social media case study: shopaholic spotted - a marketing campaign by wooplr
TRANSCRIPT
SHOPAHOLIC SPOTTED
wooplr.com
so many shoppers, find out how we got 'em.
SHOPPING & WOMENWomen love to shop. But, what do they love even more?
1Sharing that happiness by telling their friends about it
2Getting compliments on their purchases
3Finding out what others are buying and where they are buying it from?
fact
findin
g
HOW DOES WOOPLRMAKE IT HAPPEN?
Gives shoppers a way to experience that joy & sociability of shopping 1
Easy way to show off their shopping finds in fashion, décor & food
2
They can follow other shoppers whose tastes match theirs
3
WHAT WE DID TOREACH OUT TOTHE WOMEN SHOPPERS
THE SHOPAHOLIC SPOTTED CAMPAIGN
venue
THE
SUNDAYSOUL
SANTETemple Tree Resort, Bangalore
Lots of women shoppers flock to Bangalore’s biggest flea market→
200 stalls selling everything – from cupcakes to shoes, clothes, art, and live music & fashion shows to go with it
→
The perfect setting for our campaign→
campaig
n
partne
r
In the age of Instagram,doing something that creates a real smile on somebody's face is way much cooler than just adding a filter.
THE IDEA A REAL-WORLD
INSTAGRAM EXPERIENCE
…and we did just that!
As shoppers tried out the accessories, They posed
And we snapped their joy with our
Polaroid Instant Camera
instant magic connect
We snapped a memory from their shopping spree which
otherwise is soon forgotten.The polaroid meant they could carry this
memory with them.
Wooplr enables them to do this online.
magicinstant connect
We then told them what Wooplr is about and gave them instant invites.
The shoppers started off by recommending the accessories they had
just bought on Wooplr.com
connectinstant magic
JAINA SPORTS THE CHAIN SHE JUST BOUGHT PRANOVI’S SMILE SAYS IT ALL…
OURTAKEAWAY
womensigned-up
103
120new likes
on our facebook page in 3 days
→ Virality Quotient of facebook post 16.64%
72shopping
recommendationsadded in 3 days
SHOPAHOLIC SPOTTED
WOOPLR.COM
ABOUT WOOPLR
• Shoppers like to share the joy of shopping by sharing what they bought
• And women especially, love to show off their shopping finds
• Wooplr brings back the joy & sociability in shopping by giving shoppers an online platform to share their happiness.
THE SHOPAHOLIC SPOTTED
CAMPAIGN• Wooplr is by invite-only currently
• In order to get the right users on the platform, the Shopaholic Spotted campaign was executed
• Objective: To get women shoppers in the age-group 16 to 40 to sign-up on Wooplr.com
WHEN, WHERE & WHY
WHEN
• October 28th, 2012
WHERE
• The Sunday Soul Sante
• Bangalore’s biggest flea market
WHY
• Close to 15,000 footfalls – mostly women – shopping for fashion & décor products
EXECUTION
• Setup base at the No Strings Attached stall – a jewelry label from Bangalore
• Shoppers were snapped with an instant camera as they tried out the accessories
• The polaroid was given to the shoppers
• The cover of the polaroid snap had the details on Wooplr and their invite link to sign-up
• The just-snapped-shoppers loved the concept and couldn’t wait to upload the photo once they signed up!
RESULTS
• Over 100 women signed-up on Wooplr
• In the following week,
• 72 shopping recommendations added by the new users
• Wooplr’s facebook page received 120 new likes
• The facebook post had a virality quotient of 16.64%
CONTACT
Queries?
Contact
• Praveen Rajaretnam (Co-founder)
• Mobile: 99860 11856
• Email: [email protected]
THANK YOU