social media campaign ideas

Social Media Campaign Ideas

2015 Prepared by Aldona Tront

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Beats by Dre - an iconic technology brand that brought us the most desired headphones and

music electronics today.

Beats controls some 70% of the headphones market, thanks to lightning-fast marketing and a smart grasp of pop culture.

This project presents ideas for social media activations on Twitter

and Vine for Beats by Dre targeting the Millennial population segment.

B E A T S E X P R E S S I O N S

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This idea is all about self-expression through art, music and design. It will create sharable moments by utilizing the power of live activation and two influencers.

Team up with Kehinde Wiley - a New York-based portrait

painter, who is known for his highly naturalistic paintings of

urban youth in heroic poses.

Beats by Dre will commission a painting of a person wearing

Beats headphones. The painting will be finished up in a

prominent outdoor location in NYC where people could be a

part of the creative process.

The session will end in a pop-up surprise performance from

Pharrell Williams

The event will be amplified on Twitter (paid and organic

media), pre and post event via Wiley’s and Pharrell’s accounts

and through @beatsbydre

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Celebration - Madonna Celebration - Madonna

Social media team

@beatsbydre will monitor

activity live and tweet out

updates about the event

They will also cover event

awareness and engagement

building across other

support platforms: IG, FB.

There will be promoted

Twitter posts pre-event

encouraging people to

come out and see the liv

activation

Organic pre-event posts

will also come from the

two influencers: Pharrell

and Kehinde Wiley

We’re in Union Square today with @Pharell and @kehindewileyart #BeatsExpressions

Amazing things are taking place in NYC today #BeatsExpressions

Taking over Union Square in NYC tomorrow at noon #BeatsExpressions

Be who you want to be. Live in NYC Union Square tomorrow at noon #BeatsExpressions

B E A T S E X P R E S S I O N S

M E G A B E A T S

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Giant Beats headphones will be located in the 5 major city squares (where there is no traffic allowed).

People will be able to plug into the giant Beats and listen to

music. Different plugs will play different types of music

The activation will provide an opportunity for people to take

photos and post them with a hashtag #MegaBeats

The campaign will be promoted on Twitter, but UGC will be

encouraged on IG and FB

M E G A B E A T S

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@beatsbydre will engage in

conversation with other via

Twitter pre-activation, during

activation and post-

activation to maximize the

number of impressions and

engagement

@beatsbydre will tweet

about a surprise coming to

selected cities a week

before the activation

For 5 days people will be

able to take photos and

listen to music through the

giant headphones

Mention us in a Tweet photo of you and the mega beats for a chance to be featured #MegaBeats

Giant headphones just landed in the middle of Chicago’s Cloud Gate #MegaBeats

Look what just landed on Price St. in NYC #MegaBeats

B E A T F I T

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Twitter takeover with major fitness gurus will remind people that Beats should also be a part of your active lifestyle.

Team up with 15-20 different fitness influencers on Twitter

(with a number of followers from 5K-100K)

Influencers may include: @TaraStiles, @TrinkFitness,

@JohnRomaniello, @SteveKamb, @tomvenuto,

@HannahBronfman, @TracyAnderson

Ask influencers to Tweet out an image of them with Beats

headphones shot on a beats back drop at the same time

(Beat Fit Take Over)

Promote all Tweets from influencers and from @beatsbydre

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Influencers, such as Tracy

Anderson will Tweet out

5-10 tweets on behalf of

Beats to help amplify the

message

Sponsored tweets feature

influencers wearing beats.

Call to action in the tweet

will direct users to a

microsite where they can

see short workout videos

from the trainers and

brows Spotify playlists

selected by the trainers.

The microsite will have a

direct link to buy product.

Beats are made for working out #BeatFit @TracyAnderson shows us how it’s done bit.ly/

Check out my new quick at home workout fits #BeatFit

B E A T F I T

G O L D E N D R E A M S

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Beats has a wide product range from more affordable headphones and speakers to luxury equipment. This vine will attempt to bring the experience of luxury golden top notch performance headphones to Vine

We will create a vine story that will evoke the rich sound

experience these luxury headphones

For the visual treatment we will do luxurious, dark close up

shots of the headphones showcasing the craftsmanship and

quality

The soundtrack music will be Big Sean - Blessings ft. Drake,

Kanye West

The post has a clear call-to-action to see more of the

#GoldenDreams campaign on our brand website

We will promote this idea across other Beats social media

properties (TW, FB, IG)

Celebration - Madonna

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Copy goes here


Copy goes here


Copy goes here


Copy goes here

G O L D E N D R E A M S

Big Sean - Blessings ft. Drake, Kanye West

M U S I C M E M O R Y

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#TBT is a huge trend on social media. Music makes us nostalgic. We will celebrate the milestones in music history by throwing back to our favorite #MusicMemory.

We will create custom playlists around music-related

events

For the visual treatment we will do a “sleeve-face” post

with a Spotify album cover on an iPad. The images will

roll as a stream one after another

The post has a clear call-to-action to listen to our custom

#MusicMemory playlist on Spotify

We will promote this music throw-back post across other

Beats social media properties (TW, FB, IG)


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M U S I C M E M O R Y

Beats by Dre custom playlist on Spotify #ThrowbackThursday #MusicMemory

Celebration - Madonna Celebration - Madonna Celebration - Madonna




M Y M O M E N T

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Millennials love to document their moments on social media. This idea is all about your personal music moment when you’re wearing your Beats headphones. The way it makes you feel and the joy of sharing it with the world.

We will show a girl with her Beats on in a moment in

time: moment in a subway, moment at home, moment in

a park - slow motion

The music will be Tame Impala - Feels Like We Only Go

Backwards

We will ask people to upload their music moment with a

hashtag #MyMoment to Vine or tell us about their

#MusicMoment in a Vine video


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Just You, Your music and Your Beats. Create a Vine and show us your music moment with a hashtag #MyMoment

Celebration - Madonna Celebration - Madonna Celebration - Madonna

M Y M O M E N T

Tame Impala - Feels Like We Only Go Backwards




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T H A N K Y O U !

social media campaign ideas

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