What's new in your business or industry?

Blog on-site, preferably using WordPress.

Objectives:

Demonstrate expertise, build connections

Constant flow of fresh content (SEO) Google social media victoria bc

Instant content for sharing on social media

Comment on other blogsSEO, authority

Own and control your social media





Facebook

Location. Location. Location. More than half of Canadians are here. Where the heck are you?

Facebook PagesPeople Like your page

Status (Wall) updates by you (and others)

User Interaction (including Tagging users)

Events

Send an Update

Facebook AdsHighly targetted by geography,demography and friends of fans.





Twitter: Share, Tag, Follow

140 characters ... short and sweet!

Share links (yours and others)

Respond to Tweets (addressed to you and not)

Pass on information (Retweet)

Research, listen

TAG!Don't be a #FAIL

FOLLOW!Not an endorsement!

Expand your network!

Connect with your target market!





LinkedIn

Largest business network ever, since 2003.

Also Ran: Plaxo, XING, Spoke, Viadeo

Very profitable company.

Worth $9 billion on day 1 in their recent IPO.

Unless youre dying, dead, retired forever, or too young to join, you should be on LinkedIn!

Quite simply LinkedIn is the future of business networking. Period.





LinkedIn

Don't look for party photos on LinkedIn.

Set up your personal profile.

Join groups (or set up your own).

Connect, connect, connect.Who's connected with your connections?

Add contacts and recycle business cards.

Recruit, or get a job (it's my resume).

Recommend people.

Refer people.

Answer a question.





LinkedIn Profile

All elements after the snapshot can be dragged into new positions according to your own personal order of priority.

Includes: Summary, Experience, Education, Recommendations, Personal Info, Contact Settings, Additional Info, WordPress, SlideShare













LinkedIn Groups

Join other groups to network in your industry

Start your own group for your industryThis is an asset you can leverage for SEO, authority, and new contacts!

Post discussion starters and articles to groups, share your content (and others)

Seek out and connect with others in groups

Add group logos to your profile (... or not)





LinkedIn Group Example

asOne account per network




LinkedIn Company Profile

Claim Your Company ProfileCreate a page to list all staff

SEO value (Link to your website)

List products and services

Recruit

Gain Followers

Share your Twitter stream

Map

Follow other companies (and be followed)





YouTube Channel

The #2 Search Engine After Google!

People use it every day.

People EXPECT your video to be there.

You have video to share ... or you should.

It's a Social Network!Share with your friends when you post new videos.

Use the Friend feature.





YouTube Channel





Flickr Photostream





Flickr Photo Sharing

Have Flickr automatically post to Facebook and enable Twitter.You, Your Account, Sharing & Extended

Email from your mobile device.You, Your Account, Emails & Notifications.

One e-mail to Tweet, another only on Flickr.

Later embed images or sets of images (in slideshow format) into your blog.

Share photos to topic-specific groups.

Create multi-user photo groups.





Location Apps

Check In and share your location.

Foursquare is the dominant application, others include Gowalla, Yelp, BrightKite, Foodspotting, Google Latitude, and Facebook Places.

If people are Checking in, are you registered?

People leave tips for each other. What are they saying?

Example of Foursquare specials:10 check-ins, get a free coffee?

New mayor gets 10% off

Register for Google Places (SEO value)





Google Plus

Facebook done properly ...No company profiles yet.

Post publicly, or to specific Circles.

Post any media, links, etc.

Huge initial growth - critical mass, but no critical mass engagement.

Geeks en masse.

It still could eventually trump Facebook, and is probably the best competition to Facebook.





Google Plus





Social Media Camp
Workshop Series: Nanaimo

Social Media 101

Paul Holmes - @tpholmes

Click to edit the title text formatClick to edit Master title style

11-9-18

Click to edit the title text formatClick to edit Master title style

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline LevelSeventh Outline LevelEighth Outline Level

Ninth Outline LevelClick to edit Master text styles

Second level

Third level

Fourth level

Fifth level

11-9-18

social media camp workshop - victoria, paul holmes

Technology