social media & campaigning
TRANSCRIPT
Campaigning and Lobbying
Using Social Media to connect and promote your work.
Tim Spalding
© Tim Spalding
Think StrategyGeneral Strategy
Campaign Strategy
Media Strategy
Social Media
Strategy
© Tim Spalding
Social Networking
© Tim Spalding
Social Media It’s all about relationship
Trust
Like
Know
© Tim Spalding
Traditional Media
© Tim Spalding
Some Social Media Platforms
© Tim Spalding
The Big Three
© Tim Spalding
Facebook1,730,040 users in Ireland37.42% Penetration of Population56.86% Penetration of online users3.62% Monthly growth rate
© Tim Spalding
Facebook Age Profile Ireland
© Tim Spalding
Twitter UsersIreland – 150,000 estimateWorld – 190,000,000 estimate65,000,000 Tweets per day estimate
© Tim Spalding
YouTube StatsExceeds 2 Billion views per day24 hours of video uploaded every minuteAverage person spends 15 minutes per day
watching YouTube
© Tim Spalding
Blogging50 Million Blogs worldwideInteractiveUser controlledGoogle friendly – more searchable
© Tim Spalding
Integrate Your Platforms
BlogYouTube
© Tim Spalding
Politicians using Social Media86% currently use Facebook42% currently use Twitter35% currently use Blogs11% currently use YouTube
Source: http://irishmediawatch.com/?p=1758
© Tim Spalding
Journalists and Social Media89 % of journalists source stories
from blogs65 % of journalists use Facebook
and LinkedIn for research61 % of journalists rely on Wikipedia
for information52 % of journalists use Twitter
http://hightalk.net/2010/06/09/social-medias-staggering-influence-on-journalists/
© Tim Spalding
Pages and Profiles on FacebookProfile PageIndividual personOnly one Profile per personBusinesses, Organisations,
etc not allowedWhere you have FriendsCan send messages to
FriendsRemember your Privacy
Settings!Create EventsPhotos, Videos
Businesses, Organisations, Personalities (Rock Stars, Politicians, etc), Community
Pages have Fans (Likes)Can send messages from
Community (Group) Page
Create EventsPhotos, VideosOnly get posts related to
the Page
© Tim Spalding
Facebook PAGEDo not use a Profile for your groupMake comments that encourage discussion &
interactionPost links to news itemsPost links to blog articlesPost video from YouTubePromote eventsHost discussionsUse Community (Group) Page for people to
share on a topic
© Tim Spalding
Using Pages and Profiles Facebook Page belongs to the organisationMembers, Staff, Volunteers can have
individual ProfilesEncourage people to use their Profile to
promote the PageHave a Social Media Policy!Remember your Privacy Settings
© Tim Spalding
Setting up a Facebook PageCreate your pagewww.facebook.com/pagesPromote your page on your websitewww.facebook.com/badges Start a Cause on Facebookwww.facebook.com/causes Get a Vanity URL with 25 ‘likes’ www.facebook.com/username
© Tim Spalding
Some Pages on Facebookhttp://www.facebook.com/ClaimingOurFuturehttp://www.facebook.com/amnestyinternation
alirelandhttp://www.facebook.com/CWC.Donegal
© Tim Spalding
Tell Your Own Story in a BlogUse your blog to write articles about your
issuesYou are in editorial control
Post picturesPost videoInteract with your audience through
commentsPromote through your other Social Media
platforms
© Tim Spalding
Get TweetingTwitter is Microblogging140 Characters per Tweet@myname, @timknockallaFollowers#hashtags – used to label topicsPromote links to blog articles & videoPromote links to news itemsEngage in conversationPersonal for interaction – organisation for
informationTweetdeck – a bit of automation & management
© Tim Spalding
Now appearing on Broadcast yourself!It doesn’t have to be complicated
Use stills and voiceUse PowerPointUse a home video camera
Do take time to prepare your video!Rehearse!
© Tim Spalding
LinksBlogging
www.blogger.comwww.wordpress.com
Facebookwww.facebook.comwww.facebook.com/pages
Twitterwww.twitter.com
YouTubewww.youtube.com
© Tim Spalding
Connect with me• www.facebook.com/KnockallaConsultingwww.facebook.com/timspalding• www.linkedin.com/in/timspaldingwww.knockalla.netwww.twitter.com/[email protected]+353868339796