social media case study: celebrating 100k fans on facebook by vijay sales
DESCRIPTION
To thank 100k fans, 100k times live and continuous - a feet never attempted before in India. The idea was to live stream the whole event.TRANSCRIPT
Vijay Sales
Celebrating 100K fans on
Facebook – with a
difference
About CogMat
• Our Core Strength is identifying niches or pitfalls for Clients and accordingly design campaigns to enhance their strengths or undermine their weaknesses.
• We do not have an “over-the-counter” campaign available and after Careful Research and Evaluations; arrive upon a Solution for Clients.
• Our Campaigns help Clients meet their goals of New Entity Acquisition, Existing Entity Retention, and Buzz about the Brand.
• Our Expertise proves to be extremely useful to Companies belonging to people-focused industries like Education, Retail, Entertainment, BFSI, Telecom, Consumer Products, and Professional Services
Cogmat, a division of CMSS Pvt. Ltd., based out of Mumbai and Hong Kong, is a pure
play digital marketing agency.
Our Clients…
The Brand and the
Mandate
The Idea
Execution
On Facebook – Specially designed Cover Photo
Tab created on Facebook – Pre-event
A countdown
timer was
placed on the
specially
created
facebook tab
which was to
feature the
live stream on
the day of the
event.
Tab on Facebook – During the Event
As seen here,
the Facebook
tab featured
the LIVE video
on the day of
the event.
Recorded
stream can be
watched here
Users commented on the tab
itself expressing their
appreciations and opinions
Facebook Posts promoting the event
Twitter – tweets to spread the word
Gifts as a token on appreciation to the special few
A few twitteraties were chosen
as winners for their tweets and
their name featured on the live
feed beside being sent goodies!
Loads of Conversations!
The Results
100K people thanked 100k times – sooner than we expected!
We had set a target of 10 hours but
with the VS team’s enthusiasm, we
managed to achieve the feat in 9 hrs
15 mins!
Fans showed us their love… and one of them surprised us!
He created us a video* for the occasion!
*Click to watch
We trended on Twitter - thanks to the conversations
People appreciated the campaign
Coverage by Online Media
Social Samosa is a portal
for thoughts, ideas and
dialogue about the social
media scenario in India.
Social Samosa did an
exclusive cover for the
campaign on the day it
was live, it can be read
here
Coverage by Online Media
Leading advertising news
publishing portal
www.afaqs.com
reviewed our campaign
Read the article here
Thank You